As the coaching industry has exploded into a $15 billion behemoth, it's crucial for business owners to recognize the importance of ethical marketing.

This episode is a must-listen for any entrepreneur who wants to build a sustainable, authentic business that aligns with their values. I offer practical advice on how to market your services ethically while still growing your email list and maintaining profitability.

00:00 Introduction and topic overview

00:38 The problem with fake urgency in marketing

02:51 Rethinking unrealistic results reporting

04:48 Balancing authority and relevance in your messaging

06:26 The pitfalls of high-ticket coaching programs

08:22 Embracing realistic positivity in entrepreneurship

09:41 Cultural appropriation in business practices

10:46 Aligning your marketing with your values and goals

11:34 Closing thoughts and invitation to learn more

Are you ready to build your business ethically and effectively?

Join my List Building Blueprint workshop to learn how to grow your email list without resorting to toxic tactics. https://www.brendarigney.com/your-list-building-blueprint

Don't miss this opportunity to revolutionize your marketing strategy!

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Say "Hi" on Instagram: https://www.instagram.com/itsbrendarigney

Join the Aligned AF Community: https://www.skool.com/aligned-af-community/about

Get ready to unlock the power of Pinterest for your business! On our next episode, we're thrilled to welcome Camille Kurtenbach, a seasoned Pinterest Manager and Strategist who's been transforming businesses since 2018.

Camille has helped over 100 business owners harness the potential of Pinterest, driving traffic, leads, and sales. She's here to share her expertise on why Pinterest isn't just another social media platform, but a powerhouse for long-term, evergreen marketing.

In this episode, Camille will reveal:

✅ Why Pinterest content can continue to deliver value for months or even years

✅ The importance of strategy over just pretty content

✅ How to optimize your Pinterest account with SEO

✅ Actionable plans to turn Pinterest browsers into buyers

Whether you're looking for guidance or ready to hand over the reins, Camille offers both "Done With You" and "Done For You" Pinterest services tailored to your business goals.

Don't miss this opportunity to learn how Pinterest can become your business's best-kept secret for growth and engagement.

Tune in to discover how this often-overlooked platform can transform your marketing strategy and scale your business to new heights!

You can find Camille here:Website: http://positivityplatform.mykajabi.com/Instagram: http://instagram.com/positivity_platform_/

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Say "Hi!" on Instagram: https://www.instagram.com/itsbrendarigney/?hl=en

Join the Aligned AF Community for Midlife Women, Corporate Dropouts and Aspiring Entrepreneurs: https://www.skool.com/aligned-af-community

Hey Aligned AF entrepreneurs!

Today, I'm pulling back the curtain on the exact strategies I'm using to grow my community and business in ways that feel authentic, strategic, and completely aligned with my mission of empowering midlife women entrepreneurs.

I invite you to join the Aligned AF Community: https://www.skool.com/aligned-af-community-4419/about

Whether you're a corporate dropout, an aspiring entrepreneur, or a midlife woman ready to redefine success on your own terms, these insights are going to give you a roadmap for building a community that's not just big, but impactful.

Ready to scale your business your way?

Let's dive in! 💥

Say "Hi!" on Instagram: https://www.instagram.com/itsbrendarigney/?hl=en

Disclaimer: Results shared in this video are based on personal experience and may vary. Past performance does not guarantee future results.

Welcome back to The X Podcast! In this episode, I’m diving into one of the most important aspects of growing your business—building trust with your audience so they feel confident investing in your signature offer.

Have you ever wondered how to showcase your expertise and position yourself as an authority in your field? It’s not just about content—it’s about strategically showing up for your audience in ways that resonate deeply and lead them to say "yes" to your offers.

In today’s episode, I’m sharing 5 proven strategies that have helped me and my community members create real results:

1. Create an Irresistible Free Resource – Build trust with a valuable, strategic freebie.

2. Host a Live Q&A or Workshop – Share your expertise in real-time and solve problems on the spot.

3. Share Case Studies & Testimonials – Highlight real-world results to build credibility and trust.

4. Offer a Try Before You Buy Experience – Reduce hesitation and give potential clients a taste of what’s to come.

5. Consistently Publish Value-Packed Content – Build trust over time by sharing insightful, actionable content.

Timestamps:

00:00 – Welcome back and introduction

00:07 – Why building trust is critical to growing your business

00:34 – The importance of showcasing your authority

01:23 – Five proven strategies to build authority and attract clients

02:00 – Strategy #1: Create an irresistible free resource

04:14 – Strategy #2: Host a live Q&A or workshop

06:20 – Strategy #3: Share case studies & testimonials

07:59 – Strategy #4: Offer a try-before-you-buy experience

08:42 – Strategy #5: Publish value-packed content consistently

10:13 – Recap of the five strategies

10:53 – Closing thoughts and a call to action

If you're ready to implement these strategies and want more personalized guidance, be sure to check out The Aligned AF Community for support and resources.

https://www.brendarigney.com/aligned-af-community

👉 DM me on Instagram to share which strategy you’re going to focus on over the next 30 days! You’ve got this!

Dive into the world of aligned entrepreneurship with our latest guest, Jackie Dragone! 🌟

Jackie is a business mentor extraordinaire who's revolutionizing the way visionary entrepreneurs approach their businesses. Using the powerful tools of Human Design and Gene Keys, she transforms successful businesses into magnetic brands that clients can't resist.

