Connect with Michelle:

Website: https://www.taylorbrandconsulting.com/

Instagram and Facebook: @taylorbrandconsulting  

LinkedIn: https://www.taylorbrandconsulting.com/

Summary

In this conversation, Christa and Michelle discuss the importance of energy mapping for entrepreneurs, particularly photographers, to achieve a sustainable work-life balance. They emphasize that it's not just about managing time but understanding and optimizing energy levels to prevent burnout. Michelle shares practical exercises for listeners to identify what energizes them and how to align their business goals with personal fulfillment. The discussion also touches on the mindset shifts necessary for scaling a business sustainably and the importance of having a clear purpose behind growth.

Takeaways

• Work-life balance is about energy, not just time.
• Energy mapping helps identify what energizes and drains you.
• Sustainable scaling is crucial for long-term success.
• Personal fulfillment impacts professional performance.
• Identify your 'why' behind business goals.
• Mindset shifts are necessary for overcoming burnout.
• You have control over your business happiness.
• Invest in your energy reserves to fuel productivity.
• Scaling should align with personal and professional goals.
• Practical exercises can lead to significant insights.

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Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Photography Goal Session and Income Tracker:

 https://christarenephotography.myflodesk.com/r5iuj4xmbp

Summary

In this conversation, Christa discusses the importance of planning for the upcoming year in the photography business. She emphasizes the need for both personal and professional goal setting, the significance of understanding revenue goals, and the necessity of investing in education to facilitate growth. The conversation also touches on the challenges of fluctuating incomes in the photography industry and the importance of having a structured marketing strategy.

Takeaways

• It's easy to feel aimless without a plan for the year.
• Goal planning is essential regardless of income aspirations.
• Mapping out personal goals is the first step in planning.
• Revenue goals should be realistic and based on past performance.
• Marketing strategies should be planned ahead of time.
• Investing in education can fast track your success.
• Understanding your busy seasons helps in revenue planning.
• Personal and business goals are intertwined and should be aligned.
• Tracking income month to month helps in setting realistic goals.
• Taking yourself seriously means investing in your growth.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Click here to register for the FREE, LIVE workshop: https://christarenephotography.com/2k-training

Summary

In this episode, Christa discusses how photographers can achieve consistent $2,000 portrait sessions by addressing mindset blocks, understanding pricing strategies, and creating high-value experiences for clients. She emphasizes the importance of clarity in business goals and the need to shift from a competitive mindset to one focused on value and service. The conversation also highlights the significance of attracting premium clients and the upcoming live workshop that will delve deeper into these topics.

Takeaways

• You need to have a mindset shift to charge your worth.
• Pricing is relative; people will invest in what they value.
• Running a photography business involves significant costs.
• Clarity on income goals is essential for success.
• Creating a high-value experience can attract premium clients.
• Mindset blocks can lead to resentment towards clients.
• It's important to serve clients at a higher level.
• Attracting new clients requires understanding your client avatar.
• Past clients may not return if they perceive low value.
• Live workshops can provide valuable insights and coaching.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

In this conversation, Christa discusses the importance of budgeting for photographers, especially during the off-season. She emphasizes the need for photographers to understand their financial numbers, plan for seasonal fluctuations, and implement strategies to generate income during slower months. Christa shares practical tips on tracking income, setting up business savings accounts, and exploring additional revenue streams such as upselling to past clients and offering educational services.

Takeaways

• You need to know your numbers.
• Understanding your financials provides reassurance for future planning.
• Track every dollar that comes into your business.
• Set aside 20% of your income for savings.
• Pay yourself a consistent salary to manage personal expenses.
• Explore upselling opportunities with past clients.
• Consider alternative photography services during off-season.
• Engage with local businesses for branding and headshot opportunities.
• Teaching photography can be a lucrative side income.
• Plan ahead to avoid financial stress during slow months.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

In this conversation, Christa discusses the effectiveness of mini sessions in photography, emphasizing strategies to maximize revenue, set client expectations, and enhance the overall client experience. She shares actionable tips on upselling, marketing, and building lasting relationships with clients, ultimately aiming to help photographers increase their average earnings while maintaining a streamlined process.

Takeaways

• Mini sessions can be profitable even for full-service photographers.
• Setting clear boundaries with clients is essential for mini sessions.
• Offering unique products can differentiate your mini sessions from competitors.
• Efficient shooting can lead to quicker sessions and happier clients.
• Upgrading options should be clearly presented to clients during sessions.
• Marketing efforts need to be consistent and persistent to fill mini sessions.
• Building relationships with past clients can lead to repeat business.
• Using samples can help clients visualize products and increase sales.
• Personalized communication can enhance client engagement and conversion rates.
• Creating urgency in offers can drive quicker decision-making from clients.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

In this conversation, Christa discusses the importance of identifying and attracting ideal clients in the photography business. She emphasizes the need for photographers to shift their mindset from trying to cater to everyone to focusing on a specific target audience. By understanding their ideal client, photographers can create a sustainable business model that allows them to charge appropriately and avoid burnout. Christa also shares strategies for building connections with other businesses and utilizing marketing techniques to attract the right clientele.

