In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.

Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.

Key Takeaways:

• Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' lives, and what steps they need to take—all in the first section of your website.
  
  
• Enhancing CTA Buttons: Discover how small tweaks like adding directional cues and using benefit-driven language on buttons can encourage action and boost conversions.
  
  
• Effective Use of CTAs: Understand the importance of limiting CTAs to one or two per page to avoid confusing visitors and maximise the likelihood they'll take the desired action.

If you want to improve your website’s performance and encourage more conversions, this episode is packed with actionable tips!

Helpful resources:

• Episode 007: 7 Simple Steps to Boost Your Website Traffic with SEO
• Free Beginner's QuickStart Guide to SEO
• Book a Discovery Call with Jules

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challenges.

Key Takeaways:

• Improving Online Visibility: Discover how a structured website strategy can boost your brand’s online presence and authority.
• Focusing on High-Impact Pages: Learn which pages you should prioritise for the biggest impact—like your homepage, about page, and most profitable product or service pages.
• Reducing Admin Time: Find out how an optimised website can cut down time spent on customer service and administrative tasks.
• Attracting the Right Audience: Understand how SEO can help you connect with potential customers who are actively searching for what you offer.
• Building a Content Hub: Explore the benefits of turning your website into a content hub, helping you organise and reuse content to maximise its impact across all platforms.

If you're looking to make your website work harder for your business, this episode is for you! 

Resources mentioned in this episode:

• 🎙️ Episode 009: Establishing Your Core Topics
• 🎙️ Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• 📖 Free Beginner's QuickStart Guide to SEO

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms.

Jules shares a recent encounter where she was questioned about the viability of running a business without Instagram, highlighting the contrasting perspectives between generations and the evolving landscape of digital marketing.

Key Takeaways:

• • The Social Media Conundrum: Explore the pros and cons of social media for businesses, from instant validation to the potential for wasted time and energy.
  • Social Media Minimalism: Discover a more balanced approach to social media, focusing on intentionality and sustainability over constant engagement.
  • Alternative Marketing Strategies: Learn about the power of podcasting and other sustainable marketing methods that can yield long-term results.
  • Building Community Offline: Consider the benefits of engaging with communities outside of social media platforms, fostering deeper connections and intentional interactions.

If you’ve been thinking about shifting your marketing strategy to rely less on social media, this episode is for you!

Resources mentioned in this episode:

• Off the Grid Podcast by Amelia Hruby: Explore the idea of running a business without social media.
• Beauty Business Secrets Podcast: Where Jules' guest appearance still brings traffic to her website.
• Female Entrepreneur Association: Join a wonderful community of women building businesses to change the world.

Don't forget to join the conversation send us a message and share your thoughts on building a business with or without social media!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and how podcasting has helped her create sustainable content.

Jules also highlights the power of podcasting for connecting with an audience, growing without social media, and how the podcast has given her content she can repurpose for emails, blogs, and client resources. She touches on the importance of not overthinking content and trusting that even simple, imperfect episodes can resonate with listeners.

Key Takeaways:

• Overcoming Perfectionism: Learn how Jules embraced imperfections and stopped worrying about perfect episodes to focus on the message.
• Repurposing Content: Discover how podcasting allowed her to repurpose Facebook live videos, leading to consistent content creation.
• Growing Without Social Media: Jules shares her decision to grow her podcast without promoting it on social platforms and how she’s found success through podcast SEO and networking.
• Building Authority: Podcasting has helped Jules establish authority in her niche while creating sustainable content for her business.
• The Power of Dynamic Content: Hear why Jules chose Buzzsprout as her podcast hosting platform for its dynamic content features.

Resources mentioned in this episode:

• Free SEO Report – Discover areas for improvement on your website to boost traffic and conversions.
• Podcast SEO Course – Learn how to optimise your podcast episodes for search to reach more listeners.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field.

Jules also emphasizes the value of starting small and gradually building your confidence, whether it's through participating in online talks or other opportunities to share your knowledge.

Key takeaways:

• Embrace your zone of genius: Identify your strengths and passions and focus on helping others in those areas.
  
  
• Overcome imposter syndrome: Remember that everyone starts somewhere and you don't need to know everything to be valuable.
  
  
• Start small and build confidence: Take small steps to share your knowledge and expertise in a supportive environment.

Resources mentioned in this episode:

• Join the community for encouragement and support
  
  
• Free Beginner's SEO QuickStart Guide

Don't forget to subscribe to the podcast for more tips on SEO and business growth!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google.

Key Takeaways:

• Why Link Building Matters? Learn the importance of making the most of every opportunity for building website links, whether or not you create a whole strategy around link building.
  
  
• What is Domain Authority? Learn how your website’s domain authority is determined and why it's essential for ranking on the first page of Google.
  
  
• The Role of Internal and External Links: Discover how linking within your site and building external links can boost your SEO.
  
  
• Building High-Quality Links: Find out why relevance, quality, and quantity are the top three factors in successful link building.
  
  
• Practical Link-Building Tips: Learn how to naturally build links through guest posts, podcast appearances, and even your Google Business Profile.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – Get started with optimising your website for search engines.
• Free Website SEO Report – Request a personalised report to assess your website’s current SEO status.
• Moz Domain Authority Checker – Check your website’s domain authority and see how you can improve.

