In this enlightening episode of Writing at the Red House, Kathi Lipp sits down with PR veterans Karen Campbell and Judy McDonough to explore the intricacies of book marketing and publicity. Karen and Judy bring decades of experience from the publishing industry, sharing invaluable tips and strategies to get your book noticed. 

Listeners will walk away with a clear understanding of the difference between marketing and PR, why both are critical for a book's success, and how to tailor pitches to fit various media outlets. Through engaging anecdotes and professional insights, Karen and Judy highlight the importance of earned media, the benefits of personalized pitches, and the necessity of media coaching. 

Tune in to learn the secret sauce to making your book stand out, and join us for the next episode where we dig even deeper into the world of book promotion. Trust us, your writing career will thank you! 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

In this episode of Writing at the Red House, Kathi and Roger Lipp discuss the practical use of AI in content creation, specifically for Christian writers and content creators. They explore: 

• How to use AI to transform long-form content into engaging social media posts
• The ethical considerations of using AI in content creation
• Practical tips for using Claude AI to streamline your workflow
• Balancing creativity with efficiency in your writing process   

Kathi shares her personal experience using AI to create Instagram reel scripts, demonstrating how this tool can help writers overcome creative burnout and produce consistent content. The hosts emphasize the importance of using AI as a tool to enhance, not replace, human creativity. 

Listeners will learn: 

• Step-by-step instructions for using AI to create social media scripts
• How to craft effective prompts for AI-assisted content creation
• Tips for maintaining your unique voice while leveraging AI technology 

Whether you're looking to save time, overcome writer's block, or expand your social media presence, this episode offers valuable insights for writers at all levels. 

In this episode of the Writing at the Red House podcast, Kathi Lipp and her co-host Roger Lipp tackle the universal challenge of writer's block, offering hope and practical solutions for Christian authors feeling stuck in their creative journey. 

  

Tune in to discover: 

- Why writer's block is a normal and even necessary part of the creative process 

- Strategies for scheduling writing time and embracing moments of blockage 

- How to use burn down charts to track progress and stay motivated 

- The power of changing your environment to spark new ideas 

- Innovative ways to use AI tools like Claude for brainstorming without compromising your unique voice 

- The importance of engaging in non-writing creative activities to stimulate inspiration 

- Tips for establishing a sustainable writing routine that aligns with your faith and daily responsibilities 

  

Whether you're a seasoned author or just starting your writing journey, this episode provides valuable insights to help you overcome obstacles and pursue your God-given calling with renewed energy and purpose. 

In this special micro-episode of the Writing at the Red House podcast, Kathi Lipp invites Amy Betters Midtvedt, the author of You'll Make It and They Will Too, to share her journey of balancing writing with the demands of a full household. Amidst the chaos of a flooded downstairs and raising five children, Amy has managed to complete her first book—a feat that inspires and encourages many aspiring writers. 

You'll find out how Amy finds time to write in the "cricks and cracks" of life, the importance of community support, and why you shouldn't be afraid to ask for help. Amy's resilience, practical advice, and faith-driven approach provide invaluable insights for anyone juggling multiple responsibilities but still nurturing the dream of writing a book. 

Tune in to discover: 

• How to write a book even with a full-time job and family responsibilities 

• The importance of community and asking for help 

• Writing tips that fit into the busiest of schedules 

• How real-life struggles can become material and motivation for your writing 

Links and Resources Mentioned in the Episode: 

• Amy Betters Midtvedt's book, You'll Make It and They Will Too [Link] 

Join us for this empowering episode and learn how you too can make time to pursue your writing dreams amidst life's unpredictable demands. 

Join Kathi and Roger Lipp in this enlightening episode of the Writing at the Red House podcast as they explore how your unique job experiences can be turned into compelling content. Drawing from a recent family party, Kathi shares a fascinating question that uncovers intriguing insights—insights that you can leverage in your writing and speaking endeavors. 

In this episode, you’ll discover: 

• The Ultimate Party Question: Learn how a simple party question can help you generate unique writing topics. 

• What Would You Tell Your Past Self? Utilize this reflective exercise to discover valuable content ideas. 

• How to Share Boldly: Tips on confidently sharing your knowledge without waiting for external approval. 

