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The "Will and Jada" Playbook
An audio version of the Trapital essay “How Will and Jada Pinkett Smith Built a Content and Commerce Powerhouse”
The star couple regained Hollywood success by letting fans into their once-private lives and building a media-driven commerce flywheel with Westbrook Inc.
Host: Dan Runcie, trapital.co
Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo: trapital.co/newsletter
View all episodes
By Dan Runcie
4.9
167167 ratings
An audio version of the Trapital essay “How Will and Jada Pinkett Smith Built a Content and Commerce Powerhouse”
The star couple regained Hollywood success by letting fans into their once-private lives and building a media-driven commerce flywheel with Westbrook Inc.
Host: Dan Runcie, trapital.co
Trapital is home for the business of hip-hop. Gain the latest insights from hip-hop’s biggest players by reading Trapital’s free weekly memo: trapital.co/newsletter
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