The X Podcast

Feeling overwhelmed by everything on your to-do list? In this episode, I’m breaking down the real systems I use to stay productive, avoid burnout, and build a business that supports my life—not the other way around.I walk you through the exact strategies that keep me grounded and growing, including the 80/20 task audit, time-blocking by energy, offer simplification, and my content flywheel (my favourite way to stay visible without being constantly online).

👇 LINKS & RESOURCES:

Join the Aligned AF Community: https://www.skool.com/aligned-af-community

Take the List Building Blueprint Workshop: https://www.brendarigney.com/your-list-building-blueprint

Follow on Instagram: https://www.instagram.com/itsbrendarigney/

I originally shared this conversation on Kylie Kelly’s podcast, Inside the Inbox — and it was too good not to bring over to my own podcast and YouTube channel.In this episode, I break down how I’ve been consistently growing my email list to over 1,000 leads per month — all by focusing on one signature workshop I teach every single month.No new funnels. No dancing on Reels. No exhausting live launches.Instead, I’ll walk you through:✅ How I turned one talk into a high-converting evergreen funnel✅ Why downloadable freebies weren’t working for me anymore✅ The exact nurture strategy I use between sign-up and show-up✅ What to do if you get bored teaching the same content✅ And how this simple system now runs on near-autopilotYou'll even hear how I use Meta ads to fill my workshop, repurpose top-performing emails for new subscribers, and convert leads before they ever show up live.🎁 Want a peek behind the scenes?Join my next List Building Blueprint workshop and I’ll walk you through the entire funnel step-by-step — no cold DMs or discovery calls required: https://www.brendarigney.comFollow me on Instagram for more list building tips: https://www.instagram.com/itsbrendarigney

What does it really take to lead your business like a CEO—without burning out or defaulting to hustle culture? In this episode, I chat with Danielle Nunes, a licensed psychotherapist and fractional CEO who helps women entrepreneurs become intentional, values-driven leaders.

Timestamps00:01 – Meet Danielle: From therapist to CEO mentor01:06 – Using the “Wise Mind” framework to lead with clarity05:06 – How to duplicate yourself instead of just delegating08:19 – Scaling with team ownership & structure10:02 – Her billboard message for women entrepreneurs13:12 – The leap from corporate to building her own dream20:39 – The most overlooked (but essential) system: AOP26:54 – Metrics that matter beyond revenue29:53 – Balancing strategy with emotional intelligence

🎧 Listen in and connect with Danielle:
🔗 Website: www.daniellenunes.com
📲 Instagram: @daniellenunes.ceo
🎁 Freebie: Lead Like a CEO
💼 LinkedIn: Danielle Nunes

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✨ Want to grow your business without the burnout?
Join the Aligned AF Community for access to tools, mentorship, and a network of midlife women rewriting the rules of success.
💻 https://www.skool.com/aligned-af-community
📲 Follow me on Instagram https://www.instagram.com/itsbrendarigney

Feeling stuck or scattered in your business? You’re not alone.In this honest conversation, I’m unpacking how integrity—your word to yourself—affects everything from client trust to cash flow. We’ll break down the practical side of integrity, how it impacts decision-making, and why getting back into alignment could be your most powerful move yet.This episode is for midlife women juggling businesses, caregiving, menopause, and more—because your goals deserve to be more than item #20 on the list.

👇 Ready to build a business that actually works for you?Join my free workshop: https://www.brendarigney.com/your-list-building-blueprint🔔 Subscribe for more weekly episodes on aligned business growth, email marketing, and building an evergreen offer suite.

In this episode of the X Podcast, I sit down with Ruth Tsui, a Learning Experience Design Consultant who helps experts turn their knowledge into 5-star group programs that actually work.

We dive into why so many online programs fall flat, how to build deeper client connections, and why "less is more" when it comes to content. If you're creating or scaling a group offer, you need this.

⏱️ Timestamps:00:11 – Meet Ruth Tsui & her mission01:51 – What makes a group program effective07:30 – The “Trust Gap” in online learning10:52 – Why content overload turns people off14:57 – Value-based pricing vs. overstacking18:10 – Do courses still matter in 2025?23:10 – Action learning that gets real results

🔗 Connect with Ruth:
🌐 www.ruthtsui.com
💼 LinkedIn
📧 [email protected]

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✨ Want support building a business that works for you?
Join the Aligned AF Community: https://www.skool.com/aligned-af-community
Follow me on Instagram: https://www.instagram.com/itsbrendarigney

Tired of staying in a job that drains you? In this episode, I chat with Brittany Cates, founder of Shift Your Day Job, about leaving behind a career in education and finding freedom in a whole new field.

