Every writer has imagined it: the book deal comes through, and suddenly a publishing house swoops in with a marketing team, a book tour, and a private jet waiting on the tarmac. (Okay, maybe not the jet.) But when the launch date arrives and the phone doesn't ring, a lot of authors are left wondering what went wrong.In this episode of Writing at the Red House, Kathi Lipp tackles one of the hardest — and most freeing — truths in publishing: your publisher is not your marketing department. Kathi talks with author and publisher Susy Flory, who now sits on both sides of the table, about what a publisher actually does, what belongs to the author, and why understanding the difference is the key to a launch that doesn't leave you crushed.Why This Conversation Matters for WritersIf you've ever felt abandoned after your launch week, confused about why your book isn't on a featured table at the bookstore, or overwhelmed by the idea that marketing is now your job on top of everything else in your life — this episode is for you. Kathi and Susy talk honestly about disappointment, unrealistic expectations, and the very real ways authors can connect with readers without a five-figure marketing budget.In This Episode, Listeners Will Learn:<ul><li>The actual job description of a publisher — produce the book, make it available, distribute it — and where that job ends</li><li>The difference between publicity (free, pitched, story-driven) and marketing (paid, transactional) — and why confusing the two sets writers up for disappointment</li><li>Why publishers and agents are so focused on the size of your audience, and what that means for writers building a platform from scratch</li><li>What "author-owned marketing" looks like in real life, and how to start it long before your book releases</li><li>Why public speaking and teaching may still be the most effective connection tool an introverted writer has</li><li>How to identify your unique advantages — the readers you can reach that your publisher never could</li><li>What can go wrong even with a great publisher, and how to hold your expectations with open hands</li><li>The question to ask before pitching yourself to another creator's audience (hint: it's not "here's what I want to talk about")</li><li>Why setting aside your own marketing money matters — and what to ask your publisher before you sign the contract</li></ul>The Heart of ItAs Kathi puts it, this isn't about being cynical — it's about being protected. There's a world of difference between being perpetually disappointed and being genuinely empowered. Your publisher loves your book. They chose it. But they don't know your people. You do.Susy reminds listeners that readers don't buy books from HarperCollins. They buy from you — the writer they know, trust, and want to hear from. And that relationship isn't a burden to dread. It's the whole point.Listen to this episode for a clear-eyed, encouraging look at what's actually yours to carry as an author — and how to carry it well.

Every writer has imagined it: the book deal comes through, and suddenly a publishing house swoops in with a marketing team, a book tour, and a private jet waiting on the tarmac. (Okay, maybe not the jet.) But when the launch date arrives and the phone doesn't ring, a lot of authors are left wondering what went wrong. In this episode of Writing at the Red House, Kathi Lipp tackles one of the hardest — and most freeing — truths in publishing: your publisher is not your marketing department. Kathi talks with author and publisher Susy Flory, who now sits on both sides of the table, about what a publisher actually does, what belongs to the author, and why understanding the difference is the key to a launch that doesn't leave you crushed. Why This Conversation Matters for Writers If you've ever felt abandoned after your launch week, confused about why your book isn't on a featured table at the bookstore, or overwhelmed by the idea that marketing is now your job on top of everything else in your life — this episode is for you. Kathi and Susy talk honestly about disappointment, unrealistic expectations, and the very real ways authors can connect with readers without a five-figure marketing budget. In This Episode, Listeners Will Learn:The actual job description of a publisher — produce the book, make it available, distribute it — and where that job endsThe difference between publicity (free, pitched, story-driven) and marketing (paid, transactional) — and why confusing the two sets writers up for disappointmentWhy publishers and agents are so focused on the size of your audience, and what that means for writers building a platform from scratchWhat "author-owned marketing" looks like in real life, and how to start it long before your book releasesWhy public speaking and teaching may still be the most effective connection tool an introverted writer hasHow to identify your unique advantages — the readers you can reach that your publisher never couldWhat can go wrong even with a great publisher, and how to hold your expectations with open handsThe question to ask before pitching yourself to another creator's audience (hint: it's not "here's what I want to talk about")Why setting aside your own marketing money matters — and what to ask your publisher before you sign the contractThe Heart of It As Kathi puts it, this isn't about being cynical — it's about being protected. There's a world of difference between being perpetually disappointed and being genuinely empowered. Your publisher loves your book. They chose it. But they don't know your people. You do. Susy reminds listeners that readers don't buy books from HarperCollins. They buy from you — the writer they know, trust, and want to hear from. And that relationship isn't a burden to dread. It's the whole point. Listen to this episode for a clear-eyed, encouraging look at what's actually yours to carry as an author — and how to carry it well.

