The Unstoppable 5%

In this episode, I'm joined by Kelly Lundberg, someone I've known for over 13 years and had a front-row seat watching evolve. From building a successful styling business in Dubai to stepping onto global stages, delivering TEDx talks, writing books, and moving into personal branding, Kelly's journey is one of reinvention, courage, and intentional growth. This conversation focuses on the decisions behind that evolution. We discuss:

• What it really takes to walk away from something that's working
• How to navigate the in-between phase when you're building your next chapter
• Why so many people stay in roles they've outgrown
• The role of confidence, habits, and structure in moving forward
• How being intentional with your personal brand creates opportunity over time

If you've been feeling like you're capable of more but haven't fully stepped into it yet, this episode will challenge you to think differently. Because growth doesn't come from waiting. It comes from deciding.

In this episode, Laurie sits down with her good friend Lori Warren, a former FBI agent, polygrapher, and crisis negotiator, for an honest conversation about human behaviour, deception, manipulation, and trust.

It's a conversation about the subtle signals we often sense but talk ourselves out of… in business, relationships, leadership, and everyday life.

Drawing from decades of experience sitting across from people under pressure, Lori shares what she noticed again and again, not in a technical way, but in a deeply human one.

Together, we explore how deception and manipulation actually show up in everyday conversations, why confidence can be misleading, and how learning to trust what you notice can change the way you make decisions.

In this episode, we talk about:

• Why most people don't know what to look for when someone isn't being fully honest

• The importance of knowing someone's baseline behaviour

• Subtle body language cues people give away under pressure

• Voice tone, over-explaining, and storytelling patterns that signal evasion

• Why exaggeration and avoidance are more common than outright lying

• How manipulation often shows up through guilt, anger, or control

• The behaviours behind narcissism and why they're impossible to unsee once recognised

• Why calm leadership matters in high-stress situations

• How negotiation and influence work when the goal is safety and trust

• The red flags of toxic and controlling relationships, and when it's time to walk away

This episode is for anyone who's ever thought something feels off, but couldn't quite explain why.

Because most of us notice more than we think, we just don't always trust it.

https://youtu.be/LKlMs7b5l-M

Welcome to another episode of The Unstoppable 5%

You are smart, capable, and motivated.

So why does it feel like you're just treading water?

In this episode, Laurie sits down with Naima Spencer, a mindset facilitator for high-performing leaders, to answer a critical question: What separates the people who actually move forward from the ones who stay stuck in the "safe" zone?

Naima argues that success is 80% mindset and only 20% strategy. She shares her own powerful story of self-sabotage, turning down a life-changing career opportunity because she didn't feel "good enough", and reveals the neuroscience behind why we default to fear, perfectionism, and "primal" survival modes even when we want to grow.

This conversation unpacks: •The 80/20 Rule of Success: Why more strategy won't save you if your mindset is stuck.

•Primal vs. Powerful States: How to identify when you are operating out of survival mode vs. alignment.

•The "3R" Framework: A practical roadmap to Realise, Release, and Rise above limiting patterns.

•Identity Shifts: Why we often fear success because we are afraid to "kill off" who we used to be.

•Rewiring the Brain: How to stop treating your beliefs as facts and start treating them as decisions you can change.

This episode is for the entrepreneur or leader who feels like they are running on autopilot, achieving on the outside, but battling overthinking, anxiety, or a sense of "stuckness" on the inside.

In this episode, Laurie is joined by Dr Liesl Keen, an industrial psychologist and applied neuroscience practitioner, for a grounded conversation about navigating uncertainty, rebuilding identity, and developing real resilience when life no longer looks the way you expected.

After spending 20 years in the corporate world, Liesl shares her personal experience of leaving structure and certainty behind, facing an identity crisis, and learning how stress, self-doubt, and overwhelm affect the brain. Together, they explore why uncertainty often hits our sense of self before anything else, and how resilience is built through nervous system regulation, self-awareness, and small, consistent actions.

This conversation unpacks:

• Why pushing through is not resilience

• How stress shuts down clear thinking and decision-making

• The role identity plays when we're navigating career or life change

• How the brain's neural networks influence confidence, focus, and burnout

• Practical ways to regulate stress and rebuild self-trust during uncertain seasons

This episode is for anyone who feels stuck in an in-between phase… when the old version of you no longer fits, but the next one hasn't fully formed yet.

