In this episode of The Venue RX podcast, host Jonathan Aymin is joined by Pinterest marketing expert Laura Rike for an insightful conversation on how wedding venues can use Pinterest to grow their brand and attract more clients. Laura explains how Pinterest functions as a visual search engine and how that distinction makes it an especially effective tool for venue marketing. She shares tips on setting up a Pinterest business account, building themed boards that reflect a venue’s aesthetic, and repurposing content to maximize reach. The discussion also touches on how Pinterest ads can help target engaged couples and boost visibility. Laura emphasizes the importance of maintaining consistency, producing high-quality visual content, and engaging strategically to build a strong and lasting presence on the platform.

About Our Guest: 

Laura Rike is a seasoned Pinterest Strategist with over 15 years of marketing experience, specializing in helping entrepreneurs, creatives, and service providers grow their online presence and revenue using strategic Pinterest marketing. Through a combination of organic methods and scalable ad campaigns, Laura has helped clients and students generate over $50K in monthly revenue, build six-figure businesses, and establish themselves as industry leaders. Her strategies focus on sustainable growth—ranking on the first page of Google, attracting targeted leads, and turning visibility into conversions.

Laura’s expertise has been featured on platforms such as Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. Known for her down-to-earth teaching style and results-driven approach, she empowers businesses to turn Pinterest into a powerful marketing engine.

Beyond her professional achievements, Laura is a proud mom of three, a dedicated quilter, and the heart behind a family blog where she shares creative projects and family life. Her blend of marketing insight and personal authenticity defines her work and her mission: helping others grow online with purpose and clarity.

Find Her Here: 

Website: https://laurarike.com/pinterest-speaker/

Facebook: https://facebook.com/laurarike

Pinterest: https://pinterest.com/laurarike

Podcast: https://simplypintastic.com/pinterest-marketing-podcast/

Youtube: https://www.youtube.com/c/LauraRikePinterest

Instagram: https://instagram.com/laurarike

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes Mark Chapman, President of The I Do Society, for a deep dive into advertising strategies designed specifically for the wedding industry. Mark shares his evolution from wedding photographer to advertising strategist, revealing how a deep understanding of couples' behavior and the wedding market’s nuances is key to successful marketing.

Mark unpacks the power of Google Ads, the influence of social platforms like Meta and TikTok, and the critical role of demographic targeting. He also explains the importance of transparent pricing and the high ROI of well-executed retargeting campaigns. He is passionate about helping wedding venue owners elevate their marketing game and attract the right clients.

About Our Guest: 

Mark Chapman is the President of The I Do Society, a leading authority on advertising within the wedding industry. His journey began with his family's wedding photography business, where he faced challenges in attracting quality leads. A friend's success with Google Ads inspired him to explore digital advertising, leading to significant improvements in client engagement. This experience ignited his passion for helping other wedding professionals achieve similar success.

Mark's expertise encompasses Google Ads, Meta Ads, and TikTok Ads, focusing on strategies that effectively reach and convert ideal couples. Under his leadership, The I Do Society has become a trusted partner for wedding businesses seeking to enhance their advertising efforts. Mark is also a sought-after speaker and educator, sharing his insights at industry events and webinars.

Find Him Here: 

Website: https://theidosociety.com/

Instagram: https://www.instagram.com/theidosociety/

Facebook: https://www.facebook.com/theidosociety/

YouTube: https://www.youtube.com/@TheIDoSociety

TikTok: https://www.tiktok.com/@theidosociety

LinkedIn: https://www.linkedin.com/company/theidosociety

On this week’s episode of The Venue Rx podcast, host Jonathan Aymin sits down with Dan Donovan, CEO of Stratoscope and Ingressotek, to explore the vital role security plays in successful event planning. With decades of experience including security leadership at 13 Super Bowls and seven Olympic Games Dan offers a behind-the-scenes look at how the industry has transformed since 9/11.

From shifting public expectations to the rise of AI and robotics, Dan explains how security strategies have evolved to meet modern challenges. He emphasises the value of early planning, proactive threat mitigation, and close coordination with law enforcement to create safer environments. Dan provides actionable insights for venue operators highlighting that strong security isn't just about protection, but also about creating a positive and seamless guest experience.

About Our Guest: 

Dan Donovan is the founder and CEO of Stratoscope and Ingressotek, two companies leading the way in safety and security innovation for large-scale events and conferences. With over 30 years of experience, Dan has overseen security operations for 13 Super Bowls, seven Olympic Games, and numerous other high-profile events. 

A frequent expert commentator on NewsNation’s Cuomo Live, Dan is widely recognized for his insights into proactive safety and security, with a focus on technology-driven strategies that help prevent mass incidents and safeguard brand reputation and financial risk.

