The Wednesday Audio

It’s me reading out 221 Wednesday Slogans.

What more do you want?

Amazingly, this is the first episode I’ve titled ‘Wednesdays’.

I take my craft seriously and I am attempting to stick to the topic.

There’s a special guest towards the end, but he gets a bit shy.

The transcript

Hello, my name is Craig and I promise pinky promise not to begin this episode with a sigh.

I can't do it. I feel like the Wednesday audio it's become a thing. Now I need to say, and then do the bell dong thing and we'll get into the episode.

Hello, and welcome to the episode. Another thrilling episode of the Wednesday audio, it is quite possibly the only podcast in the world. That's about Wednesdays that he's released on a Wednesday. There may be other podcasts that occasionally talk about Wednesdays, but none of them. Stick. So rigidly to the topic like I do, although I have to admit slightly last week, we weren't really about Wednesdays for a lot of it, but, you know, I, I take my craft seriously.

Right. And I try to keep these on topic as much as possible to Wednesdays. So welcome to another Wednesday. This is a Wednesday. If you know what it feels like. It was only seven days ago that I did another one of these episodes.

Use that as a, you know, a little bit of a, to let you know when I've made a joke as well. So what to talk about? Well, I guess we should begin with a listener missives of which I have one this week. So thanks John. For the massive John said the Wednesday audio has become one of the things I look forward to most on Wednesdays.

Very. All right. They were his exact words. Very. All right.

Thanks John money. I mean, I'm glad that this is now one of the things that you look forward to most on a Wednesday, and it's very, all right. That's, that's better than vast, better than Bart, I suppose, which is amazing because this is the only way. Episode seven, but yeah. Thanks. Thanks for your missive. As always, if you've got any missives, please send them in.

I desperately need content as always. Wednesdays is not an expansive topic. It's just an excuse for me to sit at the mic, rarely and pretend to talk about Wednesdays and see if I can eat out for about 10 minutes each episode. But I have, I've got things. I've got things to talk about this week. So, uh, I suppose we, we we've been able to do this.

So why are restaurants quiet on Wednesdays? Yeah, that's the level we go into this week and I went to a restaurant last week on a Wednesday. And it was quiet and I thought, you know what? Restaurants are always quiet on a Wednesday. That's it? That's the end of the episode. Restaurants are quiet on a Wednesday.

No, um, we'll, we'll carry, we'll carry on. We'll find something else to talk about, but it did. It did make me curious. You know, Wednesday's restaurants are always quiet on a Wednesday as why do people not go to restaurants? On a Wednesday. I mean, there isn't any joke, but you know, we'll check it. We'll check a ding in the, the, the most serious point I want to make.

And we will come around to Wednesdays. Again, the Wednesday audio has accidentally given me a Wednesday. So this episode is strictly going to be about Wednesday because this episode now has given me a Wednesday. I'm one of those people. You know, I enjoy everything that I do. And I was talking about this on the cult that Thomas J Bevin rums, actually the other day, about how all my days merge into one, there isn't a set line in them.

Really. I, I do work. My job is creative. I'm a designer. Of many of the things during my day job, I'm a designer and that blurs into my hobbies. And then I also kind of do podcasting sometimes for a job. And I also do it for fun, whatever, you know, I guess this is fun. And I also do it for fun. So the, the line between my work and my hobbies and everything else in my life is very blurred.

So I don't really notice when Mondays roll around or when Tuesdays rolled around are indeed. And what is pertinent to the topic of this podcast when Wednesday rolls around. But now I do a thing on a Wednesday and it's called the Wednesday off. So for the first time in my life probably fall, well, not the thirst first time in my life, but probably for the longest time, I can remember since bloody hell, at least 15 years, I've got a Wednesday thing.

Again, feels, feels, I don't know. Strange, weird. I actually look forward to Wednesdays. Like John Wednesdays is become very all right. And now I've got a thing in my week. I've got lots of things in my week. I record another podcast on Tuesdays and Tuesdays is a thing, but now Wednesdays is the thing. And now when I go to a, a restaurant on a Wednesday and it's dead and I get served very quickly.

And when I come home, I think, oh, you know what? I've got to, I've got a podcast to record. I've got, I've got a mic that I've got to go.

I've got to make, I've got to go do that into, I've got to make, I've got to go sign into for a bit. Um, it's it's quite, I dunno. It's, it's very all right. It's quite nice to have that thing on a Wednesday because usually my dad's blood together. They don't blood together anymore. I've got a thing in the middle of the week, and I know when I've spoken about Wednesdays before in the past on this.

