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The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)
My guest today is Lee Robinson, VP Product at Vercel.
Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.
We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment.
Timestamps:
(00:00) A cycle to guarantee developers love your product
(01:15) How developers decide whether to use a new tool
(03:45) 3 pillars of a great developer experience
(08:34) Trust in open vs. closed source AI models
(10:52) Why most developer documentation sucks
(17:02) The future of AI-powered interactive docs
(23:25) Developer marketing tactics that actually work
(27:30) How to balance hype and reality
(30:42) Build with developers to gain their trust
(32:06) How to recover from losing developer trust
(37:01) Mastering the art of writing
(42:08) Talk to them, listen carefully, and actually fix their problems
Get the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing
Where to find Lee:
X: https://x.com/leeerob
Website: https://leerob.io/
📌 Subscribe to this channel – more interviews coming soon!
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By Peter Yang
5
77 ratings
My guest today is Lee Robinson, VP Product at Vercel.
Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.
We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment.
Timestamps:
(00:00) A cycle to guarantee developers love your product
(01:15) How developers decide whether to use a new tool
(03:45) 3 pillars of a great developer experience
(08:34) Trust in open vs. closed source AI models
(10:52) Why most developer documentation sucks
(17:02) The future of AI-powered interactive docs
(23:25) Developer marketing tactics that actually work
(27:30) How to balance hype and reality
(30:42) Build with developers to gain their trust
(32:06) How to recover from losing developer trust
(37:01) Mastering the art of writing
(42:08) Talk to them, listen carefully, and actually fix their problems
Get the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing
Where to find Lee:
X: https://x.com/leeerob
Website: https://leerob.io/
📌 Subscribe to this channel – more interviews coming soon!
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