His deep expertise in situational awareness, threat assessment, and crowd dynamics has made him a sought-after voice in the industry. Quoted in multiple major publications, Dan's commitment to advancing event safety and security is rooted in a sophisticated understanding of human behavior and the application of cutting-edge safety technologies.

Find Him Here:

Website: https://stratoscope.com/

Tel: (754) 247-6824

Email: [email protected]

Facebook: https://www.facebook.com/strat0scope

LinkedIn: https://www.linkedin.com/in/ddonovan50/

Instagram: https://www.instagram.com/ddonovan5050/ + https://www.instagram.com/strat0scope/

In this episode of The Venue RX Podcast, host Jonathan Aymin sits down with Broc Barton for a powerful conversation on leadership development within the wedding and events industry. Broc shares his inspiring journey from DJing to becoming a leadership coach, emphasizing the critical role leadership plays in creating unforgettable guest experiences.

Throughout the episode, Broc dives into the importance of building structured processes, cultivating self-awareness, and committing to personal growth as keys to effective leadership. He also unpacks the role of mentorship and employee development in scaling his business, Elevate, and shares valuable lessons learned along the way. Broc closes with an inspiring call to action: to embrace leadership not just as a role, but as a lifestyle — one that fosters meaningful, lasting impact for both clients and team members. 

About Our Guest: 

Broc Barton is a passionate leadership coach, entrepreneur, and connector who believes every individual is a natural-born leader capable of creating powerful change. As the founder of Lifestyle Leadership, Broc has dedicated his career to teaching others how to lead authentically — by tapping into what sets their souls on fire.

With a heart for genuine connection, Broc's approach to leadership is holistic and transformative. Lifestyle Leadership isn't just about professional growth; it's about empowering people to align their personal values with their leadership styles, unlocking true fulfillment and lasting impact. Through One-on-One Coaching and Group Breakouts, Broc challenges business leaders to not only achieve external success but also to discover internal freedom and empowerment.

Broc’s journey began in the world of entertainment, where his international DJ career laid the foundation for his passion for creating unforgettable experiences. What started with turntables grew into The Elevate Collective — a global collaboration of nine brands dedicated to delivering meaningful event experiences. Broc credits the rapid growth and success of the Collective to the Lifestyle Leadership principles he now shares with leaders across all industries.

After 17 years as an award-winning DJ and entrepreneur, Broc Barton has shifted his focus to equipping the next generation of leaders. His mission is clear: help individuals and businesses harness their strengths, cultivate impactful leadership, and live a life of alignment, empowerment, and purpose.

Find Him Here: 

Email: [email protected] 

Website: https://www.brocbarton.com/

Instagram: https://www.instagram.com/brocbartonleadership/ 

Facebook: https://www.facebook.com/brocbartonleadership/

In this week’s episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Ken Gavranovic, CEO of Product Genius, to explore how AI is shaking up the wedding venue industry. Ken shares eye-opening insights on how AI is changing the way couples discover venues—especially through search engines like Google—and how it's helping businesses create more meaningful, personalized customer experiences.

From streamlining day-to-day operations to gathering real-time feedback, Ken breaks down how venue owners can harness AI to boost efficiency and improve service. He also dives into practical strategies for using AI to stay competitive, manage online reviews, and build stronger client relationships. 

About Our Guest: 

Ken Gavranovic is a hands-on tech leader, global keynote speaker, and member of both Thinkers50 and the Forbes Council. With over 20 years of experience, he’s helped traditional businesses harness the power of AI and emerging tech to get fast, real-world results. Ken has partnered with top venture firms, led 18+ successful exits, 35 mergers and acquisitions, and even taken a company public. He's also brought innovation to major brands like Disney World and 7-Eleven, using technology to boost customer experience and streamline operations.

As CEO of Product Genius, Ken is building AI tools that turn real-time data into personalized customer interactions—helping businesses improve service, efficiency, and stay ahead of the competition. He previously founded Interland (now Web.com), growing it from zero to $200 million in just three years and guiding it through an IPO. He’s also held executive roles at New Relic and Cox Automotive, where he led digital transformations that made a big impact on both customers and teams.