I mean, the whole reason for the music in the background is that everybody hates Wednesdays and Wednesdays. Isn't a thing to look forward to. It isn't an event it's just the shitty middle of the week that you don't look forward to. You want it to go by as, as quickly as possible, but I never saw Wednesday like that.

I just saw Wednesday as a thing to blur past, which I mentioned before. And now it's an event. And I've made it an event. Maybe I've made it an event for you as well. A very all right event, at least a very all right event. And I'm happy with that. You know, I'm, I'm happy with that. I'm a pizza, a very all right event for at least one person.

I listen. Well, cat's trying to jump into this episode. Well,

Obviously he's got, he's got stage fright or something. Microphone fry. Come on, man. Anyway, that was it. Yeah. I suppose that's Wednesday. Welcome to another Wednesday. This was episode seven. This was me. It was the Wednesday audio. And this episode was called Wednesdays. I'll very matter. And until next time, some point in the future in about seven days.

I'll see you soon. Let's have one, a little bit of a chat. Yeah. See ya soon. .

The episode where I try to convince you to destroy your audience.

The audience doesn’t exist.

The transcript

You know what? I start more of these podcasts with me sighing than I do with me being in a happy mood or anything. Happy Wednesday. That was me trying to be enthusiastic is Wednesday again, it's another Wednesday audio.

This is episode six of the only podcast in the world about Wednesdays. And today I want to actually talk not really about Wednesdays, but one of the reasons why I made the Wednesday audio, the Wednesday audio was made because I had this idea in my head and simply put, the idea is destroy your audience.

That's what I want to talk about today. Destroying your audience. What I actually mean by it, because there's been a lot of confusion with this. I keep tweeting it on Twitter. Not really explaining what I mean. This is what I mean by destroying your audience. Here we go.

I made the Wednesday audio because I wanted to continue destroying my audience. First of all, to say on this point, I hate the term audience. I don't even think of myself as having an audience, but there is 150 people at them in here. I've only just started this newsletter. There's 150 people already on this newsletter that I could con consider an audience by the way, why can't I say I consider.

So I don't even consider it as an audience. I consider it as people that have chosen to just listen to things that I've got to say, cool, that's fantastic. And on Twitter, I see it in the same way on Twitter. I've got where more than 150 people paying attention, but I don't consider them as an audience.

The second I think of them as being an audience of being some kinds. Collective that I'm standing in front of. I think that's the second that you lose. So really this idea of destroying your audience. First of all, is this simple is destroying the concept of having an audience. I don't make any of this foreign audience.

I'm not making this for you. I'm making this for me. I create things for me. The Wednesday audio was an attempt to make a podcast about Wednesdays and seeing how far I could string out this random, stupid idea. And also, secondly, because Thomas J Bevin said, it'd be a cool idea. I kind of agreed. And I thought, yeah, what have I got to lose?

Let's make a podcast about Wednesday. So I don't create for the people I don't create for an audience is really catharsis. Or sometimes it's thinking out loud. Sometimes it's purely for the art of creation to enjoy creating something, to be away from the day job, to be away from other things. And to just sit.

And enjoy the pure process of creation if other people enjoy that too well, that's awesome. But that, isn't the goal. The fact that somebody else enjoys it is obviously nice. It's a little bit of an ego boost when somebody else follows you, it means you had to grow a little bit, but it's nowhere near the primary reason, not even the secondary reason, the third, the fourth, whatever the audience doesn't exist.

There's the big, big, big idea of being audience driven. And if you was to see me saying that, I put it in quotation marks. If I was audience driven, well, this thing that I'm recording now wouldn't even exist. There's such a tiny audience for the things that we're talking about now, Wednesdays, but it just, it wouldn't even exist.

There'd be no point in it. No audience is asking for a podcast about Wednesday. And even my men podcast, the men podcast, I record every week, get doing things usually over an hour long and I don't split it down. It's not split into nice little nature songs. If I was audience driven, if I was making the content foreign audience to please an audience, well, I've been making neat little chunks of three to five minutes and uploading them to YouTube.

And I'd probably have a secondary podcast that was just the shot clips. I'm not making things easy for people to consume because I don't have an audience. I want to raise. People that consume the things that I create. I want to make people think when they consume the things that I create, my email newsletter, wouldn't be about Wednesdays and primarily watches.

If I was bothered in any way about having an audience and even this, this whole idea of audience with discussing the word. The audience thing kind of thing makes you think something like I'm stood in front of a group of people, and we all want to, when we get sucked into this idea of making an audience, we all want a bigger and better audience.