🎧 Listen now for a science-backed, human approach to navigating uncertainty without burning out or losing yourself.

Welcome to another episode of The Unstoppable 5% High performers don't just work harder… they operate differently.

In this interview, I speak with Sally about the conscious choice to lead, build, and connect from **presence over pressure**, and why this way of operating consistently produces better outcomes.

From Sally's perspective, we explore:

- How pressure creates urgency, but presence creates clarity -

Why the best decisions are made from grounded awareness, not reaction -

What changes when leaders slow down enough to truly connect -

How meaningful experiences naturally lead to strong, lasting community.

This conversation isn't about motivation or hustle. It's about the internal operating system that drives sustainable performance, better relationships, and clearer leadership.

🎧 Listen in if you're interested in the thinking patterns and behaviours that consistently separate those who stay reactive from those who move with intention.

🧡 Explore more conversations, experiences, and upcoming events via the links below.

🎙️ New episodes 2 weeks

✨ Subscribe for stories from the unstoppable 5% Connect with me:

🌐https://www.instagram.com/laurie__drummond/

🌐https://www.linkedin.com/in/laurie-drummond-30aa0a33/ #UnstoppableMindset #Entrepreneurship #SuccessStories

In this episode of The Unstoppable 5%, Laurie sits down with the powerhouse that is Dr Katherine Iscoe… speaker, author, self-respect advocate, and a woman who has reinvented herself more times than most people dare to try once.

From Canada, to Australia, to Dubai, Dr K's journey is anything but linear. What looks like success on the outside was, for many years, fuelled by external validation, perfectionism, and deep internal battles. In this conversation, she opens up about the moments that broke her, the beliefs that kept her stuck, and the clarity that finally set her free.

Dr K shares how an emotional breakdown became the catalyst for radical honesty, self-respect, and choosing a life that actually feels aligned. We talk eating disorders, depression, the sunk cost fallacy, identity loss, and what it really takes to stop living life for approval and start living it for yourself.

Now based in Dubai, Dr K is a sought-after speaker across the UAE, the author of three books, with her latest centred entirely around self-respect, and the creator behind the bold vision for In Her Shoes, a future series spotlighting women's stories through confidence, courage, and yes… shoes.

This episode is raw, real, and deeply relatable. It's for the woman who knows she's capable of more, but needs the nudge to finally choose herself.

In this episode, we cover:

• Reinventing yourself when life feels heavy and misaligned

• The hidden cost of chasing external validation

• Disordered eating, mental health, and the long road to healing

• Why "self-respect" became Dr K's turning point

• The belief that kept her stuck, and how she dismantled it

• Why risk lives in the doing, not the outcome

• Big dreams, bold moves, and creating a future that excites you

Dr K's Unstoppable Takeaway:

Risk isn't in the planning or the result. Risk is in choosing to do the thing… and backing yourself through it.

If you're in a season of reinvention, questioning who you are or where you're headed, this conversation will meet you exactly where you are.

Big dreams, small steps… let's start moving. 🧡

Rosie Gunn: From Corporate Burnout to Building Endless in the UAE

Rosie Gunn had a corporate career at M&S, hit a ceiling, and walked away during one of the darkest times of her life. She co-founded Endless, a circular fashion platform in the UK, secured funding, then watched COVID shut everything down two weeks later. Most people would've called it quits. Rosie moved to Dubai and started again from scratch.

In this episode, Rosie shares:

• Why she left the corporate ladder to build the future of fashion

• The reality of closing her UK business and rebuilding in the UAE

• Hostessing, modelling, and acting to fund the dream while bootstrapping

• The brutal truth about investment rejection and being underestimated

• How Endless accidentally became a community that's lifting women higher

• What it actually takes to keep going when the odds are stacked against you

If you've ever thought about leaving the safe path to chase something bigger, this one's for you.

Resources and Links

Connect with Rosie and Endless:

• Website: https://rosie-gunn.com

• Instagram: https://www.instagram.com/rosiegunn?igsh=MXhib2RrMWZ0MzAyeQ==

• LinkedIn: https://www.linkedin.com/in/rosiegunn1?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Marlené Brewis (Marms Hope) landed in Dubai with $500, a suitcase, and no job. She was sleeping on a friend's sofa with no idea what came next.

This is the first time Marms has shared her full story publicly. We talk about growing up as the unwanted child, the husband who isolated her, the moment she said yes to the divorce, working 22-hour days while the company crumbled, being nearly homeless, and what it takes to keep choosing yourself when life keeps testing you.

