Theo Katzman on Recording, Songwriting and Staying Independent

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A; with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

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00:00 Welcome 03:23 Theo’s perfect press release, recording process, touring with Vulfpeck 11:39 What artists can learn The Beatles’ Get Back documentary 16:23 Recording process: one take and one take only 22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin) 32:45 Why artists should never compromise themselves and their career 37:04 Authentic creative process, embracing mistakes in the studio 49:26 How Vulfpeck became so successful 52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo 01:00:02 Songwriting process for new album, Be The Wheel 01:12:02 Album release strategy, distributing independently through TuneCore 01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists 01:24:03 Launching new label, 10 Good Songs 01:28:17 What “making it” in the New Music Business means 01:35:10 Q&A;: How clubs can best set artists up for success 01:40:47 Q&A;: Advice for independent artists who don’t have a big budget 01:43:35 Q&A;: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley) 01:48:06 Q&A;: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)

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Connect with Ari Herstand:

Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand

Connect with Theo Katzman:

Website: https://theokatzman.com Instagram: https://instagram.com/theokatzman YouTube: https://youtube.com/theokatzman

Connect with Shuttershot Productions:

Website: https://weareshuttershot.com Instagram: https://instagram.com/shuttershot

Produced by the team at Ari’s Take Live recording engineered by Maxim Adams Mixed and mastered by Maxton Hunter Music by Brassroots District Video production by Shuttershot Productions Directed by Brian Shutters Photography directed by Kenzo Le Hosted on Acast. See acast.com/privacy for more information.