You know that idea you can’t shake—the one that keeps showing up no matter how busy, practical, or “reasonable” you try to be? This episode is for you.

In this conversation, Betsy sits down with Kaytlin Schneider, founder and CEO of Aeston West Skincare & Beauty, for an honest, empowering look at what it really means to build something of your own. From navigating self-doubt and imposter syndrome to embracing the discomfort of being seen before you feel ready, Kaytlin shares what entrepreneurship actually looks like behind the scenes.

Together, they unpack the quiet pull toward something more—and why you don’t need every answer before you begin. Kaytlin opens up about her non-linear path from biological engineering to beauty, and how treating your skills like tools in a toolbox (not a fixed identity) can unlock entirely new possibilities.

In this episode, they explore:

• Why confidence comes after action, not before
• How to stop waiting for permission and start choosing yourself
• What the “messy middle” really is—and why it doesn’t mean you’re failing
• How to move through overwhelm, self-doubt, and freeze states with self-trust
• The surprising science behind skincare, inflammation, and building routines that actually work

If you’ve been feeling the pull to begin—but telling yourself you’re not ready yet—consider this your reminder: ready is built in motion.
And if you’ve ever asked yourself, “Could I really do this?”—this episode gently, boldly answers back: why wouldn’t you?

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

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Money doesn’t have to feel intimidating, shameful, or off-limits.

In this empowering episode of Write Your Own Story, Betsy sits down with Nancy Griffin, founder of Women Worth and Wellness, for a conversation every woman deserves to hear—but few of us were ever taught to have.

Together, they explore the powerful connection between self-worth, health, and financial confidence. From learning how to ask better questions and understand your assets and liabilities, to protecting yourself through insurance, planning for the “what ifs,” and stepping fully into your economic agency—this episode blends mindset shifts with practical, real-world guidance.

This isn’t about becoming a financial expert overnight. It’s about reclaiming your voice, honoring yourself as your greatest asset, and building a future that actually supports the life you want to live.

If you’ve ever felt uncomfortable talking about money, hesitant to ask for what you deserve, or unsure how to step into your financial power—this conversation will leave you feeling grounded, capable, and worthy.

Because your worth was never up for debate.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

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code: WRITEYOUROWNSTORY40

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What if the bravest thing you do isn’t “staying positive” … but staying honest?

In this episode, Betsy sits down with Cara Lockwood, romance author (38+ novels), USA Today bestseller, and the woman behind the brilliantly raw book There’s No Good Book for This. Cara shares what changed when a routine mammogram became a breast cancer diagnosis, and how she learned to hold fear and laughter in the same hand.

This is not a “look on the bright side” conversation. It’s real talk: the before-and-after moment of diagnosis, the strange loneliness of breaking the news to the people you love, and the quiet power of choosing what you can control when everything feels out of control.

You’ll hear why humor isn’t denial, it’s armor. Why asking for help is strength, not selfishness. And why your worth was never meant to be earned through caretaking, productivity, or perfection.

If you’re navigating illness, supporting someone who is, or just trying to live more intentionally (because life is fragile for all of us), this episode will meet you where you are… and remind you there’s more strength in you than you think.

In this episode, we talk about:

• “Two things can be true”: fear and faith, grief and laughter
• Dark humor as a way to reclaim power (and calm the nervous system)
• The identity shift: “before cancer” vs “after cancer”
• Learning to accept care when you’re used to being the caregiver
• What to say (and not say) when someone tells you they have cancer
• The pep talk Cara needed most: “You don’t want to, but you will… and you’ll be okay.”
• Cara’s mission to turn pain into purpose (including how her book gives back)

Support Cara + find the book:
Cara shares where to get There’s No Good Book for This and how she’s donating proceeds to breast cancer causes, plus additional ways she’s supporting women in treatment.

If this episode touched you, share it with a friend. One simple “I’m thinking of you” can be the lifeline someone needs.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

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code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

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Have you ever left a meeting thinking, What did I do wrong?
You weren’t unclear. You weren’t “too emotional.” You weren’t the problem.

In this episode, Betsy sits down with Kae Kronthaler-Williams—C-suite leader, B2B software marketing executive, and author of Not Made for You—for a real conversation about what so many women feel but struggle to name: the workplace is still running on systems designed without women in mind.

Together, they unpack the subtle patterns that chip away at credibility: being talked over mid-sentence, watching your idea get praised when someone else repeats it, and having your expertise second-guessed in real time. Kae shares the exact calm, strategic scripts she’s used to take back control in the room—without apologizing, over-explaining, or shrinking.

