Our venue manager’s performance tanked—and it cost us real bookings. In this episode, I break down the sales data, how we caught the problem, and what we’re doing to fix it. If someone else runs your tours, you need to hear this.

Want the CRM we use to track conversions and automate follow-up? Grab it here: thevenuecoach.co/crm

Kyle breaks down they playbook for running open houses to create value for the venue, vendors and the couples.

If you need help with your venue open house - reach out here!

Kyle discusses how they review their tours to make sure they are following the blueprint for great tours.

He shares the importance of building rapport and true value, and then reinforcing the value that you provide throughout the tour.

He also talks about how important asking directly for the booking is to getting more bookings.

If you need help with your venue, schedule a venue consult here

Kyle breaks down the key performance indicators for the sales process of a wedding venue. He talks about the ratios his team strives for and the one "valve" that is currently giving them issues at one of their venues.

Clarity is key to improving your sales process and tracking your data will provide that clarity. If you know where the problem is in your sales process, then you can get to work on that specific problem instead of guessing and never resolving the issue.

If you need help with tracking your data, schedule a call here: The Venue Coach Consult

Kyle talks about some recurring issues at his venues and how they approach dealing with them. Doing a cost benefit analysis to compare the cost to maintain to the cost to fix permanently.

He also recommends not forgetting about the soft costs, not simply the dollar costs.

If you need help with your venue, reach out! The Venue Coach

Kyle breaks down a recent discovery with his venue team. He shares how they discovered a discrepancy between the two venues and what steps they are taking to fix the problem!

hint: it's data

if you need help tracking your data, check out our Wedding Venue CRM

Kyle breaks down the importance of these key wedding venue marketing metrics. Without knowing these different numbers across your different marketing efforts, it is very difficult to determine where the problem is.

He also discusses CAC or Cost to Acquire a Client and how it shows the efficiency of your marketing dollars.

If you need help with your venue, let's chat! The Venue Coach

Do you have lots of tours but struggle to get bookings for your wedding venue?

Kyle breaks down how to improve your tours so you can get more bookings! The anatomy of a tour contains 4 parts:

1. Build Rapport

2. Build Value

3. Stay on Topic

4. Ask for the Sale

If you need help improving your wedding venue processes, go here

Click here if you need a wedding venue CRM

Kyle shares his most recent tour experience and the feeling of anxiety he felt when he forgot to do this one simple thing to secure a booking!

If you need help with your venue sales process, let's talk: The Venue Coach

Are you still tracking your leads in a spreadsheet or worse, on pen and paper?

If that is you or you would like to simplify your tech stack for your venue, then this video is for you!

Kyle discusses the key features of the HighLevel CRM and why he prefers it for his venues.

To learn more about the Booked Out Venue version of HighLevel, just click the link!