If you've ever felt like the outsider or you're standing on the edge of your next big leap, this one's for you.

Connect with Marms: LinkedIn: https://www.linkedin.com/in/marmshope/

Instagram: https://www.instagram.com/marmshope/

About The Unstoppable 5%: Stories of women who restart, pivot, and keep moving forward.

Hosted by business mentor Laurie. Subscribe for raw conversations about building extraordinary lives.

You had the vision. You knew exactly what life would look like once you reached your dream, until it didn't go the way you imagined. But what if the dream is still there, just showing up in disguise?

In this episode of Lounging with Laurie, we talk about:

• How dreams often unfold in unexpected ways

• Why a detour doesn't mean you've failed or missed your chance

• The role of mentors and trusted friends in helping you see what you can't on your own

• How to stay open and flexible so you can still make it happen

Big dreams don't always follow a straight line. Sometimes they show up differently, and that's where the magic really begins.

🎙️ Listen now and remember: your dream isn't denied, it's just showing up in a new way.

Summary: You hit the goal. You did the thing. So… why doesn't it feel as good as you thought it would?

In this episode of Lounging with Laurie, we're talking about the messy, unspoken truth behind success: that sometimes the moment you've been working towards doesn't feel like much at all.

Whether you've launched the business, landed the role, or finally made the move and you're still feeling a bit flat this is the episode you didn't know you needed.

What I cover:

• Why your brain loves the chase more than the finish line (hello, dopamine!)

• How the goalposts keep shifting (and why you don't even notice)

• What happens when you forget to bring joy along for the ride

I'll share a personal story about moving overseas and the reality check that came with it plus a few moments that reminded me what success really feels like.

This is your permission slip to slow down, feel proud, and stop waiting for "someday" to let yourself enjoy your life.

Links

Join our Community in our Free Lounge Room

https://www.facebook.com/groups/2725813180892457

Subscribe to our Journal and follow along with the latest

https://sisterhoodcollective.com/sisterhoodchronicle

Join the next Mastermind AAC

https://sisterhoodcollective.com/sp-sales-page-3297-7396-3189

Sign up to my weekly "Power Note" newsletter

https://sisterhoodcollective.com/ld_powernote

Love,

Laurie & Lauren xx

=================

Sisterhood Collective

Connect. Grow. Thrive.

=================

Connect with Sisterhood Collective:

https://www.sisterhoodcollective.com/

www.instagram.com/the_sisterhoodcollective/

www.facebook.com/THESISTERHOODCOLLECTIVE2023

https://www.linkedin.com/company/sisterhoodcollective/

https://youtube.com/@sisterhoodcollective?feature=shared

You hit the goal. You did the thing. So… why doesn't it feel as good as you thought it would?

In this episode of Lounging with Laurie, we're talking about the messy, unspoken truth behind success: that sometimes the moment you've been working towards doesn't feel like much at all.

Whether you've launched the business, landed the role, or finally made the move and you're still feeling a bit flat this is the episode you didn't know you needed.

What I cover:

• Why your brain loves the chase more than the finish line (hello, dopamine!)

• How the goalposts keep shifting (and why you don't even notice)

• What happens when you forget to bring joy along for the ride

I'll share a personal story about moving overseas and the reality check that came with it plus a few moments that reminded me what success really feels like.

This is your permission slip to slow down, feel proud, and stop waiting for "someday" to let yourself enjoy your life.

Links

Join our Community in our Free Lounge Room

https://www.facebook.com/groups/2725813180892457

Subscribe to our Journal and follow along with the latest

https://sisterhoodcollective.com/sisterhoodchronicle

Join the next Mastermind AAC

https://sisterhoodcollective.com/sp-sales-page-3297-7396-3189

Sign up to my weekly "Power Note" newsletter

https://sisterhoodcollective.com/ld_powernote

Love,

Laurie & Lauren xx

=================

Sisterhood Collective

Connect. Grow. Thrive.

=================

Connect with Sisterhood Collective:

https://www.sisterhoodcollective.com/

www.instagram.com/the_sisterhoodcollective/

www.facebook.com/THESISTERHOODCOLLECTIVE2023

https://www.linkedin.com/company/sisterhoodcollective/

https://youtube.com/@sisterhoodcollective?feature=shared