Today we are on how to change up your marketing and messaging to target millennial couples and the newer wave of GEN-Z entering the wedding world.

We chat about the shift in couples planning weddings online, why you need to have price transparency and why it's more important than ever, and the quick decision-making process of couples.

To sign up for our free masterclass where we'll teach you our BEST strategies for booking dream couples - sign up below:

In this podcast episode, we share our journey and tips for wedding business professionals like ourselves, aiming to quickly secure leads.

The episode kicks off with a reflection on our recent visit to the House of Lords for International Women's Day, highlighting the power and importance of networking and championing women in business.

We then explore five practical strategies to secure five leads in the next 24 hours. These strategies include leveraging social media to its fullest, networking with other professionals in the wedding industry, creating a sense of urgency with limited-time offers, hosting engaging virtual or in-person workshops, and maximizing past client relationships for referrals.

To get your hands on a copy of our Instagram Poll Questions, head over to the following link:

https://docs.google.com/spreadsheets/d/1lRaosaXWSoNgEqH7FYdBZAruPT5SKmCzv8io0F6LzK8/edit?usp=sharing

In this episode of the WedPro Podcast, Roxy is joined by Susan McGregor, a wedding celebrant who shares her inspiring journey into the wedding industry.

Starting her career shift at the age of 57, Susan discusses the challenges and triumphs of her transition, including the pivotal role of a career coach and the importance of community support.

She also delves into the nuanced understanding and appreciation of celebrant-led ceremonies over traditional ones, emphasizing the personalisation and emotional depth they bring to weddings.

Additionally, Susan and Roxy discuss the potential for industry growth through better education about celebrant services among venues and couples, the impact of coaching, and the necessity of a positive, proactive approach in a wedding business.

Enjoy x

To find out more about Susan, visit here: https://www.instagram.com/susanmcgregorcelebrant/

To have a chat with us, you can get in touch via email: [email protected]

Explore our latest podcast episode where we uncover the impact of networking in business, hosted by Katie and Roxy.

Learn why networking goes beyond socialising—it's a powerful tool for boosting your industry presence and building valuable connections. From industry events to our upcoming WedCon, we discuss how these gatherings offer opportunities to learn from experts and form partnerships vital for business growth.

Join us as we highlight the importance of networking in the wedding industry and beyond. Through engaging discussions and immersive experiences, these events foster community and professional development.

Don't miss out on leveraging the power of networking for your business—tune in now!

Get your hands on one of the remaining early bird Wecon 2024 tickets with 15% off. Visit here:

https://weddingbusinesshub.thrivecart.com/wedcon/

Welcome to the latest episode of the WedPro podcast, in this episode we are diving deep into strategies for wedding business resilience and growth during economic downturns!

Join us as we explore practical tips and insights to help you navigate uncertainties with confidence.

From building robust financial safety nets to leveraging data-driven decisions, we've got you covered.

Want to Accelerate your business even further? Check out a low-cost way that you can get our eyes on your business:

https://weddingbusinesshub.thrivecart.com/accelerate/

Welcome back to The WedPro Podcast! In this episode, we explore the important concept of motion versus action, and its crucial role for wedding business owners.

We highlight the differences between these two states - motion being related to planning and strategising, and action being the behaviour that delivers results.

See you on the inside!

To find out more about our brand new programme Accelerate, visit here:https://weddingbusinesshub.thrivecart.com/accelerate/

Join us in our latest episode of the WedPro podcast as we focus on helping wedding business owners like you, turn cold leads into hot, raving buyers.

We elaborate on the differences between cold leads, warm leads, and hot leads, and provide a comprehensive strategy to steer prospects from being cold leads to securing a booking.

We also emphasise the importance of being specific with call to actions, persistent follow-ups, and aiming for micro touch points.

See you on the inside!

In this episode of The WedPro Podcast, we discuss various strategies to get more bookings and leads for your wedding business.

We talk about our personal experiences and share insights on how wedding business owners can implement repeatable strategies that attract and retain customers.

We also chat about maintaining an engaging online presence, blogging, utilising social media platforms, gathering referrals, email marketing and much more.

To check out Content Club before doors close, head over to here:

https://www.theweddingbusinesshub.com/contentclub

In this episode of the WedPro Podcast, Katie & Roxy are discussing the noticeable decrease in wedding industry leads compared to the previous few years.

They recall the surge of inquiries after the pandemic as weddings resumed, leading to a temporary boom. Now, with the market returning to normal, they highlight the importance of connecting with potential clients emotionally, not just functionally, and understanding clients' deeper desires.

They emphasize the importance of aligning strategy with brand values, leveraging storytelling, and indicating the unique value of services.

To get first dibs on finding out more about in our incredible group coaching programme, drop us a DM over on Instagram with the phrase 'Podcast WedPro'

See you on the next episode!