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From minimalist transparency to celebrity-backed controversies, beauty marketing is everywhere—and it’s getting bolder by the day. In this episode, Elizabeth and Lonice unpack the latest campaigns making headlines: The Ordinary’s stripped-down Instagram post calling out the industry’s obsession with celebrity endorsements, SKIMS’ $48 face-slimming wrap that’s sparked equal parts curiosity and criticism, and the rise of OnlyFans collaborations with brands like Urban Decay and TA3. Tune in for a discussion that dissects tone, timing, and brand identity in modern beauty campaigns—and what these trends might signal for the future of professional skin care marketing.

SEGMENTS
[04:18] Topic Discussion
[44:47] Product Reviews

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