In this episode, Jules White dives into how she uses AI in her personal life, exploring the tools and techniques that help her streamline tasks, boost creativity, and enhance well-being.

Jules shares her experiences with ChatGPT, Google Gemini, and NotebookLM, highlighting their strengths and weaknesses. She discusses how AI assists her with meal planning, mindset coaching, improving communication and lots more.

Key Takeaways:

• ChatGPT as a Personal Assistant: Learn how Jules uses ChatGPT for everything from brainstorming personal mottos to organising her day and boosting her mindset.
• Discovering Google Gemini: Find out about the features of Google Gemini, its recent updates, and how it compares to ChatGPT in Jules's personal use.
• Personal Growth with NotebookLM: See how Jules utilises NotebookLM to summarise complex books and tailor learning to her unique style.
• Practical Applications: Learn how Jules utilises AI for meal planning, mindset coaching, and communication improvement.
• Creative Exploration: Explore the fun side of AI, including generating images and experimenting with creative prompts.

Resources mentioned in this episode:

• Episode 036: NotebookLM - An Exciting New AI Tool For Your Business
• Jules's Facebook Group
• Explore Notebook LM: and its powerful AI-driven capabilities.

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Is your website causing visitors to squint and scroll away? 

In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO.

Key Takeaways:

• Font Size Matters: Google recommends using a font size of at least 16 pixels, but Jules suggests going even larger, especially on mobile devices, to avoid the need for zooming.
• Short Sentences and Paragraphs: Keep sentences between 13-16 words and limit paragraphs to 2-3 sentences to avoid creating walls of text.
• Enhance Readability with Bold Text: Use bold text to highlight key phrases, making it easier for users to scan the content and grasp the main points quickly. This can also help search engines understand the importance of certain words.
• Break Up Text with Bullet Points: Use bullet points to split up large blocks of text, making it more digestible and skimmable for your readers.

If you’re looking to enhance your website’s user experience and make it more accessible for both visitors and search engines, this episode is packed with simple yet effective strategies.

Useful Resources:

• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts.
• Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them

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In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

• Identifying your core topics
• Creating a content strategy around those topics
• Using AI to research and analyse trends
• Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO)
• Episode 035: The Pathway To Website Success
• Free Guide To Discovering Your Core Topics
• Book a free Website Potential Discovery Call

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In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites.

Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not only enhances the customer journey but also brings long-term value.

Key Takeaways:

• Website Optimisation: Learn why dedicating time to improving your website can boost conversions, allowing your site to generate more sales with less reliance on social media.
• Creating Sustainable Content: Jules explains how strategically using content you own, like blogs and podcasts, can nurture potential clients through their journey, turning visitors into loyal customers.
• Repurposing with Purpose: Discover the power of repurposing and expanding on existing content to address gaps in customer awareness, guiding them from 'just browsing' to 'ready to buy.'
• The Role of Keyword Research: Find out how keyword research can uncover what your ideal clients are searching for and help you create relevant content that meets their needs.
• Driving Traffic to Your Website: Jules highlights methods to bring audiences from social media and email lists back to your website, where conversions happen.

If you're looking to shift your focus from fleeting social media interactions to impactful, owned content, this episode offers actionable advice to strengthen your website's role in driving sales!

Resources Mentioned in This Episode:

• SEO QuickStart Guide – Get started with our most popular freebie to boost your SEO.
• Google Profile Optimisation – Book a VIP day to optimise your Google Business Profile for local business growth.

Don’t forget to subscribe to the podcast for more insights into maximising your website’s sales potential and boosting your business!

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In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.

Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.

Key Takeaways:

• The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and what features they offer to aid your SEO.
• Limitations of Over-Reliance: Discover why achieving a 'green light' on Yoast doesn't guarantee higher search rankings.
• Importance of Human Insight: Understand why a human touch and foundational SEO knowledge are crucial for successful optimisation.
• Choosing the Right Tools: Find out why Rank Math might be a better option than Yoast and when it's appropriate to invest in paid versions.

