Expert Edge Podcast

Online events tend to convert weak. Connection feels distant. People disappear after the training.

Then you run an in-person workshop. Same content. Same you. And something magic happens.

In this episode of The Expert Edge, I break down the in-person workshop formula that separates six-figure coaches from seven-figure coaches. This is Part 1 of a deep dive into the most powerful tool for scaling your business in 2026.

One of my Elite clients went from $15K-$20K a month to $90K a month. After Sell from Stage Live, she told me "I never would have created this without your program." That conversation wouldn't have meant the same in a Zoom call.

Here's what most people don't realize: in an AI world where information is everywhere, real human connection is becoming increasingly rare and increasingly valuable. In-person workshops create that connection. They build community. They increase enrollment. They create stickiness so clients stay longer.

What you'll learn:

→ The 5 big reasons in-person events work (and why online can't compete)

→ Results - Information becomes implementation when people are in the room

→ Ascension - The magnetic pull of being physically present with the leader

→ Proof - Real footage of you on stage becomes your best marketing asset in an AI world

→ Community - Peer bonds that can't be created online

→ Stickiness - How in-person events keep clients longer and more committed

→ The three types of workshops - Implementation events, signature live events, intimate intensives

Real insights from the episode:

• Why I spent $50K at a free event (the power of in-person)

• The client transformation story: $15K to $90K through community and connection

• How in-person creates proof through real footage (critical in the AI age)

• Why online community can't replace physical proximity

• The three event types explained (and which one to run first)

• Why cutoff dates and early-bird bonuses drive registration

• The follow-up sequence that keeps momentum after the event

Join us at Sell From Stage Live in-person event September 18th and 19th in Huntington Beach, California

Register here: https://training.colinboyd.co/ssa-live-event

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode334

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is-there's a simple shift you can make that will change everything.

In this episode, I walk you through the next level of conversation mastery:

• How to instantly read the room and adjust your approach to create rapport quickly.

• The power of asking the right questions to guide conversations toward genuine connection.

• Why being intentional with your words (and silence) can dramatically improve your impact.

Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes-less awkward.

If you want to stop feeling like a deer in headlights when talking to strangers, this episode is for you. Let's take your conversation skills from awkward to amazing!

I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event You'll walk away with:

✔ Confident mindset - Master and practice simple mindset strategies to feel confident every time you speak

✔ Live presentation building - You'll craft your done-in-the-room presentation so that your content connects and converts every time.

✔ Story creation & delivery - Refine, deliver, and receive feedback on your signature story.

✔ Stage craft mastery - up-level your stage delivery and presence.

✔ Get more stages - Create a strategy to get yourself on more stages than ever before.

✔ Personal feedback - Get real feedback so that you feel clear and excited about your delivery.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode333

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels

https://colinboyd.co/optima

So many struggle with something that has the power to change everything-conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don't know what to say next. We've all been there. But here's the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will.

In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact:

- How your body language shapes the way people perceive you before you even say a word. - A subtle shift that creates deeper, more natural connections. - The key to guiding conversations effortlessly, so they feel engaged instead of forced.

If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let's make conversations feel natural - and even enjoyable.

—---------------------

I'm hosting the first in person event I've held in 6 years - September 18th and 19th. Less than 2 months away. You have to be a sell from stage academy student to attend so make sure you sign up here: https://training.colinboyd.co/ssa-live-event You'll walk away with:

✔ Confident mindset - Master and practice simple mindset strategies to feel confident every time you speak

✔ Live presentation building - You'll craft your done-in-the-room presentation so that your content connects and converts every time.

✔ Story creation & delivery - Refine, deliver, and receive feedback on your signature story.

✔ Stage craft mastery - up-level your stage delivery and presence.

✔ Get more stages - Create a strategy to get yourself on more stages than ever before.

✔ Personal feedback - Get real feedback so that you feel clear and excited about your delivery.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode332

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

You may be thinking your course is the problem. Or your offer. Or your pricing. Or your funnel.

But can I be real with you? None of those are the problem.

In this episode of The Expert Edge, I break down what people are actually buying when they purchase your program. Spoiler: it's not your course content.

They're buying something invisible. Something you can't see on the sales page or in your emails. Something that either exists or it doesn't.

They're buying certainty.

Not information. Not the methodology. Certainty that if they join, they're actually going to get the result you're promising.

Most coaches miss this completely. They build beautiful courses, launch with great copy, run solid ads. Then they wonder why nobody's buying when everything looks right.

Because certainty isn't about the offer. It's about three specific things your audience needs to feel before they click enroll. Get these three elements aligned and watch what happens: programs fill up, conversions increase, people stop questioning whether to buy and start asking when they can start.

