In this episode of the PepTalks Podcast, we discover why monetisation is bigger than pricing, where value leaks out of a business unnoticed, and what getting it right does for margin, enterprise value and the multiple at exit.

We are joined by Tim Ham, founder and CEO of Pearson Ham Group, a specialist pricing and monetisation consultancy and one of PepTalks' Advisory Members. Tim walks through the four steps to effective monetisation, why product-centric thinking holds companies back, and how AI is exposing business models that charge for time and effort rather than value.

Drawing on twenty years in pricing across both B2C and B2B, Tim makes the case that most companies leave far more on the table than they realise. Could yours be one of them?

Other episodes with Tim:

Tim Ham, CEO, Pearson Ham - The Six Key Steps to Pricing Implementation

Tim Ham, CEO, Pearson Ham: Private Equity Power Talks