Feeling stuck or scattered in your business? You’re not alone.In this honest conversation, I’m unpacking how integrity—your word to yourself—affects everything from client trust to cash flow. We’ll break down the practical side of integrity, how it impacts decision-making, and why getting back into alignment could be your most powerful move yet.This episode is for midlife women juggling businesses, caregiving, menopause, and more—because your goals deserve to be more than item #20 on the list.

👇 Ready to build a business that actually works for you?Join my free workshop: https://www.brendarigney.com/your-list-building-blueprint🔔 Subscribe for more weekly episodes on aligned business growth, email marketing, and building an evergreen offer suite.

In this episode of the X Podcast, I sit down with Ruth Tsui, a Learning Experience Design Consultant who helps experts turn their knowledge into 5-star group programs that actually work.

We dive into why so many online programs fall flat, how to build deeper client connections, and why "less is more" when it comes to content. If you're creating or scaling a group offer, you need this.

⏱️ Timestamps:00:11 – Meet Ruth Tsui & her mission01:51 – What makes a group program effective07:30 – The “Trust Gap” in online learning10:52 – Why content overload turns people off14:57 – Value-based pricing vs. overstacking18:10 – Do courses still matter in 2025?23:10 – Action learning that gets real results

🔗 Connect with Ruth:
🌐 www.ruthtsui.com
💼 LinkedIn
📧 [email protected]

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✨ Want support building a business that works for you?
Join the Aligned AF Community: https://www.skool.com/aligned-af-community
Follow me on Instagram: https://www.instagram.com/itsbrendarigney

Tired of staying in a job that drains you? In this episode, I chat with Brittany Cates, founder of Shift Your Day Job, about leaving behind a career in education and finding freedom in a whole new field.

We talk mindset, transitions, and how to stop waiting for permission to make a change.

⏱ TIMESTAMPS:00:48 – Brittany’s backstory: teacher to designer02:57 – Why she left education (twice!)05:40 – Navigating fear + self-doubt in transitions10:48 – Do you really need another degree?14:40 – Entrepreneurship as an option18:11 – What a growth mindset actually looks like22:33 – The best + worst advice she received

Founder of Shift Your Day Job🎁 Free Career Transition Blueprint → https://www.shiftyourdayjob.com/career-blueprint📱 Instagram: @shiftyourdayjob🔗 LinkedIn: Brittany Cates

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✨ JOIN ME
I’m Brenda Rigney—business coach + founder of the Aligned AF Community
👯‍♀️ Join the community → https://www.skool.com/aligned-af-community/about
📸 Follow me on IG → https://www.instagram.com/itsbrendarigney

Midlife women entrepreneurs, this one’s for you.

In today’s episode, I’m sharing 5 quietly powerful shifts that can change the way you run your business—without sacrificing your peace, your body, or your life.

If you’ve ever felt like success still has to come through struggle… let’s rewrite that story.

We’ll talk about:

• What to stop doing (like reinventing your content every time you post)

• What to focus on (your signature offer!)

If you're building an email list and feeling like it’s going nowhere — this episode is for you.I’m sharing the 5 silent killers that secretly derail your growth, engagement, and conversions... even when you’re “doing everything right.”PLUS: simple fixes you can apply this week to build momentum without burning out.Let’s break the silence and get your list working for you again.

📲 Come hang out on Instagram for real-time tips and biz behind-the-scenes:👉 https://www.instagram.com/itsbrendarigney🎯 Ready to grow your list, nurture it, and convert more aligned sales?Join the List Building Blueprint Workshop now →https://www.brendarigney.com/your-list-building-blueprint💬 Tell me in the comments:Which silent killer are YOU fixing this week?

