For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he's going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at http://www.unmarketing.com.

***Win an signed copy of Scott's bestselling book "UnMarketing: Stop Marketing. Start Engaging" by emailing us at [email protected] with the answer to the following question: What is the name of Scott's follow-up to UnMarketing going to be called?  Contest closes July 14, 2012.  Winner will be chosen at random from the correct entries and notified by email.

TechCrunch recently reported that online video viewership was up 43% in 2011. In the past few months alone, we've had KONY 2012 surpass 85 million views and a one and half minute video for Dollar Shave Club propel the brand  into the minds of consumers across Canada and United States. On this episode of The Voice, Robert Decher and Kyle Braatz share knowledge that will help create effective online videos. From selecting the right production company, to creating content that resonates, you won't want to miss this discussion. Learn more about Robert Decher and his production company RDV Productions athttp://www.rdvproductions.com/ and Kyle Braatz and his company Simple Story Videos at http://www.simplestoryvideos.com/. As always, you can connect with host Danny Starr on Twitter @dannystarr.

With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content marketing strategy. Our host, Alexandra Reid, moves this discussion beyond the basics of content marketing and asks Kirsten the tough questions. This conversation that followed her IABC Ottawa presentation uncovers the nitty-gritty details of content marketing and how they must all be seamlessly woven together to raise a B2B high tech company's online influence. Learn more about Kirsten Watson and Kinaxis's new media endeavours by connecting with her on LinkedIn. You can also connect with our host, Alexandra Reid, on Twitter @TechAlly.

The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre for Excellence in Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie athttp://www.berniecolterman.ca. Connect with host Danny Starr on twitter @dannystarr.

Last episode The Voice drilled down on the pros and cons of mobile apps within the context of marketing communications campaigns. This week, Graham Machacek continues to explore the topic with a focus on Facebook apps. Find out what to consider before you build one and the implications of Facebook Timeline. This week's special guests are Steve Shock and Nicolas Grégoire-Racicot, Director of Interactive and Strategist at McMillan agency, respectively. CLICK HERE to access slides that accompany this podcast. Connect with our host and guests: @grahamxperience, @shockandco and @NickRacicot.

Some apps are wildly successful at driving business objectives. Others, not so much. When does it make sense for marketers to create an app as part of an integrated campaign? What are the potential payoffs and landmines to avoid? Graham Machacek jumps into the wonderful world of apps in this two-part mini series. He interviews Steve Shock and Nicolas Grégoire-Racicot, Director of Interactive and Strategist at McMillan agency, respectively. This installment focuses on mobile apps. Next edition, it's Facebook apps. Connect with our talking heads : @grahamxperience, @shockandco and @NickRacicot.

If you've read IABC's recent Communications World cover story on content curation you know the digital age isn't about "information overload, it's filter failure." But how can content curation drive real business results? Find out now as Graham Machacek takes the topic to the next level with special guest Donna Papacosta, principle at Trafalgar Communications. @Grahamxperience @DonnaPapacosta

Content Strategy is a popular and important topic these days but has your organization taken the time to develop a proper Content Strategy? Host Danny Starr and expert Content Strategist Kristina Mausser discuss what having a proper Content Strategy means and how to effectively manage both content and context to tell your organization's story. Kristina is the Principal and Contest Strategist at Digital Word digitalword.com.

Is your organization leveraging the power of friends and friendship to grow your business and meet your objectives?  Join host Danny Starr and Jackson Wightman as they discuss what is peer to peer marketing and how it can benefit your organization.  This episode of The Voice seeks to provide marketers and communicators with some of the keys to a successful peer to peer campaign while outlining some of the common traps and pitfalls that hinder success and how you can avoid them.  Follow Jackson Wightman on twitter @JacksonWightman or on his blog www.jacksonwightman.com