John the Elder tells us that the world under the sway of the evil one is driven by pride, greed, and lust. (Think of how much advertising appeals to pride, greed, or lust.) This world (prophetically called Babylon) cannot be harnessed for good—even though religious ambition for political power imagines it can. The task of the church is not to reappropriate the engines of pride, greed, and lust, but to be something altogether different—the kingdom of Jesus Christ energized by faith, hope, and love.