In this episode, Jules shares an exciting discovery: a new AI tool, Napkin.ai, that transforms text into engaging visuals. Whether for blog posts, client work, or social media, this tool offers endless possibilities to make content more appealing and easier to digest. Jules explores how beauty and wellness brands, as well as SEO professionals, can leverage Napkin.ai to create flowcharts, infographics, and guides tailored to their needs.

Key Takeaways:

• Introducing Napkin.ai: Learn how this AI tool can quickly turn text into visuals, helping to simplify and enhance your content.
• Practical Applications: Explore ways to use Napkin.ai for client work, blog posts, discovery calls, and even downloadable freebies.
• Customisation Options: Tweak fonts, colours, and styles to create unique and professional visuals.
• Content Visualisation Ideas: Discover creative prompts to generate flowcharts, process guides, and comparison charts for your audience.
• Using AI for Efficiency: Jules highlights how to integrate tools like ChatGPT, Fathom AI, and Napkin.ai for seamless content creation.

Helpful Resources :

• Explore Napkin.ai and try their free plan to create up to three visuals.
• Check out Fathom AI for recording and transcribing discovery calls.
• Episode 036: NotebookLM - An Exciting New AI Tool For Your Business

Dive into this episode to learn how to elevate your content with AI-driven visuals and make your ideas shine!

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White shares how she uses AI to streamline her business, unlock creativity, and manage the mental load that comes with running a business. Jules provides practical examples of how AI tools like ChatGPT, Google Gemini, and Canva’s AI assistant have helped her brainstorm ideas, prepare for a business expo, design marketing materials, and even simplify her podcast production workflow.

The key takeaway? The more you use AI, the better it gets—and the better you’ll get at using it. AI isn’t about replacing creativity but enhancing it, freeing up your time to focus on what you do best.

Key Takeaways:

• Unlock Creativity: Discover how AI can help overcome blank-page syndrome and spark new ideas.
• Practical Applications: Learn how Jules uses AI to streamline everyday business tasks and tackle challenges like event prep and content creation.
• Start Small with AI: Find out why AI is easy to use and how starting with just one task can lead to big changes in efficiency and creativity.

If you’ve been wanting to us AI more in your business or are unsure how to get started, this episode is packed with actionable tips and encouragement to help you take the next step.

Resources Mentioned in This Episode:

• Book a Power Hour with Jules to brainstorm how AI can work for your business.
• Listen to Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching!

Let’s Connect:
If you have questions about using AI or want to share how it’s helping you, reach out to Jules via email or send a text to the show below. She’d love to hear from you!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White discusses the most important elements your homepage needs to effectively engage visitors and convert them into customers.

Jules explains the critical role of the hero section—the area above the fold—where you have less than three seconds to grab a visitor's attention. She offers advice on crafting compelling headlines, selecting appropriate images, and ensuring your call-to-action is clear and prominent. She also delves into how to introduce the problem you solve, establish trust and authority, and guide visitors through clear steps to achieve the desired transformation for your customers.

Key Takeaways:

• The Hero Section: Learn how to optimise the crucial area above the fold with engaging headlines and effective imagery that doesn't obscure your message.
• Introducing the Problem: Discover strategies to immediately capture your audience's attention by addressing their pain points and showing empathy.
• Establishing Trust and Authority: Find out how to position yourself as a trusted guide by showcasing testimonials, client results, and leveraging social proof.
• Steps to Success: Understand how to outline clear, simple steps that guide visitors towards becoming customers, highlighting the transformation they can expect.
• Optimising Your Homepage: Get insights on structuring your homepage to match your business goals, keeping it clear, and evolving it over time for better results.

If you're looking to enhance your website's homepage for better engagement and conversions, this episode is a must-listen!

Resources mentioned in this episode:

• AnswerThePublic: A tool for discovering the questions people are asking online.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and CRO!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White dives into how she uses AI in her personal life, exploring the tools and techniques that help her streamline tasks, boost creativity, and enhance well-being.

Jules shares her experiences with ChatGPT, Google Gemini, and NotebookLM, highlighting their strengths and weaknesses. She discusses how AI assists her with meal planning, mindset coaching, improving communication and lots more.

Key Takeaways:

• ChatGPT as a Personal Assistant: Learn how Jules uses ChatGPT for everything from brainstorming personal mottos to organising her day and boosting her mindset.
• Discovering Google Gemini: Find out about the features of Google Gemini, its recent updates, and how it compares to ChatGPT in Jules's personal use.
• Personal Growth with NotebookLM: See how Jules utilises NotebookLM to summarise complex books and tailor learning to her unique style.
• Practical Applications: Learn how Jules utilises AI for meal planning, mindset coaching, and communication improvement.
• Creative Exploration: Explore the fun side of AI, including generating images and experimenting with creative prompts.

