On today's WBB show, we have two guests who seem to attack branding from opposite ends of the spectrum, so I'm excited to see just how different their perspectives are, by the end of the show.Carla A. Fleming is the CEO & Founder of Pivoting Strategies; a strategy firm that focuses on the impact of brand strategy on marketing. Carla has over 25 years in marketing and 20 of those years were spent at IBM.Our second guest is Lindsay "Lupe" Jordan. Lupe, as she is affectionately known, is the Founder of Tower 9; a full-service design house that expands the reach and image of their clients through creative direction.