In this episode, Jason Foster talks to Sophie Duffy, Head of Data and Analytics at the Kingfisher Group, an international home improvement conglomerate. They discuss how Kingfisher uses data and analytics to sustain business growth, enhance buyer experience with personalised solutions and tailor customer journeys online and in-store. Sophie also shares her brilliant journey in customer digital analytics, the importance of data teams and data management, and the skillset needed to ensure timely communication across the organisation.