Want to sell more from stage before you even start speaking?

In this episode of the Expert Edge, I break down the invisible (but powerful) element behind high-converting presentations: stage presence.

Whether you’re speaking live or virtually, your ability to hold attention and build trust starts before your first slide. It’s not just about having a polished deck or a strong pitch, it's about the energy, confidence, and clarity you bring into the room.

Here’s what we cover:

• How to use The Emotional Calibration Technique to go from squirrel brain to fully present in under 60 seconds

• Why intentional silence is one of your most persuasive tools

• How body language, tone, and pacing instantly shift audience trust

If you’ve ever watched someone totally captivate a room and wondered, “How do they do that?”  This episode unpacks the how, the why, and the actionable tools to help you do the same.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode282

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

When the market feels shaky, most coaches and course creators do one of two things:

Panic. Or pause everything.

But neither one actually helps you grow.

In this episode of the Expert Edge, Colin breaks down three practical, battle-tested strategies that will help you stay clear, confident, and profitable—even when the economy’s wobbly and your launch starts looking like a ghost town.

You’ll learn:

• Why your beliefs about the market might be costing you more than the market itself.

• How to elevate your audience and attract higher-level clients (even now).

• The real reason your offer isn’t converting—and how to make it actually irresistible.

This episode isn’t about fear tactics or false hype. It’s about leading yourself (and your business) wisely, especially when things feel uncertain.

If you’ve been feeling stuck, spinning, or low-key stressed—this episode will give you the reset you didn’t know you needed.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode281

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

If you’ve ever opened your bank account on a Monday and felt that “uh-oh” tingle in your spine, you’re not alone.

In this episode of the Expert Edge, I’m breaking down 3 real strategies I’ve used (personally and with clients) to generate fast cash in just a few days. These are not fluffy mindset tips. They’re revenue-producing plays for when you need results now.

You’ll learn:

• How to switch out of “busywork mode” and into sales mode

• The easiest group to sell to (and how to do it ethically and quickly)

• Why scrappy > shiny when you need revenue this week

Whether you’re in a dry season or just want to flex your income muscle, this episode will help you close the gap between “I need sales” and “I just made $3K.”

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode280

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they’ll start converting more clients.

But here’s the truth: it’s not just about tactics. It’s about the transfer of belief.

In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don’t even know they’re doing it wrong.

You’ll learn:

• Why belief is more powerful than persuasion—and how to transfer it.

• How to show up with authority without being salesy or pushy.

• The subtle shifts that get potential clients saying “yes” before you even make the offer.

Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode279

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

You don’t need more funnels, more content, or another “10K in 10 Days” webinar.

You need to stop thinking thoughts that sound smart… but are quietly sabotaging your business.

In this episode of the Expert Edge, I’m breaking down the 5 most common toxic thoughts I’ve seen in the coaching and course creator world. These are the sneaky ones. The ones that hide under the mask of “responsibility” and “logic”... but slowly chip away at your momentum, your confidence, and your income.

Here’s the thing:

If you don’t learn how to spot them, you’ll keep spinning in circles—wondering why your “proven” strategies aren’t working anymore.

But once you become aware of them, everything changes.

I’ll walk you through:

• Why one “harmless” belief might be costing you hundreds of clients

• The difference between smart growth and disguised self-sabotage

• The mindset shift that separates stuck coaches from the 7-figure ones

This one’s practical, honest, and might sting a little in the best way.

Listen in now—and free yourself from the thoughts that have been holding you back (without you even realizing it).

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode278

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

If strategy was the whole answer, we’d all be millionaires by now. But if you’ve ever had a “successful” launch and still felt anxious…

 ...or watched your Stripe account grow while your confidence still lacked…

There’s something deeper going on.

In this episode of the Expert Edge, I’m pulling back the curtain on a conversation we all need to have—but most people avoid: your nervous system.

Because here’s the truth: You don’t just build a business with strategy—you build it with your state. And if your nervous system is stuck in stress, fear, or fight-or-flight mode... it doesn’t matter how good your funnels are. You’ll keep self-sabotaging your growth.

In this solo episode, I’m breaking down how I’ve personally rewired my own nervous system for success—and how I coach my students through the same process.