In this episode, we explore:

Don't miss Jackie's game-changing insights on shattering glass ceilings and bringing your big vision to life!

Plus, she shares a special resource for our listeners - the SALES CODE, a guide to aligning your Human Design energy type with your sales strategy. https://jackie-dragone.mykajabi.com/sales-code-with-human-design - this is SALES CODE - how to align your human design energy type with your sales strategy so that you do not feel salesy.

Tune in now and learn how to turn your visionary ideas into a thriving, authentic business!

Connect with Jackie on Instagram: https://www.instagram.com/iamjackiedragone/?hl=en

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Say "Hi!" on Instagram: https://www.instagram.com/itsbrendarigney/?hl=en

Come to my FREE masterclass: No-Call Sales Method: https://www.brendarigney.com/getting-to-10k-months

Join our community of ambitious midlife women entrepreneurs: https://www.skool.com/aligned-af-community-4419/about

Discover how AI is revolutionizing entrepreneurship for midlife women entrepreneurs in 2025!

As a Dream Business Coach for midlife women, I've seen firsthand how AI can transform businesses.

Key Takeaways:

Embrace AI as a powerful ally in your entrepreneurial journey, allowing you to focus on what truly matters – creating value for your clients and achieving work-life balance.

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Say "Hi!" on Instagram: https://www.instagram.com/itsbrendarigney/?hl=en

🌴✈️ Ready to turn your business expenses into dream vacations? 🏖️💼

In this episode, I chat with Megan Lanford, founder of Points to Paradise, who's mastered the art of traveling on a budget using credit card points. As a stay-at-home mom and savvy entrepreneur, Megan has gone from struggling to afford one vacation a year to taking six incredible trips annually, saving a whopping $20,000 in the process!

Megan shares her journey and expert tips on:

Don't miss Megan's free live training next Tuesday on "Going from Coach to Business Class Using Travel Rewards."

It's perfect for business owners who love to travel but want to maximize their budget.

Go here for the Live Training:
https://pointstooparadise.kit.com/23fe277449
Check out Megan's Travel Points Academy:
https://points-too-paradise.teachable.com/p/pointstooparadise

Find Megan on Instagram https://www.instagram.com/pointstooparadise

Ready to unlock the potential of your travel dreams while growing your business? Tune in now! 🎧🌟

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In this episode, I'm spilling the beans on my top strategies for audience growth this year.

No more endless social media scrolling - we're talking game-changing moves that can truly elevate your business.

Learn about:

Plus, I'll share my personal experiences and actionable tips you can implement right away. Don't miss this opportunity to supercharge your audience growth!

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Come to my FREE masterclass: No-Call Sales Method: https://www.brendarigney.com/getting-to-10k-months

Join our community of ambitious midlife women entrepreneurs: https://www.skool.com/aligned-af-community-4419/about

In this eye-opening episode, CPA and CEO Belinda Rosenblum shares her journey from corporate burnout to successful entrepreneur.

Learn how to transform your online coaching business from an expensive hobby into a thriving, profitable venture. Discover the three key elements to reaching your first $10K month, the importance of creating a signature offer, and why understanding your numbers is crucial for business success. Belinda reveals practical strategies for paying yourself, setting up effective money systems, and shifting your mindset to become a true CEO.

Whether you're just starting out or looking to scale your existing business, this episode is packed with valuable insights to help you own your money and your life in 2025 and beyond.

Download Belinda's Pay Yourself Calculator - https://ownyourmoney.isrefer.com/go/calculator/BrendaRigney/ 

Find Belinda here:

Instagram: https://www.instagram.com/ownyourmoney/

LinkedIn: https://www.linkedin.com/in/belindarosenblum/

Website: https://ownyourmoney.com/

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Join our community of ambitious midlife women entrepreneurs: https://www.skool.com/aligned-af-community-4419/about

You know I'm all about the "real talk," right? So, here it is: I’m setting a goal for 2025 that’s got my stomach in knots. And guess what? You’re smack dab in the middle of it.

Why am I telling you this? Because every big leap I've taken, every crazy-successful (and let's be honest, some not-so-successful) experiment I've tried... You've been there with me. And this year’s goal? It's the biggest yet.

The Goal: To transform 1,000 midlife women, corporate drop outs and aspiring entrepreneurs from surviving to thriving through the Aligned AF Community membership.

But here’s the kicker – I can’t do it alone. Nope. This goal is as much about you as it is about me. Here’s why:

You’ve told me of your desire to get to $10K months regularly, while not burning the candle at both ends, and everything I’ve planned is designed to tackle this head-on.

We’re talking signature offers that generate 80% of your total revenue with 20% effort; strategic freebies to help build your email list of potential clients; and ways to partner and collaborate with other dynamic biz owners that have the same midlife freedom goals as you, and it’s going to be a game-changer.

But I need to know if I’m on the right track. So, here’s where you come in:

Your Turn: What’s one thing holding you back right now?

…a challenge you’re facing
…a skill you’re dying to learn
…a fear you can’t shake?

Hit "Reply" and spill the beans.

I’m digging into every response because this goal isn’t just about hitting a number; it’s about creating real, tangible change for you.

This is our year. Let’s make it epic.

XOXO
Brenda

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Join our community of ambitious midlife women entrepreneurs: https://www.skool.com/aligned-af-community-4419/about