Most coaches think that if they just dial in their funnel, optimize their email sequence, or finally crack the perfect ad—they'll start converting more clients.

But here's the truth: it's not just about tactics. It's about the transfer of belief.

In this episode of the Expert Edge, I dive deep into the invisible strategy that underpins every high-converting sales experience—and most people don't even know they're doing it wrong.

You'll learn:

• Why belief is more powerful than persuasion—and how to transfer it.

• How to show up with authority without being salesy or pushy.

• The subtle shifts that get potential clients saying "yes" before you even make the offer.

Whether you're selling on a webinar, in a DM, or from a stage, this episode will help you close more clients—by focusing on what they actually need to believe to buy.

PRE-ORDER BOOK BONUS: If you haven't pre-ordered my new published book One Presentation Away yet—this is the best time. You'll get my NEW PRE-ORDER BONUS "The Step-On-Stage Confidence Guide" - the exact process I use to get in state before presenting. Grab it now at

https://onepresentationawaybook.com/

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode279

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/