You’ll learn:

• Why high performance often hides chronic stress

• How to identify nervous system dysregulation in your business

• The #1 somatic shift I made to finally feel safe hitting 6 and 7-figure months

• And how to lead from calm, power, and presence—no matter what’s happening externally

This episode is vulnerable, practical, and probably the missing piece you didn’t know you needed. If you’ve been stuck at a plateau—or pushing so hard you’re burning out—this one’s for you.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode277

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Ever felt stuck, spiraling, or just plain panicked in your business?

You're not alone. In fact, fear is a frequent visitor at every stage of growth—whether you're launching your first offer or scaling past seven figures.

In this episode of the Expert Edge, I break down the five coaching questions I personally use (and teach my clients) to shift from fear into focus, from overwhelm into clarity, and from spinning your wheels into real momentum.

You’ll learn:

• Why your brain defaults to disempowering questions—and how to override it.

• The exact reframe that helps you uncover opportunity in the middle of chaos.

• How to use “certainty-based thinking” to make bold decisions that align with your future self.

Whether you’re leading clients through emotional blocks or navigating your own, these five questions will become your go-to toolset for turning stuckness into strategy.

PRE-ORDER BOOK BONUS: If you haven’t pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS “The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode276

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most people think scaling to $100K months is about better ads, more traffic, or a shinier funnel.

But after working with thousands of coaches and course creators, I can tell you—it’s not just strategy. It’s identity.

In this solo episode of the Expert Edge, I walk you through the five powerful inner shifts that I had to make (and that my most successful students also made) to step into consistent $100K months.

You’ll learn:

• Why your beliefs are often your biggest bottleneck—and how to change them.

• How your environment silently reinforces your income ceiling.

• What high-level entrepreneurs focus on that most people ignore completely. The mindset shift that separates “busy” entrepreneurs from wildly profitable ones.

• Why clarity on who you are is more valuable than any marketing hack.

If you’re feeling stuck at your current income level and sense that it’s not about the tactics, this episode will meet you where you’re at—and show you what’s actually required to go to the next level.

Preorder my book One Presentation Away here: 

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode275

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

If it ever feels like you’re doing 17 different jobs just to run your business… you probably are.

And here’s the truth: most of those jobs can (and should) be automated with AI.

In this episode of the Expert Edge, I’m sharing the 5 most effective ways I’m using AI right now in my coaching business. These aren’t theories or tools I “might try someday”—this is what’s actually working today to save time, generate content faster, and keep me focused on the stuff that really moves the needle.

Here’s what I break down in this episode:

• How I use AI to plan and build coaching programs faster (and with more clarity)

• The tool that turns my voice into a week’s worth of content

• The prompt framework I personally use to get better results from ChatGPT

• How I’m creating visuals, slides, and marketing assets in minutes—not hours

• Why my emails and sales pages still sound like me (even when AI writes the first draft)

If you’ve been watching AI from the sidelines or you’ve dabbled but haven’t gone all in, this episode will help you finally put it to work in a way that feels natural (and actually fun).

Resources I Mentioned: - Try Wispr Flow here: wisprflow.ai/r/COLIN54 -  Preorder my new book One Presentation Away (and get my pre-stage ritual PDF as a bonus): onepresentationawaybook.com

A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but we close today at 5pm Pacific. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it 

>>> Check out the Academy - It’s closing TODAY!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode274

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

What if scaling your business had less to do with your pricing… and more to do with your positioning?

In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate.

You’ll discover:

• Why niching down is the fastest path to scaling up (even in a saturated market)

• How Sarah turned a simple coaching program into a full-blown CULTure—with pins, swag, and sky-high retention.

• The belief that nearly cost her everything—and how she reframed it to unlock massive growth.

This is the perfect episode for coaches and course creators who feel stuck, stretched thin, or afraid to charge what they’re worth. Sarah’s story is proof that it’s possible to scale with simplicity, soul, and style.

👉 Learn more about Sarah’s work at photographybusinessinstitute.com 👉 Follow Sarah on Instagram: @sarah.petty

A few specific times during the year, I open up Sell From Stage Academy for new members, and we are currently open right now, but only for the next few days. This is the most generous offer we've ever made, and it includes access to new AI tools, live coaching with me and my team, and so much more. If you've been on the fence about joining the Academy, now is the time to do it. 

>>> Check out the Academy while it’s open

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating! 

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode273

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/