The post 345 Building Your Author Brand Part 2 appeared first on Writing at the Red House.

Have you felt overwhelmed at the idea of building your brand? Today, Kathi is back with Joy Groblebe, the Content Marketing Director for Dayspring, to tackle this exact topic. Now that we know what a brand is and why we need one, it’s time to delve into the actual process of building your brand.

Listen in and learn:

• Why you can’t start with the looks.
• Where to find information about your consumer.
• How to show your brand to your readers.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

The post 344 Building Your Author Brand Part 1 appeared first on Writing at the Red House.

Have you ever struggled to build your author brand? If so, this is the episode for you. Today, Kathi is talking with Joy Groblebe, who is the Content Marketing Director for Dayspring. Beyond simply defining a brand, Joy shares some of her insight into how we, as authors, can begin to conceptualize our own unique brand.

Listen in and learn:

• The importance of knowing your primary audience.
• Why a pre-published author needs a brand.
• How to involve Jesus in your brand.

Sign up here to be notified when Part 2 of this series is released next week. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Do you know the importance of being real in your writing? In this episode Kathi and Debbie Alsdorf discuss ways to be authentic with your audience. Kathi and Debbie get real and vulnerable as they share their wisdom and hearts. 

Here a three keys to being real and authentic:

• Be real about real things.
• Honor those in your story.
• Don’t fall into the perfection trap.

Listen in to hear more keys that will enrich you as a writer and inspire you to be you in your writings.

 Sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

The post 342 How to Turn Your Personal Story into a Published Book Part 2 appeared first on Writing at the Red House.

Now that we know the big picture of turning a personal story into a published book, it’s time to focus on the smaller details. Kathi is back with literary agent Kathleen Kerr to continue their discussion by exploring structure, themes, and titles.

Listen in and learn the importance of:

• Using the message mapping strategy.
• Knowing when not to write about a topic.
• Choosing a title and subtitle.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

The post 341 How to Turn Your Personal Story into a Published Book Part 1 appeared first on Writing at the Red House.

Do you have a personal story that you want to turn into a book? Today, Kathi and literary agent Kathleen Kerr are exploring this question. Some stories are hard to share, and it’s important to know how and when to share them. 

Listen in and learn the importance of:

• Incorporating your story into nonfiction books.
• Waiting until the story is finished.
• Understanding what your reader needs.

Sign up here to be notified when Part 2 of this series is released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

The post 340 Writing a Book While Living the Book with Crystal Paine appeared first on Writing at the Red House.