Author-Owned Marketing: What Your Publisher Will Never Do for Your Book (And What You Must)

SPEAKING, How Not to Drive an Event Planner Crazy

The post <a rel="nofollow" href="http://www.communicatoracademy.com/2016/11/07/podcast-episode-09-to-wait-or-to-write/">Podcast Episode #09: To Wait or to Write</a> appeared first on <a rel="nofollow" href="http://www.communicatoracademy.com">Communicator Academy</a>.

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Podcast Episode #09: To Wait or to Write

In this insightful episode, Kathi Lipp and Michele Cushatt uncover the fine line between sharing one's story out of authenticity and desperation.  They provide biblical insight and perspective on how best discern when to tell your story, whether in writing or as a speaker.

In this insightful episode, Kathi Lipp and Michele Cushatt uncover the fine line between sharing one's story out of authenticity and desperation. They provide biblical insight and perspective on how best discern when to tell your story, whether in writing or as a speaker.

In this insightful episode, Kathi Lipp and Michele Cushatt uncover the fine line between sharing one's story out of authenticity and desperation. &nbsp;They provide biblical insight and perspective on how best discern when to tell your story, whether in writing or as a speaker.

Write or Wait - Episode 109

The post <a rel="nofollow" href="http://www.communicatoracademy.com/2016/10/31/podcast-episode-08-the-art-of-writing-memoir/">Podcast Episode #08- The Art of Writing Memoir</a> appeared first on <a rel="nofollow" href="http://www.communicatoracademy.com">Communicator Academy</a>.

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Podcast Episode #08- The Art of Writing Memoir

The post <a rel="nofollow" href="http://www.communicatoracademy.com/2016/10/24/episode-07-marketing-self-promotion-vs-developing-a-passion-fueled-platform/">Episode #07: Marketing Self Promotion vs. Developing a Passion-fueled Platform</a> appeared first on <a rel="nofollow" href="http://www.communicatoracademy.com">Communicator Academy</a>.

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Episode #07: Marketing Self Promotion vs. Developing a Passion-fueled Platform

Episode 107 - Passion Fueled Platform

Michelle and Kathi interview Susy Flory as she uncovers some of the secrets of writing memoir.

Michelle and Kathi interview Susy Flory as she uncovers some of the secrets of writing memoir.

Writing Memoir

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Episode #06: Dressing for the Platform

Kim Nowlin dives into the world of fashion and communicates the importance of celebrating who you are whilst honoring your audience at the same time.  She provides practical insight to the types of fashion styles and how best to choose items for your speaking wardrobe.

Kim Nowlin dives into the world of fashion and communicates the importance of celebrating who you are whilst honoring your audience at the same time. She provides practical insight to the types of fashion styles and how best to choose items for your speaking wardrobe.

Kim Nowlin dives into the world of fashion and communicates the importance of celebrating who you are whilst honoring your audience at the same time. &nbsp;She provides practical insight to the types of fashion styles and how best to choose items for your speaking wardrobe.

Non-Verbal Communication: Dressing for the Stage

The post <a rel="nofollow" href="http://www.communicatoracademy.com/2016/10/10/episode-05-learning-to-lead-yourself/">Episode #05: Learning to Lead Yourself</a> appeared first on <a rel="nofollow" href="http://www.communicatoracademy.com">Communicator Academy</a>.

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Episode #05: Learning to Lead Yourself

Welcome to The Writing at the Red House Podcast where we gather at the table to break bread and tell tales with some of our favorite writers and speakers. Our heart is to equip and encourage men and women to be the communicators God has created them to be.

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