If you have ever thought about launching a membership — or you are already running one and figuring it all out — this episode is for you.I am pulling back the curtain on what my first year of membership leadership taught me:- What I got right- Where I stumbled- What I would absolutely do differently if I were starting all over againYou will learn:- Why clear messaging matters more than how much content you create- Why membership growth is a marathon, not a sprint- How community, not just content, builds real retention- Why you must design for your future self, not just the excitement of launching- How leading a membership changes you as a business owner and mentorTimestamps:00:00 - Introduction: Who I Am and Why This Episode02:18 - Lesson 1: Clear Messaging Matters More Than Content06:40 - Lesson 2: Membership Growth is a Marathon, Not a Sprint11:00 - Lesson 3: Community Over Content14:20 - Lesson 4: Design for Your Future Self18:10 - Lesson 5: Memberships Grow You, Not Just Your Business22:10 - What I Would Do Differently If I Started Over24:50 - Final Reflections and Invitation to Join the Aligned AF CommunityIf you are ready to build a sustainable, freedom-driven business with community at the heart, come join us inside the Aligned AF Community!We help midlife women entrepreneurs grow their email list, build recurring revenue, and create offers that fit your life — not the other way around.Learn more and join here: https://www.skool.com/aligned-af-community/about

If your “book a call” link isn’t converting, it’s time for a new approach. In this episode, I share 4 relationship-based marketing strategies that actually work—no paid ads, no cold outreach.This is for midlife women business owners and aspiring entrepreneurs who are ready to grow their audience with more ease, alignment, and genuine connection.Timestamps: 00:00 – Why relationship marketing matters now02:34 – Strategy #1: Bundles that boost visibility07:10 – Strategy #2: Hosting or joining summits12:40 – Strategy #3: Freebie swaps done right16:22 – Strategy #4: Podcast guesting that builds trust20:50 – Your one action step this week🎯 Want my support building a list full of aligned, ready-to-buy leads? Join my List Building Blueprint Workshop—designed for midlife women who want clarity, confidence, and connection in their marketing.👉 https://www.brendarigney.com/your-list-building-blueprint

In this empowering episode, bold leadership coach Lindsay White shares transformative insights for female founders ready to scale their businesses without sacrificing their well-being.

Discover how leading yourself first, aligning with your core values, and setting clear boundaries can create a thriving team and a fulfilling work-life blend.

Lindsay's no-nonsense approach and 15+ years in strategic talent management offer actionable strategies to build a culture that inspires and a people strategy that delivers results.

Don't miss this opportunity to elevate your leadership and transform your business from the inside out.

You can find Lindsay here:

Linkedin: https://www.linkedin.com/in/lindsay-white-high-voltage/

High Voltage Leadership: https://www.highvoltageleadership.ca/

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💌 Join the Aligned AF Community to begin collaborating with other women business owners and aspiring entrepreneurs, and build your list. → https://www.skool.com/aligned-af-community

Or grab your seat in my list-building workshop → https://www.brendarigney.com/your-list-building-blueprint

Feeling drained by social media and still not making consistent sales? You might be making these 5 visibility mistakes—and they’re costing you more than just your time.In this episode, I’m sharing the biggest mistakes coaches, creatives, and midlife women entrepreneurs make with visibility, and how to fix them for good. These shifts will help you grow your list, boost conversions, and create a business that feels aligned—not exhausting.⏱️ Timestamps00:00 – Intro02:12 – Mistake #1: Social media burnout08:45 – Mistake #2: Skipping collaborations14:22 – Mistake #3: Ignoring your email list20:31 – Mistake #4: Not selling your offers26:05 – Mistake #5: Doing it alone32:10 – Your next step✨ Want aligned visibility that actually converts?💌 Join the Aligned AF Community to begin collaborating with other women business owners and aspiring entrepreneurs, and build your list. → https://www.skool.com/aligned-af-communityOr grab your seat in my list-building workshop → https://www.brendarigney.com/your-list-building-blueprint👇 COMMENT: Which mistake are you shifting out of?

Are you building a business that supports your life—or one that secretly burns you out?As women, we’re often told to “do it all.” But what if the key to sustainable success isn’t doing more—it’s doing the right things?In my latest video, I walk through how using the right coaching approach—and building aligned, stage-specific offers—can be the difference between a scattered business and one that actually scales.🎯 We’re talking: ✔️ Coaching vs. advising: what to use and when✔️ How one signature offer can simplify everything✔️ The trap of overly complex funnels and mismatched mastermindsReady to create a business that grows without the overwhelm?🎥 Watch this complimentary video: https://youtu.be/ZkcattQ8Rwc?si=SZwKlpncwlZ14Ptn📅 And join me on April 14 for the List Building Blueprint Workshop—it's totally free and the perfect next step: https://www.brendarigney.com/your-list-building-blueprint👉 What’s one part of your business that feels heavier than it should be right now? Drop it in the comments or DM me—I’d love to help.