In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.

Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.

Key Takeaways:

• Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions.
• Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site.
• Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement.
• SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage.
• Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords.

If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today.

Resources Mentioned in This Episode:

• Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide.
• Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey.
• Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO.

Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules reflects on her time managing a salon website as a beauty and holistic therapist. She shares the lessons she wishes she had known, offering valuable insights for salon owners and small businesses looking to make their websites work harder for them.

Key Takeaways:

• Harnessing Website Potential: Learn how to use your website to attract more customers, showcase your services, and even assist in recruiting team members.
• Making the Most of Google Business Profile: Discover how to optimise your profile with unique content and visuals to connect with your audience and stand out locally.
• The Power of Local Search Optimisation: Understand why standing out locally is easier than competing nationally and how to use location-specific content to your advantage.
• Building and Leveraging an Email List: Explore the importance of growing an email list and nurturing it regularly to boost engagement and sales.
• Creating Unique Product Pages: Find out why crafting original product descriptions can help your site rank higher and attract local customers.

This episode is packed with practical advice to help local businesses unlock the power of their websites and reduce the pressure of constant marketing efforts.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – A simple guide to get started with SEO.
• Website Consulting – Personalised advice and actionable steps to improve your website and SEO.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules dives into a detailed website SEO audit with Katie Godfrey, exploring strategies for optimising multiple websites across different businesses. Katie shares insights into her journey managing a salon, training academy, and coaching business, all within the beauty industry. Together, they discuss the challenges of juggling SEO for multiple domains and uncover actionable steps to drive more organic traffic and simplify user journeys.

Key Takeaways:

• Managing Multiple Websites: Learn why each domain needs its own SEO strategy and how interlinking can boost authority across sites.
• Google Search Console & Analytics: Discover why these free tools are essential for tracking performance and identifying opportunities to rank for the right keywords.
• Optimising User Experience: Explore how simplifying navigation and structuring website content like an English essay improves both user experience and SEO.
• Small Changes, Big Impact: Understand the value of bite-sized tweaks, from increasing font sizes to optimising homepage headlines, to boost accessibility and rankings.

If you’re managing multiple websites or looking for simple ways to make your website work harder for your business, this episode is packed with practical tips and expert advice.

Resources Mentioned:

• Bite-Sized Guide to Google Analytics & Google Search Console – A step-by-step course to set up and understand these powerful tools.
• Katie Godfrey's Podcast – The Life of KG – Packed with advice for beauty industry professionals.
• Visit Katie's Website: Get Katies free Business Planner
• Connect with Katie Godfrey on Instagram.

Subscribe for more bite-sized website and SEO tips to help your business thrive!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules dives into content planning, explaining why your website should be the foundation of your marketing strategy. With the start of a new year, many people are focusing on content creation, but often this revolves around social media. Jules highlights the importance of prioritising your own domain as the hub of your content efforts and offers actionable tips for tying your website into your overall content plan.

Key Takeaways:

• Your Website as a Content Hub: Discover why your website should be the cornerstone of your content planning and how it helps you build authority and attract the right audience.
• Core Topics and Subtopics: Learn how to identify your business’s core topics and break them into subtopics to streamline your content strategy.
• Connecting Content to Your Website: Understand how to ensure that everything you create ties back to your website to build credibility, increase traffic, and boost sales.
• Creative Ideas for eCommerce and Service Pages: Find out how to make your product and service pages more engaging and aligned with your core topics.

Resources mentioned in this episode:

• Episode 012: Why Creating Content for Your Own Domain is Key to Long-Term Marketing Success
• Episode 002: Why You Don’t Need to Keep Chasing the Algorithm
• Episode 009: Why You Need a Content Strategy as Your First Step to Website Success
• Episode 056: Podcast SEO Audit with Donna
• Free Guide to Discovering Your Core Topics: Download this free resource and host your own post-it note party to plan your core topics and kickstart your website content strategy.

