March 17, 2023

The Week of March 17, 2023 Marketing and Business News: TikTok Adds a Dedicated Feed for STEM Content

36 minutes

Welcome back, Radcasters! We're ecstatic to have you join us once again for the most riveting marketing and business news you'll need to transform your own ventures. As we dive into this thrilling St. Patrick's Day edition, we'd like to wish everyone a safe and joyful holiday, or rather, a memorable St. Patrick's Day weekend.

Now, don't let busted brackets get you down. If you happen to be a local, swing by the Social House and let us help you wash those worries away. Together with Ryan, Christina, and Nick on your side, we've got you covered with only the most exciting, informative, and downright badass content – buckle up and enjoy the ride!

Small Talk

St. Patrick’s Day and getting tanned (00:47)

5 ways GPT-4 outsmarts ChatGPT (04:21)
https://techcrunch.com/2023/03/14/5-ways-gpt-4-outsmarts-chatgpt/

When Silicon Valley Bank collapsed on Friday, it created the second-largest bank failure in US history. (08:59)
https://www.nerdwallet.com/article/banking/ask-a-nerd-how-does-svbs-closure-affect-me
https://www.usatoday.com/story/graphics/2023/03/13/graphics-bank-collapse-silicon-valley/11466073002/

Holidays (13:36)

St. Patricks Day!

MARCH MADNESS

Radnews:

Last week: Kenda Laney (14:50)

Next week: Bedros Keuilian (15:23)

Sponsor

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Social Media News

TikTok is adding a dedicated feed for STEM content (17:53)
https://techcrunch.com/2023/03/14/tiktok-is-adding-a-dedicated-feed-for-stem-content/

Influencers have greatest impact on consumer sustainability choices (20:10)
https://www.marketingdive.com/news/influencers-impact-sustainability-marketing-unilever/644478/

Sponsor (22:38)

Vaycay - Best 3rd-party lab tested CBD

Disposables - Delta 8 & THC

Delta 8 gummies

Branded Bills

Marketing News

Marketing March Madness: 20 years of the corporate champions program and counting (24:18)
https://www.sportsbusinessjournal.com/Journal/Issues/2023/03/06/In-Depth/march-madness-sponsorship.aspx

Magic Johnson takes Coke Zero Sugar from Lil Dicky and Travis Bennett (25:56)
https://www.thedrum.com/news/2023/02/23/us-ad-the-day-magic-johnson-takes-coke-zero-sugar-lil-dicky-and-travis-bennett

Jacob Toppin, Shai Gilgeous-Alexander team up in AT&T's March Madness commercial (28:30)
https://www.on3.com/teams/kentucky-wildcats/news/watch-jacob-toppin-shai-gilgeous-alexander-team-up-att-march-madness-commercial/

Waze is making it easier for EV owners to find compatible charging points (29:50)
https://techcrunch.com/2023/03/15/waze-is-making-it-easier-for-ev-owners-to-find-compatible-charging-points/

Ryan Reynolds’ Mint Mobile scooped up by T-Mobile in $1.35B deal (31:40)
https://nypost.com/2023/03/15/ryan-reynolds-mint-mobile-scooped-up-by-t-mobile-in-1-35b-deal/

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