You’ll also learn:

• How to handle “You’re not ready” and demand clarity you can measure
• Why sponsorship (not mentorship) changes everything—and how to earn it
• How to build powerful internal and external networks without “working the room”
• The mindset shift that makes you unstoppable: you’re the CEO of your career

If you’ve been carrying the weight of “maybe it’s me,” this episode is your reminder: the struggle isn’t personal failure—it’s a signal for change. And you have more agency than you think.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

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https://ouraring.com/raf/216ee90575?utm_source=user&utm_medium=iac_raf&utm_type=alwayson-cvr&utm_campaign=2025RAF&utm_variant=2025_raf_july

HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

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FLODESK

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If you’re staring at January feeling behind — like everyone else has their planner, goals, and life together — this episode is for you.

In this solo season 3 kickoff, Betsy reflects on 2025 with zero fluff: what actually made her happier, what quietly drained her, and what she’s choosing to carry into 2026 with more intention. This isn’t a “new year, new you” pep talk. It’s a grounded reset for the woman who wants clarity without pressure.

This episode is an invitation to step out of hustle-mode and back into your own signal — especially if you’ve felt overwhelmed, overstimulated, or like you’ve been playing whack-a-mole in your business (and your brain).

Together, we explore:

• Why you’re not behind (and why January pressure is a lie)
• The real “wins” of 2025: the tiny moments that create true happiness
• What Betsy is leaving in 2025: resentment, self-doubt, and self-sabotage
• A simple question that changes everything: does this drain you or give you energy?
• How to set goals that move the needle without piling more onto your plate
• The shift from punishment to joy in health, movement, and habits
• Journaling prompts to cut through the noise and lead with intention
• Why showing up more authentically is the next level — personally and professionally

You don’t need a perfect plan. You need a life that feels like yours.

You are not behind. You are right on time — and you get to write what happens next.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

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HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

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FLODESK

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If you’ve ever thought, “I know I’m capable… so why do I still feel drained or disconnected from myself?” — this episode is for you.

In this grounding conversation, Betsy sits down with Molly Peralta and Michale Chatham from The Vessel Village to unpack why so many women feel “off.” Spoiler: you’re not broken — you’re overwhelmed by constant input that disconnects you from your own signal.

This episode is a wake-up call for the woman who’s tried more information, strategies, and “shoulds,” yet still feels something is missing.

Together, they explore:

• Why community isn’t the same as a true village
• Noise vs. signal — and how to hear your body again
• Why women stay stuck in “fixing” mode
• The habits and inputs that quietly drain you
• Seeing yourself as more than roles or labels
• Why real support isn’t validation — it’s a mirror
• How to stop copying others and design your own life

This episode is for the woman ready to stop searching outside herself and come home.

You are not broken. You don’t need fixing. You need a life built around your truth.

Connect with Michale & The Vessel
thevessel.life
michalechatham.com
YouTube: @michalechatham990
Instagram: @michalechatham · @theclinicalmystic · @truenorthcouples

Connect with Molly
Instagram: @molstie · @livingadjusted · @hapalabel
@thevesselvillage · @villagesessionspodcast

Free Resource
https://thevessel.myflodesk.com/wellresourcedguide

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

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HUNGRYROOT:
code: WRITEYOUROWNSTORY40

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FLODESK

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If you’ve ever wondered, “Why can’t I just get it together when I know I’m smart and capable?” this episode is for you, girl.

In this powerful and deeply validating conversation, Betsy sits down with Christal Wang, founder of Shimmer, to talk all things ADHD in women — late diagnosis, masking, executive function, and why nothing is actually “wrong” with you… your brain is just different, and that difference is wildly powerful.

Together, they unpack:

The real signs of ADHD in women (beyond the kid “bouncing off the walls” stereotype)

Why so many high-achieving women only realize they’re neurodivergent after motherhood or entrepreneurship

How to stop obsessing over your “weaknesses” and start building a life around your strengths

What ADHD medication actually does (think: glasses, not a magic wand)

Practical ways to design your environment, energy, and routines to work with your brain, not against it

The magic of community, coaching, and being around people who finally “get” you

This episode is dedicated to every woman who has ever felt “too much,” “too scattered,” or “not enough” — and is just starting to understand her ADHD. You are not broken. You are not behind. You are a one-of-one, and the world needs your brain exactly as it is.

Get ready to feel seen, understood, and seriously empowered to write a version of your story where your ADHD isn’t a liability… it’s your edge. 💫

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

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code: WRITEYOUROWNSTORY40

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FLODESK

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In this solo episode, Betsy pulls back the curtain and shares a deeply personal life update—equal parts honest, hilarious, and heart-expanding. Turning 44 and heading into the slow, cozy winter months has her reflecting on friendship, motherhood, dating, and the unexpected ways life evolves when you finally step into who you are.