And the truth is a bigger audience. Isn't necessarily a better audience. 500,000 Tik TOK followers is about equivalent to probably 10 followers. And 10 followers on Twitter is probably equivalent to about 200 followers on Instagram. This idea of audience and these numbers and all this kind of stupid stuff like this.

Then not equivalent. There is a bigger audience. Isn't a better audience. A better audience only comes from challenging people from making content that you truly want to create. The comes from somewhere deeper, artistic dare. I use that word. I never even considered myself to be any form of artistic in my entire life, but really it's having an artist mind.

You are creating this thing because you want to create this thing. And then obviously when you create challenging things, when you create things that aren't easy to consume, that takes time for somebody to consume you raise everybody's s**t. You raise everybody's ships by producing difficult things that make people think is destroying this idea of audience, destroying the idea that somebody is coming to you to listen to your opinions, to automatically accept the things that you said, because you are the expert and you are Lord God, you are, the guru is destroying this idea of having an audience.

I think in the long run, nobody at all wins. When we sit around all day consuming cheap and easy content we've been well, I know some people in the culture that I'm part of call this as content brand. We've become content brand. We'd like cheap and easy content. We like going on YouTube and watching things for five minutes.

We like going on tour. And read in one tweet, there's 380 characters, but none of us have sat there and read in long form blog posts. And none of us are sat there, reading books. None of us are consuming hard content that makes you think we're all consuming cheap and easy content. So in the long run. If you're obsessed with building an audience, and if you're obsessed with the idea of engagement and growing, whatever that even means by necessity, you need to produce cheap and easy content.

And when you produce cheap and easy content, you aren't raising all the ships around you. You sink in the mall, you're making everybody drink. Destroy your idea of having an audience of creating an audience of engaging an audience of keeping an audience happy, the whole idea of audience and the word is quite frankly, b******t thinking in terms of an audience is a slow trip to the wrong side of the tracks.

All you'll get from it is cheap and easy content. That's what I mean, when I said destroy your audience.

I like how the bell goes off at the end. That makes it sound like I've just delivered a sermon. Doesn't it?

Thank you as always for listening to my Wednesday audio podcast, there is next to no purpose to this podcast is a place for me to be honest and open with my podcast in to fulfill no audience obligations at all, to actually talk about these topics like destroying audiences and making things that I want to make.

This was episode six. I'll be over again, recorded another one next Wednesday, where the Ari. Well, that's up to you, but anyway, hope I'll see you next week. See you soon. Maybe .

In this episode I talk about why we pronounce Wednesdays weirdly (or at least I do), I talk about how I think this might be the most exclusive podcast in the world, and a little bit about habits.

As always, I need some help.

This podcast is best (or at least most fun) when I answer your silly, serious or strong opinions about Wednesdays. Drop a comment below and I’ll chat about it on the next episode.

I had a conversation this week with Thomas J Bevan about Wednesdays on a Wednesday.

We spoke a little bit about Wednesdays, Thomas goes off on his usual rant about ‘content’ and we come to some kind of consensus towards the end.

Let me know if you listened to the end by telling me the secret word.

Please help me. No, seriously.

I want to make this podcast a phone-in (of sorts).

Send me your messages, missives and comments about Wednesdays and any other questions and I’ll answer them in the next episode.

I desperately need more content here.

I have now made four episodes about Wednesdays. I am completely dry of content. This is an SOS.

I’m getting desperate now on this third episode.

It was late, I didn’t know what to talk about. So I just asked Paul LeCrone what he thought about Wednesdays.

Please help me. No, seriously.

I want to make this podcast a phone-in (of sorts).

Send me your messages, missives and comments about Wednesdays and any other questions and I’ll answer them in the next episode.

I desperately need more content here.

I have now made three episodes about Wednesdays. I am completely dry of content. This is an SOS.

The second episode of The Wednesday Audio explores nuance. Or maybe it doesn’t. I don’t know.

Please help me. No, seriously.

I want to make this podcast a phone-in (of sorts).

Send me your messages, missives and comments about Wednesdays and any other questions and I’ll answer them in the next episode.

I desperately need more content here.

I have now made two episodes about Wednesdays. I am completely dry of content. This is an SOS.

In my first episode of The Wednesday Audio I explore why us British folk have such a loathing for an inanimate social construct like a day of the week.

Please help me. No, seriously.

I want to make this podcast a phone-in (of sorts).

Send me your messages, missives and comments about Wednesdays and any other questions and I’ll answer them in the next episode.

I desperately need more content here.

I just used everything I have to say about Wednesdays in my first episode.