This episode is packed with actionable advice and encouragement that will help you refine your content game and connect deeply with your audience. Tune in now and start crafting your unique story! 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

In this episode of the Writing at the Red House podcast, host Kathi Lipp sits down with author Ginny Yttrup to discuss the challenges and triumphs of the writing life. They explore:  

• The importance of finding a supportive writing community 

• Strategies for balancing writing with family responsibilities and unexpected life events 

• The power of accountability in maintaining writing productivity 

• Practical tips for establishing writing rituals and rewards 

• Self-care practices for writers during difficult times 

• The benefits of attending writing conferences and connecting with other authors 

Ginny shares her experiences of overcoming isolation on her writing journey and finding her tribe at a writing retreat. She emphasizes the transformative power of accountability and community in nurturing a successful writing career. Kathi and Ginny also discuss practical strategies for staying on track with writing goals, including:  

• Front-loading the week with writing tasks  

• Using tools like Scrivener for tracking progress  

• Establishing writing rituals to signal the brain it’s time to work  

• Incorporating self-care practices like healthy eating and regular exercise  

Whether you’re a seasoned author or just starting your writing journey, this episode offers valuable insights and encouragement for navigating the ups and downs of the writing life. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

  Kathi’s Favorite Things:

The Collective Susy Flory Tonya Kubo Kathleen Kerr

Links and Resources:

Writing at the Red House Collective  

• West Coast Christian writers 

Ginny Yttrup

Susy Flory

In this episode of the Writing at the Red House podcast, Kathi Lipp talks with Ginny Yttrup, award-winning author and director of the West Coast Christian Writers Conference, about creating a writing plan that withstands life’s challenges. 

Listeners will discover: 

• How to maintain writing productivity during both positive and negative life changes 

• Strategies for identifying personal strengths and weaknesses 

• The importance of community and accountability to a writer’s journey 

• Tips for adapting planning methods to individual needs 

• How to value your writing pursuits, even without a contract or deadline 

Ginny shares her personal experiences, including how she completed a manuscript during a year of recovery from major surgery, emphasizing the power of supportive relationships and perseverance. 

Whether you’re a seasoned author or just starting your writing journey, this episode offers valuable insights on balancing your creative pursuits with life’s demands. 

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free. 

  Kathi’s Favorite Things:

The Collective Susy Flory Tonya Kubo Kathleen Kerr

Links and Resources:

Writing at the Red House Collective  

West Coast Christian writers 

Ginny Yttrup

Susy Flory

Are you anxious about marketing your book? If so, Kathi and Michele are back to ease your worries. In Part 2 of their series about how to bake marketing into your book, they walk listeners through the last four steps in the process. 

Listen in and learn:

• How language can help you serve your audience.
• The importance of ordinary and extraordinary stories.
• What to compile in your launch kit for easy marketing.

Click here to listen to Part 1 of this series, and sign up here to be notified when new episodes are released.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Does the idea of marketing your book overwhelm or scare you? If so, this episode from the Path to Published conference is perfect for you. Today, Kathi is talking with Michele Cushatt about the first two steps of baking marketing into your book. This not only makes marketing so much easier but also will help save you so much time down the line.​

Listen in and learn:

• Why you have to market your book.
• The three phases of book writing.
• How to start baking marketing into your book.

Marketing your book might feel overwhelming, but it doesn’t have to be. Come back next week to learn the rest of the steps for how to finish baking marketing into your book.

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Kathi’s Favorite Things:

The Collective Susy Flory Tonya Kubo Kathleen Kerr

Links and Resources: Michele Cushatt Undone I Am Relentless Cheri Gregory

Do you have a desire to launch a course, program, or workshop? If so, this is the episode for you. Today, Kathi is back with Cheri Gregory, who is an author, speaker, course creator, and podcaster, to finish up this series with Part 3 about how to create that course, program, or workshop you believe you’re called to write.

Listen in and learn how to:

• Embed evaluation in the program.
• Not rely on announcements but invite people personally.
• Be open to feedback.

Sign up here to be notified when new episodes are released.

Michele Cushatt’s newest book, A Faith That Will Not Fail, is available now. Click the link and buy your own copy today!

Inside Scoop: Sign up for the Writing Tips Newsletter at Writing at the Red House to get Kathi’s 7 Day Platform Plan for free.

Kathi’s Favorite Things:

Roger’s Avatar Sheet (in)courage

Links and Resources: Cheri Gregory Write Beside You Michele Cushatt: A Faith That Will Not Fail You Don’t Have to Try So Hard: Ditch Expectations and Live Your Own Best Life Parks and Recollection