BeVeg is the world's leading vegan certification company, founded and led by prominent attorney Carissa Kranz, today's interview subject. The BeVeg vegan standard is the benchmark for vegan assurance, giving you the confidence you need to access new markets and establish new business that meets vegan consumer expectations. BeVeg is ISO accredited and recognized by the world accreditation community for its vegan standard. ISO is the International Organization for Standardization that develops and publishes international standards. As the world's leading vegan verification and certification firm, BeVeg ensures the quality and quantity of products conform to the internationally recognized vegan standards in scope. They research, inspect, verify, and analyze through ingredient research, supply chain investigation, surveillance sampling, on-site inspections, lab testing, and follow up as dictated by findings to ensure conformity.