Resources mentioned in this episode:

• Invitation-only Facebook Group: Join my free private group to continue the conversation and access exclusive content
• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts
• Episode 13: SEO Basics: Listen to gain a deeper understanding of foundational SEO practices
• Keyword Map and Planner: Keep your keywords organised and plan your website effectively with The Website Success Hub's Keyword Map & Planner
• Rank Math SEO Plugin
• Yoast SEO Plugin
• SEOSpace
• Search Atlas
• Screaming Frog Website Crawler: 

If you're enjoying the show, please leave a review on Spotifyor wherever you listen - it helps the show grow!

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In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

• The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
• Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
• Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

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In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.

Key Takeaways:

• Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. 
  
  
• Optimise Your Google Business Profile: Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area.
  
  
• Update Page Titles and Meta Descriptions: Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website.

Resources mentioned in this episode:

• Get the Free Beginner's QuickStart Guide to SEO
• Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started.
• Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile!
• Episode 023: Quick Website Traffic Wins With Local SEO
• Episode 031:  How to Use Google Search Console to Improve SEO: A Beginner's Guide

Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile.

Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness.

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In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.

Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.

Key Takeaways:

• Personal Branding: Understanding the role your values play in how you present yourself online and in your business.
• The Power of Colours: How small tweaks in branding, like changing your colour palette, can align your business with your true self.
• Representing Values in Business: The significance of ensuring your branding reflects your core values and attracts the right clients.

If you're looking for inspiration to create a brand that truly reflects your values, this episode offers a personal and insightful look into Jules' own journey.

Resources mentioned in this episode:

• The Website Success Hub: Find out more about how Jules can help your website connect authentically with your audience.
• AI Tools: Explore AI tools such as ChatGPT & Google Gemini for brainstorming and refining your brand messaging.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and building a successful online business!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them.

Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear website structure, mobile-friendliness, fast loading times, and a strong call to action.

Key Takeaways:

• The Problem with Subdomains: Learn why subdomains can dilute your SEO efforts and confuse visitors.
• Website Structure: Discover how a well-organised website can improve both user experience and search engine rankings.
• Mobile Optimisation: Understand why a mobile-friendly website is crucial in today's digital landscape.
• Page Speed: Learn how to optimise your website's loading times to enhance user experience and SEO.
• Call to Action: Discover how to create a clear and compelling call to action that encourages visitors to take the next step.

Resources mentioned in this episode:

• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide
• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Book a 20-minute Website Success Discovery Call: Let’s chat about how to get your website working better for your business.

Don't forget to subscribe to the podcast for more valuable tips and insights on getting more traffic & sales through your website!

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In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape.

Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether AI-driven or traditional, still rely on well-structured, quality content that demonstrates expertise, authority, and trustworthiness. Jules offers practical tips on creating content that remains relevant and stands out by incorporating personal insights, experiences, and opinions – something AI cannot replicate.

Key Takeaways:

• AI’s Impact on SEO: Learn why SEO is still essential, even as AI changes the way information is delivered.
• The Importance of Authority: Discover how backlinks, domain age, and structured content can boost your site’s authority and help search engines trust your website.
• Creating Unique Content: Jules highlights how to differentiate yourself from AI by creating content that shares your personal expertise, opinions, and experiences—elements AI can’t replicate.
• Emerging Trends: Explore how using tools like ChatGPT and Google Trends can help you identify hot topics and emerging trends in your industry.

If you want to future-proof your website and keep SEO alive, this episode is a must-listen!

Resources Mentioned:

• Download the Free Beginner's QuickStart Guide to SEO for essential tips on improving your website’s performance.
• Explore Episode 032: 032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO.

Don't forget to subscribe to the podcast for more insights into SEO, digital marketing, and optimising your website for long-term success!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!