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By Ryan Johnson
5
1818 ratings
The podcast currently has 63 episodes available.
The most played episodes among Podcast App listeners.

Ryan breaks down what actually happens after someone clicks on your ad — and why he thinks most home service owners are obsessing over the wrong part of their marketing entirely... What you'll learn in today's episode - Why advertisement itself is the least important part of turning a lead into a paying customer... - The "foot in the door" offer strategy behind acquiring over 7,000 customers — and why he's not afraid to lose money on it upfront... - A specific automated text that quietly won back a $1,200 job from a customer who had gone cold... - The Elite Three-Tier Pricing Framework that changes both average ticket and close rate... - The most common mistakes He sees business owners make with their leads — including one almost nobody wants to admit to... - What a full customer journey looks like from a $147 ad all the way up to years of repeat revenue... --Check out my YouTube here : https://www.youtube.com/@ryanthewindowcleaner/videos

Episode summaryRyan shares a few recent underdog stories that have motivated him, and connects them to how he built Reach Window Cleaning from a small-town start into a seven-figure business. This episode is less tactical and more motivational: how hunger, resourcefulness, and the right environment can compress time and change your life faster than you think.

Episode SummaryIn this episode, Ryan sits down with longtime friend and marketing expert Weston Willbank, founder of WBNK Marketing. Weston runs ads for window cleaning, pressure washing, Christmas lights and dozens of other home service companies. Together, Ryan and Weston break down exactly what is working right now in Facebook and Instagram ads, why old strategies no longer work, and how simple tweaks can dramatically lower your cost per lead. The conversation takes a deeper turn into entrepreneurship, mindset, mentorship, and the importance of upgrading your environment. Weston shares the full story of how he left a small town making 10K months and now runs an 80K per month agency. He also opens up about taking big risks, moving into a much better neighborhood, doubling revenue in a year, and the role his wife played in believing bigger. This episode is packed with tactical strategies for ads, lead follow up, funnel structure, offer creation, and upselling. It also includes practical mindset shifts that help owners grow faster without burning out.Connect with Weston WillbankWebsite: WBNKMarketing.com Email: [email protected] Tell him you came from Ryan’s podcast for a special rate.Resources MentionedGo High Level (for funnels and follow up) $100M Offers and $100M Leads by Alex Hormozi Ryan’s coaching program for window cleaning and home service ownersWork With RyanDM “PODCAST” to @RyanTheWindowCleaner on Instagram to learn about one-on-one coaching and the group program helping over 40 owners scale their businesses.

Episode SummaryIn today’s episode, Ryan sits down with Josh Schiffman, a seasoned entrepreneur who helped build an eight-figure pest control company, led top-performing sales teams, and developed thousands of reps in the door-to-door world. Josh dives deep into the failures, formative moments, and surprising experiences that shaped him, starting all the way back to selling chocolate bunnies as a kid. Josh shares the turning points that pushed him toward leadership, the strategies behind creating route density, and the importance of serving customers beyond the basic transaction. He also breaks down what he would do today if he had to start a small service business from scratch. This conversation is full of tactical insights, psychology, storytelling, and real numbers that any home service founder can benefit from. If you want to learn how to grow a service business, train a sales team, build culture, or create customer experiences that multiply revenue, this episode is packed with practical value.Connect with Josh SchiffmanEmail: [email protected] Links and ResourcesReach Window Cleaning: Training, insights, and resources Subscribe for future episodes Leave a review to support the show

EPISODE SUMMARYIn this episode, I break down why I have decided to transition our window cleaning company from one man crews to two man crews. For years, the one man model made perfect financial sense. It maximized output, required fewer people, and helped us grow quickly. But with rapid scaling, increased ladder injuries in the industry, and the complexity of managing more trucks, the risk equation has changed. I walk through the three main reasons behind the shift: safety, scalability, and culture. I also explain how the new pay structure will work, what our capacity goals will be, and how this change positions us for a major 2026 growth year. Whether you run one man crews now or have been thinking about switching, this episode will give you a full look at the pros and cons of each model and the real numbers behind our decision.
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