In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website but also streamline your business processes for greater efficiency and profitability.

Key Takeaways:

• Laying the Groundwork: Discover the critical pre-work stages, including having a proven offer, understanding your customers, and setting up a simple but functional website.
• Phase 1 - Loved, Not Leveraged Website: Learn how to optimise your website for quick wins, from SEO fundamentals to setting up Google Business Profiles.
• Phase 2 - Website Wake-up: Implement actions that drive both traffic and conversions while enhancing your customer experience.
• Phase 3 - Traffic & Sales Growth: Explore advanced SEO strategies and conversion rate optimisation techniques to fuel continued growth.
• Phase 4 - Sustainable Success: Achieve long-term growth with regular tweaks and updates to keep your website performing optimally.

If you’re ready to get unstuck and want your website to become a powerful tool in your business, this episode will guide you through the essential steps.

Resources mentioned in this episode:

• Episode 10: Making Informed Decisions Around Migrating Platforms
• Episode 29: Business Problems Your Website Can Solve
• FEA Create - All-in-One Website and CRM Platform
• Book a Free 20-Minute Website Success Discovery Call

For more insights and to book a discovery call, visit the website.

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In this episode, Jules White discusses the overwhelming feeling that can come with overthinking things and offers advice on how to manage it.

Jules shares her personal experience of feeling overwhelmed while trying to streamline her keyword research process and how she overcame it. She emphasises the importance of taking a step back, recognising when your brain is overloaded, and focusing on making small improvements rather than striving for perfection.

Key Takeaways:

• Overcoming Overwhelm: Learn how to recognise and manage feelings of overwhelm when tackling complex tasks like keyword research.
• The Value of the Right Tools: Discover why investing in the right tools can save you time and effort in the long run.
• Finding Balance: Understand the importance of getting out and connecting with others to maintain a healthy mindset.
• Small Steps to Success: Jules encourages listeners to focus on making small, incremental improvements rather than aiming for a complete overhaul.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Please leave me a review on Apple Podcasts, Spotify or your favourite podcast player app. 

• Book a Power Hour – Get one-on-one help from Jules to find for keyword reasearch without the overwhelm!

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your well-being.

Jules also discusses the effectiveness of SEO for businesses of all sizes, advocating for a sustainable marketing approach that aligns with your overall business goals.

Key Takeaways:

• Myth 1: Build It and They Will Come: Jules debunks the misconception that simply having a website guarantees traffic, emphasising the importance of SEO and other promotional strategies.
• Myth 2: Social Media is Free and SEO is Expensive: This segment challenges the idea that social media is entirely free, considering the investment of time and potential impact on mental health.
• Myth 3: Social Media is the Best Way to Get Clients: Jules explores alternative client acquisition methods, highlighting the power of SEO and relationship marketing.
• Myth 4: SEO Can Be Done Once: This section clarifies the ongoing nature of SEO, contrasting it with the constant demands of social media content creation.
• Myth 5: SEO is Only for Big Businesses: Jules emphasises the benefits of SEO for small businesses, particularly in local markets.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success 
• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Please leave a review on Apple Podcasts, Spotify or your favourite podcast player app. 

• Book a Power Hour – Get one-on-one help from Jules to find quick wins for your website and SEO with a power hour strategy session.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too.

Jules discusses the value of creating a dedicated podcast page on your own website and how bringing users back to your domain helps boost SEO and conversions. She also covers how minor tweaks in keywords can lead to major shifts in attracting commercial traffic. Using a real-life example, she shows how adjusting keywords based on search intent can make a big difference in conversion rates.

Key Takeaways:

• Repurposing Content on Your Own Website: Learn why it's crucial to have podcast pages on your domain, linking back to relevant content.
• Keyword Research Tips: Discover how tweaking your keywords to focus on commercial intent can increase traffic and conversions.
• Linking Content to Build Authority: Jules shares how linking between episodes and blog posts can help users binge your content and increase trust.

If you’re looking to repurpose your content for long-term results and want to get more traffic and leads from your website, this episode is packed with actionable advice.

Resources mentioned in this episode:

• Book a Power Hour with Jules: Get help with untangling your content or SEO strategy in just one hour!
• SEO For Podcasts Checklist: Download this free SEO for Podcasts Checklist.

Related episodes:

• Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 012: Own Your Content - Why Creating for Your Domain First is Key to Long-Term Marketing Success 

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console and Google Analytics, offering practical advice on how to use these tools together.

Key Takeaways:

• Understanding Google Search Console: Learn how this tool helps Google see and index your website, and why it’s an essential first step for improving your SEO.
• Google Analytics vs Google Search Console: Discover the key differences between the two and why you should start with Google Search Console if you're a beginner to SEO and understanding your website data.
• Understanding Google Search Data: Jules discusses the importance of tracking impressions, clicks, and search positions to gain insights into how your website is performing on Google.
  Identifying and Addressing Issues: Learn how Google Search Console can help you spot potential errors and indexing problems that might be affecting your site's visibility in search results.