Let’s connect:
Share your core topics or text the show using the link below! Don’t forget to subscribe for more insights on optimising your website and SEO.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules conducts a Podcast SEO Audit for Donna Eade, podcast mentor and host of Mindset and Action Podcast. Jules provides tailored recommendations to help Donna optimise her podcast SEO, making it easier for her show to attract the right audience and stand out in a crowded space.

If you’ve ever wondered how to improve your podcast’s visibility and discoverability, this episode is packed with actionable tips you can use to boost your own podcast performance.

What You’ll Learn in This Episode:

• The importance of Podcast SEO for growing your audience.
• How to optimise your podcast title and description for better search results.
• Practical tips for making your podcast cover art more effective.
• Simple strategies to improve podcast visibility and attract more listeners.

Resources Mentioned in This Episode:

• Free Podcast SEO Checklist – Discover how to optimise your podcast for better search results.
• Podcast SEO Mini Intensive – Book a focused session with Jules to uncover quick wins for your podcast.
• Connect with Donna Eade: Visit Donna’s Website.

Make sure to subscribe to the podcast for more tips and insights on websites, SEO, and content optimisation!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules reflects on six months of podcasting and shares her journey, including key milestones, lessons learned, and the impact the podcast has had on her business and personal growth.

Jules discusses how she achieved over 2,500 downloads within six months without promoting the podcast on social media. She highlights the value of creating a podcast as a bank of content that showcases expertise and builds connection with her audience. Jules also talks about the confidence she’s gained, the challenges of perfectionism, and how podcasting has enhanced her marketing strategy and online presence.

Key Takeaways:

• Milestones and Growth: Reaching 2,500 downloads in six months, surpassing initial expectations, and the importance of perseverance in podcasting.
• Confidence Building: How podcasting has helped Jules overcome perfectionism and grow more confident in her expertise.
• Non-Social Media Promotion: The effectiveness of networking, email marketing, and SEO for growing a podcast audience organically.
• Practical Advice for Beginners: Tips for keeping podcasting simple, including using tools like Buzzsprout and Descript.

Resources Mentioned in This Episode:

• Buzzsprout – Try it free for 90 days and start your podcast journey.
• Descript – A video & audio editing tool to simplify podcast production.
• Episode 027 – Benefits of Podcasting - 3 Months That Transformed My Business
• Episode 043 – Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools

If you’re considering starting a podcast or want to explore a no-social-media growth strategy, this episode is packed with actionable insights.

Free Resources:

• Beginner's QuickStart Guide to SEO – Start optimising your website today!

Don’t forget to subscribe for more bite-sized tips and inspiration to improve your website and SEO!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules helps Mallory Grimste, a licensed mental health therapist, optimise her Google Business Profile to attract more local referrals and steady her client flow. Mallory shares her journey as a therapist for teens and young adults and highlights how her profile has been underutilised despite its potential to support her business.

Jules walks Mallory through actionable steps to enhance her profile, including:

• Adding regular updates to showcase her services and online programmes.
• Leveraging secondary categories to increase her profile's visibility in local searches.
• Exploring creative ways to gather reviews while adhering to confidentiality guidelines.
• Using tools like Pleper and GMB Everywhere to find relevant categories and insights.
• Updating service areas to reflect her expanded licensing in Connecticut and New York.

Jules also shares quick wins for maintaining an active profile with minimal time investment and tips on linking content across platforms to strengthen SEO. If you're looking to improve your local visibility and make the most of your Google Business Profile, this episode is packed with practical advice!

Resources Mentioned in This Episode:

• Episode 011: Unlock the Power of Opt-In Pages: A Webpage Walkthrough
• Google Business Profile Checklist: Download this free guide to ensure your profile is set up for success.
• Google Business Profile Mini Intensive: Work with Jules to optimise your profile in a hands-on session.
• Mallory Grimste's Website: Explore Mallory’s therapy services, self-care resources, and online programmes.

