Uncommon Thinking

The YouTube Formula – How to Crack YouTube Ads, Prove It and Scale It


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As privacy becomes more important to consumers, Usercentrics believes that user privacy, consent, and preferences should be at the forefront. In this episode of Uncommon Thinking, recorded at Advertising Week Europe 2025 and presented by PrimeAudience, we explore the measurement framework to track and prove a channel’s success with a privacy-first approach

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