Don't forget to subscribe to the podcast for more actionable SEO and website tips!

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results.

Key Takeaways:

• The Importance of Website Focus: Jules emphasises the value of investing time in your website, highlighting how quality content like blogs and podcasts can more effectively nurture potential clients compared to social media posts.
• Strategic Content Mindset: Jules explains why it's important to think strategically about the content you create and how it aligns with different stages of customer awareness.
• Bringing Traffic Back to Your Website: Jules explains the need to direct traffic from social media and email lists back to your website, where conversions are more likely to occur. She discusses the importance of optimising your website to support this goal.

Resources mentioned in this episode:

• Learn about our Google Profile Optimisation services and their impact on local SEO.
• Consider joining our free Facebook community where we discuss strategies for improving website performance and share insights tailored to your business needs.

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

If you're looking to understand why focusing on your website is key to increasing sales and driving your business forward, this episode provides valuable perspectives to help you get started!

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White dives into the world of local SEO, sharing practical strategies for achieving quick website traffic wins. Whether you run a local business or want to capitalise on local searches, Jules explains how optimising your Google Business Profile can significantly boost your visibility and drive more traffic to your site. From her own journey into SEO, she highlights the power of local searches, particularly on mobile devices, and how you can leverage this trend to your advantage.

Key Takeaways:

• The Importance of Local SEO: Understand why local SEO is vital for businesses of all sizes and how it can quickly boost your website traffic and customer engagement.
• Why Google Business Profiles Matter: Learn about the benefits of having an optimised Google Business Profile and how it can enhance your local presence and trustworthiness.
• Quick Traffic Wins: Discover why local SEO can deliver faster results compared to traditional SEO efforts, offering motivation to keep improving your online presence.
• Leveraging Local Searches: Explore the increasing importance of mobile and voice searches in local SEO and why being mobile-friendly is critical for capturing local traffic.
• The Role of Reviews: Understand the impact of customer reviews on your Google Business Profile and why consistent, authentic feedback is key to local SEO success.

Resources mentioned in this episode:

• Google Business Profile Optimisation Course - A short course designed to help you optimise your Google Business Profile effectively.
• Power Hour Strategy Session - Book a customised session with Jules to find out how to optimise your Google Business Profile.
• Done-for-You Google Profile Optimisation - Let Jules handle the optimisation of your Google Business Profile in just half a day.
• Free Google Business Profile Checklist - Download this free checklist to ensure your Google Business Profile is fully optimised.

Other Helpful Content:

• Listen to Episode 8: How To Avoid Shady Tactics That Can Harm Your Google Profile!

Tune in to this episode for actionable insights that can help you quickly boost your website traffic using local SEO!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals.

Key Takeaways:

• No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Analytics and Google Search Console to gain insights into visitor behaviour and search visibility.
• Low Traffic? Focus on Driving Visitors: If your website receives minimal traffic, prioritise attracting visitors through networking, social media, guest appearances, and freebies.
• Some Traffic? Optimize for Conversions: If you have a decent amount of traffic, focus on improving your conversion rate by clearly communicating your value proposition and having strong calls to action on your website.
• Understanding Your Client's Problems is Key: Regardless of your traffic level, deeply understanding your clients' problems and using their language in your website content and keyword research is crucial for attracting and converting visitors.

Jules emphasizes that the specific actions you take will depend on your unique situation, but her advice provides a solid starting point for improving your website's effectiveness in attracting and converting clients.

Remember: Even small changes can make a big difference. Start by identifying the area that needs the most attention and take action today!

For a deeper look into where to start - listen to last week's episode 021:SEO vs CRO Which Comes First: Should You Focus On Traffic or Conversions?

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White tackles the chicken-and-egg dilemma of Search Engine Optimisation (SEO) vs Conversion Rate Optimisation (CRO): which should you prioritise first? Jules explains that there's no single answer, as it depends on your specific business situation and goals.

She outlines three common scenarios:

• Scenario 1: Brand new website with little traffic: Focus on CRO basics to ensure your website is user-friendly and encourages conversions, then drive traffic through social media or other channels.
• Scenario 2: Existing website with low traffic: Prioritise foundational SEO to get Google's attention and start attracting visitors, while also continuing to focus on CRO basics.
• Scenario 3: Existing website with good traffic but low conversions: Concentrate on CRO to make the most of your existing traffic and increase conversions.

Jules also stresses the importance of using Google Analytics and Google Search Console to track your website's performance and understand user behaviour.

Key takeaways:

• SEO and CRO are both essential for online success.
• The priority between SEO and CRO depends on your business's specific needs.
• Focus on CRO basics and driving traffic for new websites.
• Prioritize SEO foundations and CRO for existing websites with low traffic.
• Concentrate on CRO to improve conversions for websites with good traffic.
• Use analytics tools to track progress and make informed decisions.

Whether you're just starting out or looking to improve your existing website, this episode provides valuable insights into balancing SEO and CRO for optimal results. If you're struggling with conversions, check out Episode 003 for quick tips on improving your website's performance.

Resources mentioned in this episode:

• Episode 3: What to do if you've had a hundred eyes, but no conversions
• Free Beginner's QuickStart Guide to SEO
• Mini-course on setting up Google Analytics and Google Search Console
• Episode 17: Content vs SEO: The Chicken and Egg Scenario

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!