We talk mindset, transitions, and how to stop waiting for permission to make a change.

⏱ TIMESTAMPS:00:48 – Brittany’s backstory: teacher to designer02:57 – Why she left education (twice!)05:40 – Navigating fear + self-doubt in transitions10:48 – Do you really need another degree?14:40 – Entrepreneurship as an option18:11 – What a growth mindset actually looks like22:33 – The best + worst advice she received

Founder of Shift Your Day Job🎁 Free Career Transition Blueprint → https://www.shiftyourdayjob.com/career-blueprint📱 Instagram: @shiftyourdayjob🔗 LinkedIn: Brittany Cates

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✨ JOIN ME
I’m Brenda Rigney—business coach + founder of the Aligned AF Community
👯‍♀️ Join the community → https://www.skool.com/aligned-af-community/about
📸 Follow me on IG → https://www.instagram.com/itsbrendarigney

Midlife women entrepreneurs, this one’s for you.

In today’s episode, I’m sharing 5 quietly powerful shifts that can change the way you run your business—without sacrificing your peace, your body, or your life.

If you’ve ever felt like success still has to come through struggle… let’s rewrite that story.

We’ll talk about:

• What to stop doing (like reinventing your content every time you post)

• What to focus on (your signature offer!)

If you're building an email list and feeling like it’s going nowhere — this episode is for you.I’m sharing the 5 silent killers that secretly derail your growth, engagement, and conversions... even when you’re “doing everything right.”PLUS: simple fixes you can apply this week to build momentum without burning out.Let’s break the silence and get your list working for you again.

📲 Come hang out on Instagram for real-time tips and biz behind-the-scenes:👉 https://www.instagram.com/itsbrendarigney🎯 Ready to grow your list, nurture it, and convert more aligned sales?Join the List Building Blueprint Workshop now →https://www.brendarigney.com/your-list-building-blueprint💬 Tell me in the comments:Which silent killer are YOU fixing this week?

If you have ever thought about launching a membership — or you are already running one and figuring it all out — this episode is for you.I am pulling back the curtain on what my first year of membership leadership taught me:- What I got right- Where I stumbled- What I would absolutely do differently if I were starting all over againYou will learn:- Why clear messaging matters more than how much content you create- Why membership growth is a marathon, not a sprint- How community, not just content, builds real retention- Why you must design for your future self, not just the excitement of launching- How leading a membership changes you as a business owner and mentorTimestamps:00:00 - Introduction: Who I Am and Why This Episode02:18 - Lesson 1: Clear Messaging Matters More Than Content06:40 - Lesson 2: Membership Growth is a Marathon, Not a Sprint11:00 - Lesson 3: Community Over Content14:20 - Lesson 4: Design for Your Future Self18:10 - Lesson 5: Memberships Grow You, Not Just Your Business22:10 - What I Would Do Differently If I Started Over24:50 - Final Reflections and Invitation to Join the Aligned AF CommunityIf you are ready to build a sustainable, freedom-driven business with community at the heart, come join us inside the Aligned AF Community!We help midlife women entrepreneurs grow their email list, build recurring revenue, and create offers that fit your life — not the other way around.Learn more and join here: https://www.skool.com/aligned-af-community/about

If your “book a call” link isn’t converting, it’s time for a new approach. In this episode, I share 4 relationship-based marketing strategies that actually work—no paid ads, no cold outreach.This is for midlife women business owners and aspiring entrepreneurs who are ready to grow their audience with more ease, alignment, and genuine connection.Timestamps: 00:00 – Why relationship marketing matters now02:34 – Strategy #1: Bundles that boost visibility07:10 – Strategy #2: Hosting or joining summits12:40 – Strategy #3: Freebie swaps done right16:22 – Strategy #4: Podcast guesting that builds trust20:50 – Your one action step this week🎯 Want my support building a list full of aligned, ready-to-buy leads? Join my List Building Blueprint Workshop—designed for midlife women who want clarity, confidence, and connection in their marketing.👉 https://www.brendarigney.com/your-list-building-blueprint