Takeaways

• Photographers should not aim to be for everyone.
• Identifying your ideal client is crucial for business growth.
• Your ideal client may change over time.
• A higher-level CEO mindset is essential for sustainability.
• Raising prices can lead to losing some clients, but it's necessary.
• Curate your portfolio to attract your ideal clients.
• Engage with past clients to understand your ideal audience better.
• Collaborate with local businesses to reach new clients.
• Consistent content is key to attracting ideal clients.
• SEO strategies can help you connect with your target audience.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

In this conversation, Christa discusses the common misconception that clients only desire digital images from photographers. She shares her journey of transitioning to a full-service photography model, emphasizing the importance of educating clients about the value of physical products. Christa highlights the need for photographers to guide clients through the selection process, ensuring they understand the benefits of investing in tangible memories. She also outlines her approach to creating a sustainable business model that allows photographers to provide high-quality service while maintaining profitability.

Takeaways

• Clients often desire more than just digital images.
• Sales should focus on sharing value, not being pushy.
• Educating clients on options is crucial for their decision-making.
• Busy clients need guidance in choosing products.
• Physical products help clients relive meaningful moments.
• Photographers should structure their offerings to include products.
• Guiding clients through the process enhances their experience.
• Every client should walk away with a product they value.
• A sustainable business model allows for higher income with fewer shoots.
• Educating clients leads to better sales outcomes.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

Michelle, a successful photographer and busy mom of three, shares her journey of transitioning from shoot and burn photography to offering full-service photography with in-person sales. She talks about the challenges she faced, the mindset shift she had to make, and the positive impact it had on her business and family life. Michelle emphasizes the importance of prioritizing family and finding a balance that works for you. She also highlights the value of mindset work and the support she received from the uncapped program. Michelle's story is an inspiration for photographers who are considering making a similar shift in their business.

Takeaways

• Transitioning from shoot and burn photography to full-service with in-person sales can have a positive impact on both your business and family life.
• It's important to prioritize family and find a balance that works for you.
• Having the right mindset and belief in the value of your services is crucial for success.
• Seeking support and guidance from programs like uncapped can provide valuable insights and help you navigate the transition more effectively.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

In this conversation, Christa interviews Audrey Grace, a photographer with 14 years of experience. Audrey shares her journey in the industry and how she has specialized in wedding and newborn photography. She discusses the challenges of balancing her photography business with being a mom and the need for a change in her business model. Audrey talks about her decision to offer products and albums and the initial fear of rejection from clients. She shares how working with Christa and implementing a new business model has tripled her profits and allowed her to spend more time with her family. Audrey's average portrait session rate has increased from $500-$690 to $2000, and her newborn portrait average is now $2900. She emphasizes the importance of setting boundaries and not feeling guilty when she is working or spending time with her children. The conversation concludes with Audrey sharing her Instagram handle for those interested in connecting with her.

Takeaways

• Balancing a photography business with being a mom can be challenging, and it's important to find a business model that supports both.
• Offering products and albums can be a profitable addition to a photography business, even if the photographer is not comfortable with sales.
• Implementing a new business model can lead to increased profits and more time with family.
• Setting boundaries and not feeling guilty when working or spending time with family is crucial for work-life balance.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!

Summary

In this conversation, Christa shares tips on how to fill your photography calendar. She advises making a list of where your top clients came from and understanding the value they received. She emphasizes the importance of identifying where your top clients are coming from and making changes to attract more of them. Christa suggests strategies such as word-of-mouth referrals, social media marketing, email list marketing, and SEO. She also recommends doing giveaways, model calls, and personally inviting ideal clients. Christa highlights the need for intentional marketing and having a sustainable framework in place.

Takeaways

• Make a list of where your top clients came from and understand the value they received.
• Identify where your top clients are coming from and make changes to attract more of them.
• Utilize strategies such as word-of-mouth referrals, social media marketing, email list marketing, and SEO.
• Consider doing giveaways, model calls, and personally inviting ideal clients.
• Focus on intentional marketing and have a sustainable framework in place.

Thanks for listening! We’d LOVE if you left us a review!
Connect with Christa on Instagram HERE!
Enjoy a free 20-min training on adding $50k in income from products HERE!
Apply for Uncapped HERE!