If you're looking to improve your website's traffic and SEO, this episode is a must-listen!

Resources mentioned in this episode:

• Google Analytics & Google Search Console Course – Step-by-step guide to setting up and using Google Search Console, ideal for beginners.
• Book a Power Hour – Get one-on-one help from Jules to fix your Google Search Console setup or troubleshoot errors.

Don't forget to subscribe to the podcast for more valuable tips on improving your website's performance and SEO!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.

Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.

Key Takeaways:

• Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' lives, and what steps they need to take—all in the first section of your website.
  
  
• Enhancing CTA Buttons: Discover how small tweaks like adding directional cues and using benefit-driven language on buttons can encourage action and boost conversions.
  
  
• Effective Use of CTAs: Understand the importance of limiting CTAs to one or two per page to avoid confusing visitors and maximise the likelihood they'll take the desired action.

If you want to improve your website’s performance and encourage more conversions, this episode is packed with actionable tips!

Helpful resources:

• Episode 007: 7 Simple Steps to Boost Your Website Traffic with SEO
• Free Beginner's QuickStart Guide to SEO
• Book a Discovery Call with Jules

Don’t forget to subscribe for more valuable website strategy and SEO insights!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challenges.

Key Takeaways:

• Improving Online Visibility: Discover how a structured website strategy can boost your brand’s online presence and authority.
• Focusing on High-Impact Pages: Learn which pages you should prioritise for the biggest impact—like your homepage, about page, and most profitable product or service pages.
• Reducing Admin Time: Find out how an optimised website can cut down time spent on customer service and administrative tasks.
• Attracting the Right Audience: Understand how SEO can help you connect with potential customers who are actively searching for what you offer.
• Building a Content Hub: Explore the benefits of turning your website into a content hub, helping you organise and reuse content to maximise its impact across all platforms.

If you're looking to make your website work harder for your business, this episode is for you! 

Resources mentioned in this episode:

• 🎙️ Episode 009: Establishing Your Core Topics
• 🎙️ Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• 📖 Free Beginner's QuickStart Guide to SEO

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms.

Jules shares a recent encounter where she was questioned about the viability of running a business without Instagram, highlighting the contrasting perspectives between generations and the evolving landscape of digital marketing.

Key Takeaways:

• • The Social Media Conundrum: Explore the pros and cons of social media for businesses, from instant validation to the potential for wasted time and energy.
  • Social Media Minimalism: Discover a more balanced approach to social media, focusing on intentionality and sustainability over constant engagement.
  • Alternative Marketing Strategies: Learn about the power of podcasting and other sustainable marketing methods that can yield long-term results.
  • Building Community Offline: Consider the benefits of engaging with communities outside of social media platforms, fostering deeper connections and intentional interactions.

If you’ve been thinking about shifting your marketing strategy to rely less on social media, this episode is for you!

Resources mentioned in this episode:

• Off the Grid Podcast by Amelia Hruby: Explore the idea of running a business without social media.
• Beauty Business Secrets Podcast: Where Jules' guest appearance still brings traffic to her website.
• Female Entrepreneur Association: Join a wonderful community of women building businesses to change the world.

Don't forget to join the conversation send us a message and share your thoughts on building a business with or without social media!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and how podcasting has helped her create sustainable content.

Jules also highlights the power of podcasting for connecting with an audience, growing without social media, and how the podcast has given her content she can repurpose for emails, blogs, and client resources. She touches on the importance of not overthinking content and trusting that even simple, imperfect episodes can resonate with listeners.

Key Takeaways:

• Overcoming Perfectionism: Learn how Jules embraced imperfections and stopped worrying about perfect episodes to focus on the message.
• Repurposing Content: Discover how podcasting allowed her to repurpose Facebook live videos, leading to consistent content creation.
• Growing Without Social Media: Jules shares her decision to grow her podcast without promoting it on social platforms and how she’s found success through podcast SEO and networking.
• Building Authority: Podcasting has helped Jules establish authority in her niche while creating sustainable content for her business.
• The Power of Dynamic Content: Hear why Jules chose Buzzsprout as her podcast hosting platform for its dynamic content features.

Resources mentioned in this episode:

• Free SEO Report – Discover areas for improvement on your website to boost traffic and conversions.
• Podcast SEO Course – Learn how to optimise your podcast episodes for search to reach more listeners.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field.

Jules also emphasizes the value of starting small and gradually building your confidence, whether it's through participating in online talks or other opportunities to share your knowledge.

Key takeaways:

• Embrace your zone of genius: Identify your strengths and passions and focus on helping others in those areas.
  
  
• Overcome imposter syndrome: Remember that everyone starts somewhere and you don't need to know everything to be valuable.
  
  
• Start small and build confidence: Take small steps to share your knowledge and expertise in a supportive environment.

Resources mentioned in this episode:

• Join the community for encouragement and support
  
  
• Free Beginner's SEO QuickStart Guide

Don't forget to subscribe to the podcast for more tips on SEO and business growth!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!