Ken has spoken at 50+ events around the world, sharing practical insights on AI, scaling, and driving growth. He’s also co-author of the Amazon bestseller Business Breakthrough 3.0, which lays out a clear five-step roadmap for leaders to drive change, align teams, and grow with purpose

Find Him Here: 

Email: [email protected]

Website: https://kengavranovic.com/

Linkedin: https://www.linkedin.com/in/gavranovic/

Instagram: https://www.instagram.com/kengavranovic/

X: https://twitter.com/kgavranovic

In this week’s episode of The Venue RX podcast, host Jonathan Aymin sits down with Cassie LaMere, founder of Cassie LaMere Events. Cassie opens up about her journey in the event planning industry, sharing how her personal experiences ignited a passion for crafting meaningful, impactful events. She explores the evolving world of corporate events, offering insights into how venues can tap into opportunities beyond weddings. Cassie also highlights the power of networking, the value of distinctive event spaces, and shares practical strategies for venue owners to boost their visibility and appeal. Throughout the conversation, she emphasizes the creative potential of nontraditional spaces and how the industry continues to shift toward more personalized, experience-driven gatherings.

About Our Guest: 

Cassie LaMere is the Founder and Creative Director of Cassie LaMere Events, a premier luxury event planning firm known for creating extraordinary experiences with precision and style. With over 15 years in the industry, Cassie blends her passion for celebration with an eye for detail, designing bespoke events that reflect each client’s unique vision.

Driven by a philosophy of personalization and authenticity, Cassie leads a talented team dedicated to elevating every aspect of the guest experience. From intimate gatherings to high-profile corporate affairs, her events are known for their seamless execution, thoughtful design, and unforgettable moments.

Cassie’s influence extends beyond planning—she’s a recognized leader in the industry and an active community advocate, serving on the board for the Center for Child Protection and earning nominations such as Austin Under 40. Her work continues to inspire, redefine standards, and leave a lasting impact.

Find Her Here: 

Tel: 323.369.2432

Email: [email protected] 

Website: https://www.cassielamereevents.com 

Instagram: https://www.instagram.com/cassielamereevents/ 

Linkedin: https://www.linkedin.com/in/cassielamereevents/

TikTok: https://www.tiktok.com/@cassielamereevents?lang=en

In this week’s episode of The Venue RX podcast, host Jonathan Aymin sits down with Vanessa Fuller of Chivari, a leading supplier of event furniture. Vanessa shares her expertise on selecting and maintaining rental inventory for wedding venues, emphasizing the importance of aesthetics, meeting client expectations, and streamlining operations. She highlights Chivari’s commitment to color consistency, personalized customer service, and proactive inventory management. Vanessa also breaks down current trends in rental furniture, stresses the need for timely orders, and explains how Chivari’s extensive geographic reach supports venues across the country. Through her consultation services, Vanessa helps venue owners make confident, informed decisions—demonstrating her dedication to quality and client success.

About Our Guest: 

Founded in 2007, Chivari has grown from a small, family-owned venture into one of the most respected and recognized names in the event furniture industry. Headquartered in the United States with an international footprint, Chivari specializes in the design, manufacturing, and distribution of high-quality event furniture, with a strong emphasis on their signature Chiavari chairs. Over the years, their catalog has expanded to include banquet tables, barstools, folding chairs, dance floors, accessories, and other stylish furnishings tailored to meet the demands of weddings, galas, corporate events, and luxury gatherings.

Chivari stands out in the industry for offering affordably luxurious products that blend timeless elegance with commercial-grade durability. Their team is dedicated to helping venues, rental companies, and event professionals source furniture that not only looks beautiful but also holds up to the demands of repeated use. Chivari's commitment to consistent color matching, high-quality materials, and innovative design solutions ensures that every piece delivered meets the highest standards.

Find Them Here: 

Phone: (305) 487-8960

Email: [email protected]

X: https://twitter.com/ChivariChair

Pinterest: https://www.pinterest.com/chivaricompany/

Instagram: https://www.instagram.com/chivari.co/

Facebook: https://www.facebook.com/ChiavariChairCompany/

Youtube: https://www.youtube.com/channel/UCDnrEWc1d5ZZVyLFckPFcDQ

In this episode of The Venue Rx podcast, host Jonathan Aymin sits down with Kyle LaBarre, a venue owner and industry coach, to explore his journey in the wedding venue business. Kyle shares his experience acquiring and transforming Black Oak, detailing the strategies he used to grow the venue, including refining sales processes and navigating challenges like liquor licensing in Texas.

Kyle discusses his transition into coaching, where he now helps venue owners optimize their sales techniques and overall business operations. He emphasizes the importance of prompt communication, leveraging automation, and striking the right balance between data-driven decisions and exceptional customer service. Additionally, Kyle discusses how his marketing company, Elevate Revenue Marketing, supports venue owners in generating leads and increasing revenue through strategic digital marketing. 

About Our Guest: 

Kyle LaBarre is the founder of Elevate Revenue Marketing and the host of The Venue Coach podcast, both dedicated to helping wedding venues increase sales through expert coaching, training, and digital marketing strategies. His journey began with a mission to enhance online marketing for Black Oak Wedding Venue, where he successfully implemented strategies to attract more leads and boost revenue.