She talks about:

• Hibernation season and why slowing down is sometimes the most productive thing you can do
• Female friendships and the surprising ease that comes when you finally initiate the plans you’ve been craving
• Dating again and reframing apps as simply “a room where everyone’s single”
• Parenting older kids and navigating challenges you’ve never personally lived through
• Traveling solo with four kids and why these trips are the most sacred part of her year
• Launching her next chapter: completing the Jay Shetty coaching certification and creating a Female Founders Monthly Webinar Series to give women more access, more clarity, and more community

This episode is warm, grounded, and packed with the kind of honesty that makes you feel less alone. If you’re craving connection, reflection, or just a reminder that life doesn’t need to look perfect to feel meaningful—this one’s for you.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

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HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

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FLODESK

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What if the nervousness you feel isn’t a warning sign… but your soul tapping you on the shoulder?

In this episode of Write Your Own Story, Betsy sits down with leadership coach and former corporate powerhouse Carrie Fabris for a grounded, electric conversation about going all in on yourself, without losing yourself in comparison, perfection, or arbitrary timelines.

Together they unpack:

-why fear gets loud right before your next breakthrough

-how “failure” is often just growth in disguise

-the trap of tying your worth to money, productivity, or other people’s expectations

-Carrie’s ROE framework (Return on Energy) to spot energy leaks and reclaim your power

-how CliftonStrengths can show you your true energy zone—and why burnout is often a strengths mismatch

-the art of boundaries, especially for high-capacity women and empaths

-and the messy, brave truth of healing: you don’t get to joy without walking through the fire.

If you’re a woman who wants it all but feels hesitant to claim it—this is your permission slip. Not to become someone else. But to become more of you. Unapologetically.

You’re not here to play small. You’re here to fly.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

GET 10% OFF YOUR OURA RING:

https://ouraring.com/raf/216ee90575?utm_source=user&utm_medium=iac_raf&utm_type=alwayson-cvr&utm_campaign=2025RAF&utm_variant=2025_raf_july

HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

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FLODESK

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This week, Betsy sits down with trauma therapist, writer, and former educator Sonnet Daymont for a powerful, tender conversation dedicated to every woman who has survived child abuse, narcissistic abuse, or toxic environments—and is now learning how to feel safe, seen, and whole again.

Sonnet shares how witnessing emotional pain in the classroom led her to work in the first U.S. safe house for child sex trafficking survivors, advocate for child protection reform, and ultimately write her book When Dangerous Feels Like Home. She and Betsy unpack:

• What childhood trauma really is—and why it’s not just the “big, obvious” events
• The simple definition of trauma that can completely shift how you see your own story
• Why our brains hide or minimize painful memories (and how that was actually your body trying to protect you)
• How shame silently reshapes the way you see yourself
• Why we repeat painful patterns in love and relationships—and how to recognize trauma reenactment
• The difference between CBT and EMDR, and how each can help you heal and reclaim your power
• The surprisingly short time most intense emotions actually last when you stop running from them
• The healing power of writing and storytelling—and how “getting it out of your body” can change everything

You’ll also hear practical, grounding prompts you can use today, like:

“When did the way I feel about myself start to shift?”
“This being the case, how shall I proceed?”

If you’ve ever wondered whether what you went through “counts” as trauma, or if you’re afraid that facing it will break you—this episode is a hand on your heart saying: you are not alone, you are not broken, and there is a way through.

Share this with a woman you love who’s walking her healing journey.

Support the show

Connect with Betsy:

Website: writeyourownstory.co

Email: betsy@writeyourownstory.co

Instagram: write_your_own_story_co Or betsyleo

Youtube:writeyourownstorypodcast

More:

SHOP MY AMAZON: https://www.amazon.com/shop/write_your_own_story_co

FEMALE FOUNDERS MASTERCLASS: https://writeyourownstory.co/ffa-courses

GET 10% OFF YOUR OURA RING:

https://ouraring.com/raf/216ee90575?utm_source=user&utm_medium=iac_raf&utm_type=alwayson-cvr&utm_campaign=2025RAF&utm_variant=2025_raf_july

HUNGRYROOT:
code: WRITEYOUROWNSTORY40

https://www.hungryroot.com/?promo=WRITEYOUROWNSTORY40&b=1197&utm_source=write-your-own-story&utm_medium=influencer&utm_campaign=in-house

DONATE TO CINCY's CHILDREN HOSPITAL:
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FLODESK

• Give your friends 50% off their first year of Flodesk and get $19 when they join!
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