Month one looks great. Month two looks even better. Then month three hits and your revenue drops by 60%.

What just happened?

Your organic audience ran out of people. That's what happened.

In this episode of The Expert Edge, I sit down with Kerry Egeler, a veteran in the expert space who's been running paid ads for nearly a decade across e-commerce and coaching businesses. Kerry breaks down the hard truth most coaches don't want to hear: you can't scale a business on organic content alone. You're capped by how much you can create and how much the algorithm decides to show it.

We talk about when to actually start running paid ads (hint: not on day one), why cold traffic becomes your biggest asset over time, and how to handle the inevitable haters that show up when you start paying for attention. Kerry also shares why some of the most successful experts watch their webinar get attended three times before someone buys - and why that's not a problem, it's the strategy.

You'll discover:

• Why you need proof before you add paid ads (and what "proof" actually means)

• How cold traffic compounds into warm audiences that eventually convert—and why most people quit too early

• Why your organic audience can't keep up with your revenue goals (it's just math)

• The mindset shift from letting data decide vs. letting one angry comment shut you down

• Why negative comments are actually the cleanest indicator you're reaching new people

This episode isn't about abandoning organic content. It's about understanding that hope isn't a growth strategy. If you're doing $5K-$10K/month and wondering how to break through to the next level, this conversation will show you the lever you've been avoiding.

If you've been stuck at the same revenue ceiling month after month while the algorithm plays games with your reach... this episode is for you.

Connect with Kerry Egeler:

• Free Strategy Call: paidadsplan.com

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode310

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Many coaches think their speaking problem is about confidence.

It's not.

You can be confident and still sound disconnected. You can nail every word and still feel like something's missing. Because the real issue isn't what you're saying - it's where you're saying it from.

In this episode of The Expert Edge, I sit down with Sally Prosser, voice coach and author of Voice Print, who breaks down why most of us are only accessing about 10% of our vocal power. And no, this isn't about voice exercises or sounding more authoritative. It's about understanding that your voice runs from the soles of your feet to the crown of your head - and most people are stuck living in their throat.

Sally shares the difference between speaking with confidence and speaking your truth, why "sounding professional" usually means emotionally disconnected, and how to bring your voice, body, words, and intention into alignment so people actually feel something when you speak.

You'll discover:

• The three vocal zones (head, heart, solar plexus) and why your calls to action aren't landing if you're in the wrong one

• Why nervous speakers have their feet pointed at the exit and how to ground yourself

• The science behind humming (it activates your vagus nerve and releases nitric oxide to fight off illness)

• How authenticity is really just alignment and why most people don't have the vocal mastery to pull it off yet

• Why vulnerability requires courage, and how climbing "Cringe Mountain" is the only way forward

This episode isn't about sounding better. It's about sounding real. And when you finally access the full channel of your voice, you don't just communicate more effectively you connect in a way that moves people.

If you've ever felt like something's off when you speak, even though you're saying all the right things… this conversation will show you exactly what it is.

Connect with Sally Prosser:

• Instagram: @sallyprosservoice

• Website: sallyprosser.com.au

• Book: Voice Print (available on Amazon or at sallyprosser.com.au/book)

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode309

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak.

But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need.

In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?"

We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage.

You'll discover:

• Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast

• The dangerous trap of selling so well that it masks your inability to actually deliver

• How to increase lifetime value so you can outspend every competitor in your space

• The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible

• Why "What's next?" is the most profitable question in business

This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable.

If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing.

Andrew's links: Website: smbteam.com (his company SMB Team)

Email: [email protected]

Instagram: andrew.stickel

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode308

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most coaches and course creators don't hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing.

That's exactly what happened for my student and podcast guest, Lindsay Williams.

Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell.

In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation.

If you've ever felt like you're working hard but your business isn't clicking yet, this conversation will hit home.

The Sell From Stage Implementation Program is currently open for a limited time.

Join here: https://colinboyd.co/join

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode309

The goal of almost every coach or course creator I've ever encountered is to build a highly lucrative and impactful expert business. It doesn't take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don't miss this episode!

During this episode you'll discover:

• The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster)

• The new beliefs you must adopt to command a live or virtual stage (they are very different to what you think)!

• The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that's why they get average results).

And more!

Want to truly master the art of selling from live & virtual stages?

Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages

Register here: https://colinboyd.co/stages

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode308

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it's relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I'll go over what to do in each scenario as well as:

• The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly)

• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!

• The Infusion Selling Method™ - This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the art of selling from live & virtual stages?

Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages

Register here: https://colinboyd.co/stage

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode307

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

The majority of coaches understand the importance of selling from stage (live & virtual) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a live or virtual stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.

During this episode you'll discover:

• The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works

• The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business

• The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs

Want to truly master the art of selling from virtual and live stages?

Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages

Register here: https://colinboyd.co/stage

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode306

Growing your business isn't just about better strategies, smarter funnels, or posting more content.

At a certain point, the thing holding most experts back isn't tactical at all - it's visibility.

In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it's not because you're "bad on camera" or don't have enough confidence.

We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn't caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn't.

You'll discover:

• Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment

• The difference between forcing confidence and building safety in being seen

• How to expand your capacity for attention, impact, and leadership without burning yourself out

This episode isn't about hyping yourself up or "just being more confident." It's about understanding what's actually happening beneath the surface and how to move forward in a way that feels grounded, sustainable, and aligned.

If you've ever felt the pull to play bigger… while also feeling the urge to hide when momentum builds - this conversation will help you make sense of that tension and move through it.

I'm hosting a new LIVE and authentic workshop series called "Sell From Live & Virtual Stages" Workshop series starting Monday - February 2nd. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Your Presentations Into Clients Everytime - [Without Awkward Pitches & Pressure]

Register here: https://colinboyd.co/stage

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode305

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And "good enough" is now automated.

So why does it feel harder than ever to actually influence people?

In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction.

This isn't an episode about fighting AI or avoiding it. It's about understanding the one thing AI can't replicate, human influence, and how to lean into it more intentionally as a coach, speaker, or course creator.

You'll discover:

• Why information no longer creates authority and what replaces it

• The invisible elements that make people trust, follow, and buy (even when they've seen the same ideas before)

• How to shift from "content creator" to "trusted voice" in a crowded, automated marketplace

• Why certainty, embodiment, and emotional safety now outperform clever tactics

If you've felt like your message should be landing… but isn't converting the way it used to. This episode will help you recalibrate what actually drives influence in this new era.

Because in an AI generation, the people who win aren't the loudest or the most optimized.

They're the most human.

I'm hosting a new workshop series called "Sell From Live & Virtual Stages" Workshop series in just a couple of weeks. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Presentations Into Clients - [Without Awkward Pitches, Pressure, or Closing ]

Register here: https://colinboyd.co/stage

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode304

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most workshops don't fail because the content is bad… They fail because nothing actually changes afterward.

People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results.

In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to).

We talk about:

• Why teaching more doesn't create more impact - and what does

• How to structure workshops so people actually implement

• The simple shifts that turn "nice training" into "I need to work with you" moments

• How transformational experiences naturally lead into higher-level offers without feeling salesy

If you run live events, group programs, masterminds, challenges, or client intensives, this episode will completely change how you think about workshops - and how powerful they can be when designed the right way.

This one is especially powerful if you've ever felt like you're giving great content… but not seeing great results on the back end.

Listen in and learn how to turn your workshops into the engine that drives client breakthroughs and business growth.

Share your feedback for future episodes: colinboyd.co/feedback

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode303

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/