February 16, 2024

The Week of February 16, 2024 Marketing and Business News: Google's AI now goes by a new name: Gemini

32 minutes

Welcome to the Radcast, your weekly source for the latest insights and discussions on marketing and business news. In this episode, we'll dive into the aftermath of the Super Bowl, analyzing the impact of its ads and examining standout commercial strategies. Additionally, we'll explore Mark Zuckerberg's comparison of MetaQuest 3 and Apple Vision Pro, Adidas's empowering new campaign, Coca-Cola's innovative product launches, and Google's rebranding of its AI efforts as Gemini. Stay tuned as we unpack these topics and more, offering valuable perspectives on the ever-evolving landscape of marketing and business. Let's dive in!

Ryan’s Take on Superbowl Commercials (02:34)

Discussion on the Super Bowl, including personal experiences and observations (02:34)

Economic Impact Analysis: Estimated billions generated from ads, commerce, travel, etc. (03:03)

Review of Super Bowl ads: Emphasis on lack of creativity and excessive use of celebrities (03:33)

D. Highlight of Kanye West's commercial strategy and its effectiveness (05:52)

E. Insight into effective storytelling in advertising, with emphasis on Google's commercial (09:11)

Surprise! Mark Zuckerberg thinks Quest 3 is better than Vision Pro (13:52)
https://techcrunch.com/2024/02/13/surprise-mark-zuckerberg-thinks-quest-3-is-better-than-vision-pro/

Adidas tells athletes of all types: ‘You got this’ (19:08)
https://www.retaildive.com/news/adidas-marketing-campaign-tells-athletes-you-got-this/707262/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-13%20Retail%20Dive%20Newsletter%20%5Bissue:59094%5D&utm_term=Retail%20Dive

Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive (21:58)
https://www.marketingdive.com/news/coca-cola-new-flavor-launch-spiced-TikTok-shop-exclusive/706760/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202024-02-08%20Marketing%20Dive%20Newsletter%20%5Bissue:58930%5D&utm_term=Marketing%20Dive

Google’s AI now goes by a new name: Gemini (26:50)
https://www.theverge.com/2024/2/8/24065553/google-gemini-ios-android-app-duet-bard

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