What you'll learn:

→ What people are actually buying (it's not what you think)

→ Personal Certainty - Why your transformation story matters more than your credentials

→ Process Certainty - How to show the exact path people will take to get results

→ Proof Certainty - Why testimonials and case studies convert better than claims

→ How to tell your conversion story in a way that builds all three levels of certainty

→ The framework for crafting an offer that sells itself

→ Why missing one of these elements kills your conversions

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode331

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Most people think the fear of public speaking means you're not cut out for it. But that couldn't be further from the truth.

In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signal.

Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak.

You'll learn:

• Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence.
• How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage.
• The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it.

If you've ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back.

Grab my book One Presentation Away, onepresentationawaybook.com today while it's discounted (like 50% off on amazon). The reviews and feedback have been amazing. You'll discover how to become and irresistible speaker to convert more clients!

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode330

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

We're halfway through 2026. And if you're anything like most coaches, you're either crushing it or wondering where the year went.

AI threw a wrench into everyone's business. New tools drop every week. Everyone's convinced they're behind.

But here's the truth nobody wants to hear: that's all white noise.

In this episode of The Expert Edge, I break down the two fundamental shifts that actually separate the winners from everyone else. These aren't about the latest AI hack or marketing angle or conversion optimization. They're about understanding what your clients actually want and whether you can rebound when you fail.

What you'll learn:

→ Stop selling information, start selling transformation - Why information is becoming worthless and what replaces it

→ Transformation comes from three currencies - Commitment (money, time, energy), community (people at the next level), and coaching (real human feedback)

→ Your internal work is your external advantage - Why becoming the version your prospects want to be matters more than any hook or angle

→ Emotional rebound is a learnable skill - The three Ps framework for getting back up after you've been knocked down

→ Doing the uncomfortable thing is the only real competitive advantage - Why every successful person shares this one trait

Real insights from the episode:

• Why I lost $1,500 on a presentation, then made $22,000 on the next one
• The woman with a massive following whose most attractive quality isn't her followers—it's her internal work
• Why information age is over and transformation age has begun
• How Verena went from $200K to over $1M in a year (and it wasn't about tactics)
• The three Ps: it's not personal, not permanent, not pervasive (the framework that resets you)
• Why cheaper programs create lower commitment (and how raising price actually increases transformation)
• The difference between lying on the floor after a setback vs getting back up
• How to build offers that include commitment, community, and coaching
• Why the uncomfortable thing eventually becomes comfortable (then you level up again)

—-----------------------------------

If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode329

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives.

But if you're honest, something feels disconnected.

You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and out of alignment.

In this episode of The Expert Edge, I sit down with Erin Skye Kelly, who went from $2.1M in debt in her twenties to building a seven-figure business helping thousands of women-especially six-figure earners-break the cycle and build genuine wealth.

Here's the insight that changed everything for her (and can for you): making money and building wealth are two completely different games. And the gap between them isn't another strategy or funnel. It's about the promises you make to yourself and whether you actually keep them.

What you'll learn:

→ Integrity with yourself is the foundation - Why keeping promises to yourself matters more than any business tactic

→ Debt isn't the problem-it's a symptom - The mindset patterns that created the debt (and how to shift them)

→ Six-figure earners become millionaires differently - Timeline, psychology, and strategy are completely different depending on your starting point

→ Community is the secret to scaling - Why hiring a community manager is crucial after you hit $1M

→ The role of overfunctioning in wealth sabotage - How you break promises to yourself in business the same way you do in life

Real insights from the episode:

• Erin's journey from $2.1M in debt to seven figures (and what changed)
• Why she rebranded from just "Get Out of Debt" to serving six-figure earners becoming millionaires
• The difference between a person with negative net worth and a six-figure earner with debt
• How long it takes to become a millionaire depending on your starting point (3-5 years vs 8 years)
• Why working with Tony Robbins shaped her approach to coaching and events
• The importance of staying connected to your mission and your clients
• How to scale to $5-10M without losing the connection to what matters
• The role of a community manager in keeping the pulse of your business
• Why integrity with yourself shows up in every area of your life and business

Connect with Erin at https://www.erinskyekelly.com/ You can find her book "Get the Hell Out of Debt," her podcast by the same name, and programs for both people getting out of debt and six-figure earners building real wealth. DM her on Instagram and mention you found her through The Expert Edge. She's active in her community and loves connecting

—-----------------------------------

If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode328

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Your bank account just sent you a distress signal.

Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling.

In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for the universe to align.

