Summary

In this conversation, Christa discusses how photographers can sell their products and services without feeling pushy or icky. She emphasizes the importance of mindset, viewing sales as a service, and educating clients on the value of products. Christa shares her sales workflow, which includes multiple touchpoints with clients to ensure they understand the value of what they are purchasing. The conversation encourages photographers to step out of their comfort zones and embrace a service-oriented approach to sales.

Takeaways

• Sales doesn't have to be icky; it's about serving clients.
• Mindset is crucial in overcoming sales fears.
• Photographers are already in sales, whether they realize it or not.
• Clients often surprise you with what they are willing to spend.
• Educating clients on the value of products is essential.
• Sales should focus on the client's needs, not the photographer's experience.
• Creating a seamless sales workflow enhances client satisfaction.
• Touchpoints with clients can lead to higher sales averages.
• Less can be more; serving fewer clients can be more profitable.
• Practice makes perfect; the more you sell, the easier it becomes.

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