Recognizing the effectiveness of his approach, Kyle expanded his services to support other wedding venues in strengthening their online presence, generating high-quality leads through SEO and ad management, and optimizing their sales processes. Today, he plays a key role in shaping the growth and direction of Elevate Revenue Marketing, equipping venue owners with the strategies and tools they need to thrive. While he wears many hats, his primary focus remains on helping venues maximize their sales opportunities and achieve long-term success in an increasingly competitive industry.

Find Him Here: 

Website: https://www.elevaterevmarketing.com/

Instagram: https://www.instagram.com/theweddingvenuecoach/

Facebook: facebook.com/thevenuecoach

Spotify: https://open.spotify.com/show/6sYvJ2Nhi9xn2cwfkjvuBu?si=b04054ac580e4ae6

In this week’s episode of The Venue Rx Podcast, host Jonathan Aymin sits down with Colleen Carswell, a seasoned fractional Chief Operating Officer with extensive experience in the wedding and events industry. With a deep understanding of business operations and leadership, Colleen shares invaluable insights on the mindset shifts necessary for small business owners to scale successfully.

She dives into the common mental roadblocks entrepreneurs face, including challenges with money mindset, control, and delegation, and explains how overcoming these hurdles can unlock new levels of growth. Colleen also introduces the concept of "stay reviews"—an alternative to traditional performance or exit reviews—that fosters open communication, strengthens team dynamics, and helps retain top talent.

Beyond mindset, Colleen offers practical, actionable strategies for optimizing business operations. She discusses the power of time audits in identifying inefficiencies, the importance of delegation, and how a blend of digital and analog tools can create a seamless workflow. She helps wedding and event professionals improve their efficiency, profitability, and long-term sustainability.

About Our Guest: 

Colleen Carswell is a seasoned business strategist, integrator, and speaker with over 17 years of experience in hospitality and corporate sales. As a fractional Chief Operating Officer and systems expert, she has worked with a diverse range of organizations, including marketing agencies, tech startups, and health coaches, transforming disorganized operations into streamlined, scalable businesses.

Colleen specializes in optimizing workflows, implementing strategic tech solutions, and developing sustainable systems that drive efficiency and profitability. From comprehensive operational overhauls to targeted technology guidance, she has helped businesses successfully launch marketing campaigns, memberships, courses, and books.

Her mission is to create sustainable, scalable operations that allow business owners to focus on their passions while increasing profitability, productivity, and impact.

Find Her Here: 

Email: [email protected]

Website: https://structuredtoscale.com/

Instagram: https://instagram.com/colleencarswell_

Tiktok: https://tiktok.com/@colleencarswell

Linkedin: https://www.linkedin.com/in/colleen-carswell/

In this episode of The Venue RX Podcast, host Jonathan Aymin welcomes back Alan Berg, a leading expert in wedding venue sales, marketing, and business strategy. Alan shares his insights on the ever-changing wedding industry, focusing on how venues can adapt to shifting consumer behaviors and expectations.

A key topic of discussion is the impact of generational differences, particularly among Millennials (Gen Y) and Gen Z couples. Alan highlights how these younger generations approach wedding planning differently, relying heavily on digital research, online reviews, and instant communication. He stresses the importance of reducing friction in the sales process by ensuring venues provide clear, accessible information and respond quickly and effectively to inquiries.

Alan also discusses the need for venues to refine their communication strategies, offering seamless and personalized interactions that build trust and engagement. In an increasingly competitive market, he explains, the venues that prioritize customer experience—through fast responses, tailored messaging, and user-friendly digital platforms—will stand out and attract more bookings.

Alan provides actionable advice on how wedding venues can enhance their marketing, improve their client interactions, and ultimately, secure more business by aligning their strategies with the expectations of today’s tech-savvy couples.

About Our Guest: 

Alan Berg, CSP, is a renowned speaker, author, and business consultant specializing in the wedding and events industry. With over 25 years of experience, he has become a trusted advisor to businesses aiming to enhance their sales and marketing strategies. Alan has authored seven books and hosts the "Wedding Business Solutions" podcast, where he shares insights on business growth and client engagement. Recognized as a Global Speaking Fellow, he has been listed among the "Top 100 Speakers to Watch in 2025" for the third consecutive year. His expertise lies in providing actionable guidance that helps businesses increase profitability and achieve sustainable growth.

Find Him Here: 

Phone: 732-422-6362

Email: [email protected]

Website: https://alanberg.com/

Instagram: https://www.instagram.com/alanberg/

Linkedin: https://www.linkedin.com/in/alanberg/