Resources mentioned in this episode:

• Episode 036: NotebookLM - An Exciting New AI Tool For Your Business
• Jules's Facebook Group
• Explore Notebook LM: and its powerful AI-driven capabilities.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and AI!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

Is your website causing visitors to squint and scroll away? 

In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO.

Key Takeaways:

• Font Size Matters: Google recommends using a font size of at least 16 pixels, but Jules suggests going even larger, especially on mobile devices, to avoid the need for zooming.
• Short Sentences and Paragraphs: Keep sentences between 13-16 words and limit paragraphs to 2-3 sentences to avoid creating walls of text.
• Enhance Readability with Bold Text: Use bold text to highlight key phrases, making it easier for users to scan the content and grasp the main points quickly. This can also help search engines understand the importance of certain words.
• Break Up Text with Bullet Points: Use bullet points to split up large blocks of text, making it more digestible and skimmable for your readers.

If you’re looking to enhance your website’s user experience and make it more accessible for both visitors and search engines, this episode is packed with simple yet effective strategies.

Useful Resources:

• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts.
• Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

• Identifying your core topics
• Creating a content strategy around those topics
• Using AI to research and analyse trends
• Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

Resources mentioned in this episode:

• Episode 009: Why A Content Strategy Is Your First Step To Website Success!
• Episode 014: The Beginner's Guide to Optimising Your Website for AI-Powered Search (GEO)
• Episode 035: The Pathway To Website Success
• Free Guide To Discovering Your Core Topics
• Book a free Website Potential Discovery Call

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites.

Jules emphasises the importance of shifting some of the time and effort spent on social media towards improving owned content, like websites, blogs, and podcasts, which not only enhances the customer journey but also brings long-term value.

Key Takeaways:

• Website Optimisation: Learn why dedicating time to improving your website can boost conversions, allowing your site to generate more sales with less reliance on social media.
• Creating Sustainable Content: Jules explains how strategically using content you own, like blogs and podcasts, can nurture potential clients through their journey, turning visitors into loyal customers.
• Repurposing with Purpose: Discover the power of repurposing and expanding on existing content to address gaps in customer awareness, guiding them from 'just browsing' to 'ready to buy.'
• The Role of Keyword Research: Find out how keyword research can uncover what your ideal clients are searching for and help you create relevant content that meets their needs.
• Driving Traffic to Your Website: Jules highlights methods to bring audiences from social media and email lists back to your website, where conversions happen.

If you're looking to shift your focus from fleeting social media interactions to impactful, owned content, this episode offers actionable advice to strengthen your website's role in driving sales!

Resources Mentioned in This Episode:

• SEO QuickStart Guide – Get started with our most popular freebie to boost your SEO.
• Google Profile Optimisation – Book a VIP day to optimise your Google Business Profile for local business growth.

Don’t forget to subscribe to the podcast for more insights into maximising your website’s sales potential and boosting your business!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.

Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.

Key Takeaways:

• The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and what features they offer to aid your SEO.
• Limitations of Over-Reliance: Discover why achieving a 'green light' on Yoast doesn't guarantee higher search rankings.
• Importance of Human Insight: Understand why a human touch and foundational SEO knowledge are crucial for successful optimisation.
• Choosing the Right Tools: Find out why Rank Math might be a better option than Yoast and when it's appropriate to invest in paid versions.

Resources mentioned in this episode:

• Invitation-only Facebook Group: Join my free private group to continue the conversation and access exclusive content
• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts
• Episode 13: SEO Basics: Listen to gain a deeper understanding of foundational SEO practices
• Keyword Map and Planner: Keep your keywords organised and plan your website effectively with The Website Success Hub's Keyword Map & Planner
• Rank Math SEO Plugin
• Yoast SEO Plugin
• SEOSpace
• Search Atlas
• Screaming Frog Website Crawler: 

If you're enjoying the show, please

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

• The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
• Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
• Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.

Key Takeaways:

• Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility. 
  
  
• Optimise Your Google Business Profile: Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area.
  
  
• Update Page Titles and Meta Descriptions: Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website.

Resources mentioned in this episode:

• Get the Free Beginner's QuickStart Guide to SEO
• Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started.
• Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile!
• Episode 023: Quick Website Traffic Wins With Local SEO
• Episode 031:  How to Use Google Search Console to Improve SEO: A Beginner's Guide

Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile.

Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist