Is there anything more painful than a local “legend” trying to rewrite history with the confidence of a man who just found Wikipedia for the first time? In this segment, we dig into the bizarre world of Shadoe Steele and his absolute obsession with a band called Cinch.

Steele—billed as a “musicologist”—claims that Cinch was a Billboard powerhouse that only missed the #1 spot because of a “lack of technology” and “unhip” program directors in major markets. It’s the ultimate industry cope. He’s out here counting beats per minute and claiming “quasi-professional” recordings from Northumberland, PA, were actually global smash hits being suppressed by a massive conspiracy.

The reality? The track “Where Are You Now” sounds like a bargain-bin REO Speedwagon demo that REO would have laughed out of the room. We tear down the “Wilkes-Barre Billboard” fantasy and expose the hilariously desperate attempts to manufacture prestige out of thin air. It’s a masterclass in local radio delusion and the kind of industry “substance” that makes us want to drink heavily.

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