Here's the brutal truth: the gap between "I have a great program" and "I made $5K this week" isn't about better marketing or a prettier sales page. It's about shifting into sales mode. And it doesn't take 90 days. It works this week.

I've used these strategies to generate cash quickly throughout my 17+ years building my business. They're not long-term scaling tactics. They're short-term power moves that remind you that you're a salesperson first and a perfectionist second.

What you'll learn:

→ Get into sales mode - Why "rearranging business cards" isn't selling (and how to actually shift into sales energy)

→ Pick the low-hanging fruit - Your Stripe dashboard is a goldmine of past clients ready to buy again (and why internal is faster than external)

→ Take off the reins - Why scrappy, messy, real beats polished and perfect when you need cash fast

→ The distinctions between "thinking" you're selling and actually being in sales mode

→ Why your to-do list is probably full of distractions that aren't making you money

→ How to reconnect with past clients without feeling pushy or salesy

→ The power of the messy Zoom session, the DM convo, the test-it-now offer

→ Why perfectionism is the enemy of cash flow

→ How to ride your business "bareback" - real, messy, and ready to serve

Real insights from the episode:

• The difference between activity and sales (most coaches do lots of one, none of the other)
• Why your past clients are your fastest path to revenue
• The psychology of asking for the sale vs hoping for the sale
• How to shift from "building" mode to "selling" mode in 24 hours
• Why the scrappy approach often converts better than the polished funnel
• The client who's been waiting for you to make another offer (and you don't even know it)
• How to use your existing relationships to generate immediate cash
• Why waiting for your "perfect funnel" is costing you thousands
• The real reason most experts aren't making money (it's not the offer)

If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.

Join our next Speak to Convert Masterclass.

In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.

https://colinboyd.co/speak

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode327

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

Same presentation. Same offer. Same you.

$91,000 in sales.

Two weeks later with a different audience?

$4,000.

In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve.

This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package.

Same work. Different avatar. 100X different price.

Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have.

What you'll learn:

→ Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar

→ Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices)

→ Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster

→ Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses

→ Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things

Real insights from the episode:

• The $91K vs $4K story - same presentation, same offer, different audience, wildly different results
• Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices)
• The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?"
• Why you shouldn't focus only on the lowest common denominator (beginners)
• The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar
• Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership
• The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue
• Why premium clients are easier to work with - they're resourceful, know what they want, and take action
• How to identify what problems your upleveled avatar actually has
• Building specific products for different avatar levels (not everyone joins high-level programs)

If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call.

Join our next Speak to Convert Masterclass.

In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.

https://colinboyd.co/speak

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode326

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/

You're 15 minutes from the end of your presentation. And you're only halfway through your content.

That sick feeling your audience has? That's not inspiration. That's overwhelm.

In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presenting to sell: over-teaching. You think you're giving value. Your audience thinks they just ate too much at an all-you-can-eat buffet and can't move.

Here's the brutal truth: teaching more doesn't make people buy from you. It actually loses the sale.

Most speakers don't realize the gap between what feels simple to them (because they're the expert) and what feels overwhelming to their audience (because they're experiencing it for the first time at your speed). This is the Expert's Dilemma. And it's costing you conversions.

I walk through four core concepts that will transform how you structure your presentations:

What you'll learn:

→ The Expert's Dilemma - Why what feels simple to you overwhelms your audience instantly

→ Stay above the Lose the Sale Line - The difference between concepts/stories (above) and tactics/how-tos (below) that kill conversions

→ Infusion selling beats content dumps - Why mixing speaking and selling together converts better than teaching for 45 minutes then selling for 5

→ Balance the Brain - Mix left brain (logic, frameworks, stats) with right brain (stories, metaphors, emotions) for maximum impact

→ Why step-by-step tactics make people think they can do it alone (and leave your offer)

Real insights from the episode:

• The all-you-can-eat buffet metaphor that explains exactly how your audience feels when you overteach
• How previous speakers going over time forced me to cut a 50-minute presentation by 20 minutes (and why this happens)
• Why being helpful + trying to prove credibility = recipe for over-teaching
• The imaginary "red line" that separates what sells from what loses the sale
• How confusion actually builds more credibility than complexity
• Why balance in your presentation design matters more than comprehensiveness
• The difference between a well-structured meal and the all-you-can-eat buffet experience
• How infusion selling lets your audience consume content without realizing you're selling

Join our next Speak to Convert Masterclass.

In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present.

https://colinboyd.co/speak

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

Hit the "Follow" button so you don't miss an episode!

Love this podcast? Write a review and give it a 5-star rating!

For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode325

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/