Many coaches overcomplicate their work—whether it’s their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this week’s replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionable strategies that will help you cut through the noise and deliver a message that sticks.

Here’s what you’ll learn:

1. How to simplify your messaging into a clear and powerful tagline so you own a problem and become the go-to solution.

2. 3 mental shifts Donald made that propelled him to become one of the most respected leaders in the expert business.

3. 3 practical hacks to get out of a tight spot, whether it’s cash flow issues or other business challenges.

And much more! Don’t miss this episode!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode247

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https://www.instagram.com/colinboyd/

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As coaches,  the way we approach our business & personal growth has a profound impact on the direction we take. Because of that I thought it was necessary and important to dedicate an entire episode on reflection and goal-setting to prepare for an incredible 2025. From choosing your word of the year to acknowledging both wins and challenges from the past year, we explore how to harness momentum and leverage for growth. You'll learn how to reflect on your successes, tackle fears holding you back, and answer questions that will set you up for success in 2025. Tune in!

Here’s a sneak peak of a few questions:

1. If you were to make 2025 the best year you ever had, what would need to happen for that to occur?

2. What’s the one project you know you need to do but haven’t yet because of fear?

3. What parts of you must come out even more in the next 12 months to allow yourself to be the fully expressed version of yourself?

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode246

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As promised, here is part 2 of the big business lessons we learned after reflecting back on 2024. While part 1 covered the first 3 lessons, part 2 dives deep into the final 6 lessons we learned. We cover topics that are responsible for up to 50% of our business to how to make sure your business and you are growing WITH your partner/spouse so that there are no unnecessary conflicts that might hinder your and your business’ growth. Make sure you tune into this one as we jump immediately into Lesson 4.

Pre-order Sarah’s new book “Turn Down The Noise” with special limited bonuses:

https://sarahboyd.co/turn-down-the-noise

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode245

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https://www.instagram.com/colinboyd/

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As a coach and expert, there’s going to be a ton of “lessons learned” along the way. The sooner you can recognize them the better. But oftentimes there are bigger picture lessons that require a bigger lens to really understand them. That’s why at the end of each year, my business partner (who happens to be my wife) and I always take time to reflect on the past year. We look back at what worked and what didn’t work. As well as the lessons learned. That’s what I want to share with you today during part 1 or this 2 part series - Business lessons from this past year. Sarah & I go over the first 3 lessons during this episode. Don’t miss this!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode244

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Have you ever noticed that during some seasons in your business everything seems to happen easily with little resistance. You easily scale your business to the next level and you're attracting the right person or the right thing exactly when you need it? And then other times it feels so challenging that you want to quit? This my friends is the difference between having momentum and not having it. In order to get momentum, you need to first have a momentum mindset. I’ve laid out 3 simple but powerful strategies during this episode that will help you cultivate momentum with ease. Tune in!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode243

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As coaches we are always looking at ways to enhance the customer experience. One of the easiest ways to do this is by adding a physical product into the mix. This could be one that they asked for by adding it to their cart via an order bump or it can be one that comes to them completely unexpectedly. Both versions work extremely well at enhancing their experience. In an effort to really help you with the implementation of this, I brought “Product Boss” Jacqueline Snyder on to the podcast to give you a bunch of examples and ways to bring them to life for you business & your customers. Tune in!

Jacqueline’s podcast: theproductboss.com/podcast

Jacqueline’s instagram: @theproductboss

Jacqueline’s course: ayearofcontent.com 

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode242

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A down market is one of the scariest things for most coaches. But have you ever noticed that there are some coaches that seem to never skip a beat while others struggle or disappear completely? That’s because some coaches have some safeguards in place that allow them to never really have to worry about down turns. They may have their own strategies, but I can share with you the 3 big ones that have allowed our top line revenue to continually climb while others hit the panic button. Make sure you tune into this episode where I share 3 big strategies with you.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode241

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If you’ve been to any number of live events, you’ve certainly sat through your fair share of ‘blah’ presentations and phenomenal ones. I can almost guarantee that the ones that didn’t pique your interest or capture your attention were by speakers that had little to no stage presence. For coaches, stage presence is crucial. It doesn’t matter if you're presenting on a virtual stage or a live stage. Both require stage presence in order to get the most out of your presentation. The question then lies in how does one exude this stage presence? I share all of that during this episode of The Expert Edge. Make sure you tune in!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode240

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Every coach knows they need leads and sales. That is obvious. What’s not obvious and agreed upon for the most part is where to go about getting those leads and sales. For my money (literally) nothing compares to Facebook paid ads. Organic is nice, but too slow for my liking. I like to know that results and sales are going to pore in almost the second I start a new ad. So how do we crush it with Facebook ads while others are saying it’s “dead”. Tune in to this episode where I discuss everything Facebook Ads with Ads expert Tara Zirker!

Follow Tara here: @tarazirker

Successful ads accelerator program: http://colinboyd.co/tara

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode239

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Everybody has their own definition of success. Some may be monetary, while others may be physical, spiritual, emotional, relational, etc… And your definition may change as time goes on. It’s a fluid definition. What’s important is that you know which metric determines your success for that particular season you are in. During this episode I share with you exactly how to make sure that you're acting congruently with your success metric for that particular season. This goes a long way towards creating ease and happiness in life & business. Make sure you tune in!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you.

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode238

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

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