Most venue owners struggling below a 40% conversion rate are making one massive mistake: they never actually ask for the sale.

In this episode, I break down why simply asking for the booking can increase your conversion rate by 10% or more, how to do it without feeling pushy, and where in the tour it needs to happen. This is one small shift that can dramatically change your calendar and your cash flow.

If you’re not consistently closing on tours, this episode is your wake-up call.

Need more help with your wedding venue? Let's talk: https://thevenuecoach.co/crm

Most venue owners are sitting on hidden revenue and don’t even realize it. In this episode, I break down the fastest way to add an extra $1,000 per wedding without increasing your ad spend, adding more tours, or working harder. This is a tactical shift you can implement immediately that compounds across every booking on your calendar.

If you’re serious about increasing average wedding value and protecting your margins, this is a quick win you cannot ignore.

Want the CRM and systems we use to track conversions and maximize revenue per booking? Get it here: https://thevenuecoach.co/crm

Most venue owners obsess over bookings but ignore the silent profit killer sitting on their balance sheet: expensive debt. In this episode, I break down why cheaper money matters more than you think, how high interest quietly destroys cash flow, and what smart operators are doing to refinance and strengthen their position.

If you want to scale, survive downturns, and actually keep more of what you earn, your cost of capital matters.

Need help with the business side of your wedding venue? Let chat: The Venue Coach

Our venue manager’s performance tanked—and it cost us real bookings. In this episode, I break down the sales data, how we caught the problem, and what we’re doing to fix it. If someone else runs your tours, you need to hear this.

Want the CRM we use to track conversions and automate follow-up? Grab it here: thevenuecoach.co/crm

Kyle breaks down they playbook for running open houses to create value for the venue, vendors and the couples.

If you need help with your venue open house - reach out here!

Kyle discusses how they review their tours to make sure they are following the blueprint for great tours.

He shares the importance of building rapport and true value, and then reinforcing the value that you provide throughout the tour.

He also talks about how important asking directly for the booking is to getting more bookings.

If you need help with your venue, schedule a venue consult here

Kyle breaks down the key performance indicators for the sales process of a wedding venue. He talks about the ratios his team strives for and the one "valve" that is currently giving them issues at one of their venues.

Clarity is key to improving your sales process and tracking your data will provide that clarity. If you know where the problem is in your sales process, then you can get to work on that specific problem instead of guessing and never resolving the issue.

If you need help with tracking your data, schedule a call here: The Venue Coach Consult

Kyle talks about some recurring issues at his venues and how they approach dealing with them. Doing a cost benefit analysis to compare the cost to maintain to the cost to fix permanently.

He also recommends not forgetting about the soft costs, not simply the dollar costs.

If you need help with your venue, reach out! The Venue Coach

Kyle breaks down a recent discovery with his venue team. He shares how they discovered a discrepancy between the two venues and what steps they are taking to fix the problem!

hint: it's data

if you need help tracking your data, check out our Wedding Venue CRM

Kyle breaks down the importance of these key wedding venue marketing metrics. Without knowing these different numbers across your different marketing efforts, it is very difficult to determine where the problem is.

He also discusses CAC or Cost to Acquire a Client and how it shows the efficiency of your marketing dollars.

If you need help with your venue, let's chat! The Venue Coach