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The year in creative effectiveness
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies.
Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?
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By WARC
5
1010 ratings
Today we’re summarising the biggest talking points from this year in creative effectiveness. WARC's David Tiltman and Amy Rodgers discuss the move from purpose to post-purpose, the return of humour in advertising, and a host of important new research studies.
Listen to the other episodes mentioned here: Emotion in advertising and Do stronger relationships produce stronger results?
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