Don’t forget to subscribe for more actionable tips on SEO, CRO, and building a website that works for you!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White dives into how she uses AI to streamline SEO tasks for her business. From keyword research to content optimisation, she shares the tools she uses daily, like ChatGPT, Google Gemini, Keywords Everywhere, and KW Finder, to make SEO easier and less overwhelming. She also reflects on her experience testing Sintra.ai’s SEO helper and how it reinforced the importance of combining AI tools with your own expertise.

Key Takeaways:

• AI as a Helper, Not a Replacement: Learn how AI tools can save you time, spark new ideas, and help you focus on what matters most—without replacing your unique knowledge and insights.
• Simple Steps for SEO Success: Discover the three core steps for SEO—choosing keywords, identifying the right pages, and optimising them—and how AI can support you at each stage.
• Using AI for SEO Strategy: Get actionable tips on using AI for brainstorming blog ideas, refining meta descriptions, and mapping keywords to your website’s content.

If you’ve ever wondered how to get started with AI for SEO or felt overwhelmed by the options, this episode is packed with practical advice to help you take that first step.

Resources and Links Mentioned:

• Episode 009: How to Establish Your Core Topics – Identify the key topics to focus on for your business and website.
• Episode 047: AI and How it Helps Me in Business and Personal Life – Insights on how AI supports daily business tasks and personal life.
• Episode 049: AI and How it Helps Me in Business and Personal Life – A continuation of exploring AI’s role in simplifying work and life.
• Episode 051: How to Use AI for Your Website – Practical steps for using AI to create and optimise website content.
• Free Beginner's SEO Checklist – Download a checklist to help get started with SEO basics.
• Keyword Map a

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this bite-sized episode, Jules White dives into the ever-popular question: How long should a blog post be to perform well in search engines? Spoiler alert: there’s no one-size-fits-all answer! Jules shares quick, actionable insights into assessing your blog topics and determining the ideal length based on your competition, audience, and goals.

Key Takeaways:

• Understanding Google’s Preferences: Learn how to assess whether your blog topic aligns with what Google expects to rank as articles.
• Analysing the Competition: Discover why checking the top-ranking articles for your chosen keyword is crucial and how to decide on your blog length accordingly.
• Strategic Content Creation: Explore why aligning your blog posts with your core topics and linking strategically to related content can boost your website’s authority.

If you're looking for ways to make your blog posts more effective and aligned with your business goals, this episode contains actionable tips to help you get started!

Resources mentioned in this episode:

• Book a Discovery Call: Ready to create content that drives results? Let’s chat about your best path to website success and the next steps for your content strategy.

Don't forget to subscribe for more bite-sized SEO tips and website strategies!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules dives into the practical ways you can use AI to improve your website. From creating engaging content to identifying SEO opportunities and optimising for conversions, Jules shares how AI can save time, boost creativity, and help you make your website work harder for your business.

Key Takeaways:

• Content Creation Made Easier: Discover how AI can help brainstorm blog post ideas, draft product descriptions, and create Frequently Asked Questions (FAQs) that resonate with your audience and improve SEO.
• Building Authority with AI: Learn how to use AI to identify core topics, create a database of content, and link related pieces to establish authority in your niche.
• Optimising for Conversions: AI can analyse your website’s pages and suggest improvements to guide users toward taking action, whether that’s signing up, purchasing, or exploring your content further.
• Avoiding Pitfalls: Jules explains why AI should be used as a starting point, not a replacement for human creativity, and how to refine outputs to reflect your brand’s unique voice.

Jules also shares examples of how she’s used AI to help clients write compelling Google Business Profile descriptions and FAQs, saving hours of work and enhancing their messaging.

Resources Mentioned in This Episode:

• 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
• 049: AI for Small Business - How I Use It to Save Time and Boost Creativity!
• Free Beginner's QuickStart Guide to SEO: Get your copy of Jules’ popular guide to kickstart your SEO efforts.

Work With Jules:

• Book a Power Hour
  Need help implementing AI into your website strategy or creating authentic messaging? Book a Power Hour with Jules to get tailored support.

Don’t forget to subscribe to the podcast for more bite-sized tips on websites, SEO, and using AI to grow your business!

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist