In this episode of The Website Success Show, host Jules White discusses the critical topic of website migration and its potential impact on your SEO efforts. Learn how even seemingly minor changes like switching website builders, changing domain names, or overhauling your website's content can have significant consequences for your search engine rankings and overall online visibility.

Jules shares real-life examples of clients who faced challenges and setbacks due to website migration mistakes, emphasizing the importance of having a well-thought-out plan to preserve your SEO "juice" and maintain your hard-earned online presence.

Discover the common website migration pitfalls that can sabotage your SEO, and learn how to navigate them with confidence:

• Changing content, structure, or design: Understand why gradual changes are preferable to a complete overhaul.
• Switching hosting providers: Be aware of the potential impact on your website's performance and search engine rankings.
• Changing domain names: Learn about the complexities involved and the need for a comprehensive migration plan.
• Changing website builders: Discover how the underlying code and structure can affect your SEO, even if the design looks similar.

Tune in to this episode for expert advice and actionable tips on avoiding website migration mistakes and ensuring a smooth transition that protects your SEO and sets your website up for success.

Need personalized guidance? Book a Power Hour with Jules White to discuss your specific website migration needs and develop a tailored strategy.

Send us a text

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode of The Website Success Show, host Jules White dives into the often overlooked but crucial topic of content strategy. Learn how a well-defined content strategy can streamline your content creation process, boost your website's SEO, and ultimately drive more traffic and conversions.

Jules explains the importance of identifying your core topics, organizing them into subtopics, and creating cornerstone content that establishes you as an authority in your niche. She also shares practical tips such as using AI tools and visual mapping to refine your strategy and create a cohesive content ecosystem.

Key Takeaways:

• Understanding core topics: Identify the main subjects your business revolves around and break them down into subtopics for focused content creation.
• Creating cornerstone content: Develop comprehensive resources on your core topics to establish authority and attract backlinks.
• Building a content map: Visually map your content to understand the connections between different pieces and ensure a seamless user experience.
• Leveraging AI tools: Utilize AI to generate ideas and refine your content strategy.
• Focusing on evergreen content: Create content that remains relevant and valuable over time, maximizing its impact and reach.

Tune in to this episode to discover how a well-crafted content strategy can transform your online presence and propel your business forward.

Get your Free Guide To Discovering Your Core Topics Here 

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode of The Website Success Show, host Jules White shares a cautionary tale about a local locksmith who received misguided advice on optimizing his Google Business Profile. Learn why using shady tactics like buying a P.O. box in a different location can backfire and lead to re-verification, suspension, or even worse.

Discover legitimate strategies for boosting your Google Business Profile visibility, such as:

• Keeping your profile updated: Regularly add fresh photos and relevant information to showcase your business.
• Engaging with your audience: Utilize the Q&A section to answer common questions and interact with potential customers.
• Focusing on genuine reviews: Encourage customers to leave honest feedback, rather than resorting to questionable practices to boost ratings.

Jules emphasizes the importance of prioritizing ethical SEO practices and avoiding shortcuts that could jeopardize your online reputation. Tune in to learn how to optimize your Google Business Profile safely and effectively, ensuring long-term success for your business.

Links:

• Book a Power Hour with Jules White
• Find Jules on LinkedIn

Additional Content:

• Listen to Episode 23: Quick Website Wins For Local SEO

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode of The Website Success Show, host Jules White shares seven places to focus your attention to improve your website's organic visibility and attract more visitors.

Jules emphasizes the importance of understanding why your website matters and how increased traffic can translate to more sales and email signups. She guides you through the process of identifying your target audience, aligning your content with their search intent, and conducting keyword research to discover untapped opportunities.

Key Takeaways:

• Think about why organic visibility matters: Understand the impact increased website traffic can have on your business goals.
• Focus on your audience: Create content that addresses their needs and solves their problems.
• Align your content with search intent: Use keyword research to understand what your audience is searching for and tailor your content accordingly.
• Establish content pillars: Organize your content into key topic areas to build authority and expertise.
• Optimize your content for search engines: Learn where and how to strategically incorporate keywords into your website and content.
• Build your authority and expertise: Share your knowledge and experience to establish yourself as a trusted resource.
• Bring it back to your domain: Make sure all your content leads back to your website to maximize traffic and conversions.

Tune in to this episode for practical tips and strategies to enhance your website's SEO and drive more traffic to your business.

Bonus Resource: Download Jules' free SEO getting started checklist here 

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO

Are you unsure about the difference between web pages, websites, and landing pages? Or do you wonder if having a website is even necessary for businesses today?

In this episode, Jules White, Website and SEO Consultant clears up the confusion surrounding these terms and explains why understanding the distinction is crucial for your SEO strategy. Learn how having a well-structured website with essential pages like a homepage, about page, and contact page can boost your credibility and improve your website's visibility in search engine results.

Discover actionable tips on using webpages strategically, incorporating trust signals, and ensuring your sales pages are easily accessible. Whether you're just starting or have an established online presence, this episode will provide valuable insights to enhance your website's SEO and drive more traffic to your business.

Tune in to learn:

• Clear definitions of web pages, websites, and landing pages
• How Google's search engine works and the importance of trust signals
• Practical tips for optimising your website and landing pages

Don't miss this opportunity to unravel the confusion and unlock the full potential of your online presence!

Links:

• Book a Power Hour with Jules White
• Find Jules on LinkedIn

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

 Boost Your Podcast's Visibility with Organic Search

In this episode of The Website Success Show, host Jules White sits down with Stephanie Smith, the creator of a new podcast called "Getting to the Bottom Line."

Stephanie aims to help business owners improve their revenue, profit, and cash flow by highlighting the often overlooked aspects that impact their bottom line.

Jules and Stephanie discuss key strategies for boosting the podcast's visibility through organic search, including:

• Optimizing the podcast title and description: Incorporating relevant keywords and phrases that listeners might search for in podcast player apps.
• Crafting compelling show art: Designing eye-catching visuals with clear text and incorporating keywords for better discoverability.
• Choosing the right podcast category: Selecting relevant categories and subcategories to increase visibility among target listeners.
• Utilizing transcripts and show notes: Adding transcripts and detailed show notes with relevant keywords to improve SEO and provide additional value to listeners.
• Creating individual pages for each episode on your website: Enhancing your website's authority and improving its search engine ranking by providing fresh, relevant content.

By implementing these strategies, podcasters can significantly increase their show's organic reach and attract a larger audience. Tune in to this episode for actionable tips and insights on optimizing your podcast for organic search and driving more traffic to your website.

Find Stephanie Smith:

• Website: https://newlightfs.com

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Hero Sections: The Key to Keeping Visitors on Your Website

In this episode, we're diving deep into the world of hero sections – the topmost visible area of your website that holds immense power over your visitor's first impression. Learn why this section is crucial for grabbing attention, conveying your value proposition, and guiding users to take action.

Key takeaways:

• Prioritize benefits over features: Highlight how your product or service will improve the lives of your target audience.
• Keep it simple and clear: Avoid jargon and make sure your message is easily understandable, even for those not familiar with your industry.
• Use visuals strategically: High-quality images or videos can enhance your message and create a visually appealing experience.
• Incorporate trust elements: Showcase testimonials, awards, or guarantees to build credibility.
• Optimize for mobile: Ensure your hero section looks great and functions well on all devices.
• Don't forget the call to action: Guide visitors towards the action you want them to take with a clear and compelling CTA.

Remember, your hero section is the gateway to your website's success. By crafting a captivating and informative experience, you can significantly increase your chances of converting visitors into loyal customers.

If you're looking for expert guidance on optimizing your website's hero section, consider booking a Power Hour to get personalized advice and strategies tailored to your specific needs.

Tune in to this episode for actionable tips and insights on how to create a hero section that not only stops visitors from bouncing but also drives conversions and boosts your bottom line.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, we tackle the common frustration of website traffic not converting into leads or sales. Even with 100 visitors, if no one is taking your desired action, it's time to diagnose the problem.

Key takeaways:

1. Track Your Data: Use Google Analytics and Search Console to understand your website's performance, including traffic sources, visitor behaviour, and where they drop off.
   
   
2. Identify Obvious Issues: Check for slow loading times, especially on mobile devices, as well as confusing navigation, unclear calls to action, and poor readability.
   
   
3. Get Fresh Eyes: Ask someone unfamiliar with your business to review your website and provide honest feedback.
   
   
4. Align Your Offer: Ensure your offer addresses the problem your ideal client is facing. Is it clear how your product or service will improve their life?
   
   
5. Match Branding and Pricing: Make sure your website aligns with your brand identity and pricing strategy across all platforms.
   
   
6. Attract the Right People: Refine your messaging to target the ideal client who is ready and able to take action.
   
   
7. Nurture Your Leads: Guide visitors through their buyer journey with relevant content, clear calls to action, and strategic internal links.
   
   
8. Track and Iterate: Continuously monitor your results, make small changes, and learn from what works and what doesn't.

By taking these steps, you can transform your website into a powerful tool that generates leads, builds trust, and ultimately drives revenue for your business.

Ready to take your content marketing to the next level? Book a free discovery call with me today and let's unlock the hidden potential in your existing content!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White dives into the pressure of the content creation machine and how it can lead us to overlook the hidden potential in our existing content. We'll explore strategies for repurposing and optimizing your podcast episodes, blog posts, and other content to drive traffic to your website and ultimately generate more leads and sales. She also discusses the importance of human connection in content marketing and why AI-generated content often falls short.

If you're feeling overwhelmed by the need to constantly create new content or are struggling to get your website to bring in the results you desire, this episode is for you.

Key takeaways:

• Don't chase the algorithm: Focus on creating meaningful content that resonates with your audience.
• Unlock the potential of your existing content: Repurpose and optimize your old content to drive traffic and generate leads.
• Prioritize human connection: AI-generated content lacks the authenticity and warmth that builds lasting relationships with your audience.
• Book a free discovery call: Learn how to create a sustainable content strategy that gets results.

Ready to take your content marketing to the next level? Book a free discovery call with Jules today and let's unlock the hidden potential in your existing content!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Welcome to The Website Success Show. If you want more traffic and sales through your website, this show delivers expert insights and actionable tips to optimise your website and make the most of your existing (and future content).

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist