TheProfitablePractice

We all know how important retention is to building a better, more impactful business. The real challenge is getting the balance right between what actually helps retention and what doesn't help retention. Often most health professionals are too keen and eager to jump in and add more and then they add more. And then they add even more. But this in itself is actually not what drives retention in a great health and medical business. It's actually one of the biggest challenges that many business owners and health professionals struggle with. Let's dive in right now and make sure that you don't fall into the trap of just trying to always give more and more without ultimately having any benefit to the retention of yourself, your team or your business moving forward.

When you first read that heading you probably got confused. To be totally honest, I did when I read it myself just now. What does volleyball have to do with the future of marketing? It's a great question but one that's intertwined, and the simple 3-step actions involved in a game of volleyball directly correlate to how marketing is best served (pun intended) to the clients in all areas of business these days. Understanding these 3 simple fundamentals and the easy mentality of bringing this into your marketing will have you set up for the future of where marketing is already starting to go and will only increase in the months ahead. Don't have your business left lying with a face full of sand or dropping the ball right when your team needs you the most. Ensure you get the lessons, learn the 3-steps right now and implement immediately.

Let's be honest here. Being great is expected. And unfortunately, just being good is now plain boring. Whether we like to admit it or not, standards have lifted. Levels have been raised. Expectations have been heightened. The old mentality of being good is OK but great is better. It still applies of course. But the reality is, good is boring. Great is expected. Remarkable is where it's at. If you want to stand out, be ahead of the curve, be a game-changer, innovator or even just say you and your team are better or different because of … then remarkable is what you need to aim for. Let's rip in straight away and understand how being great is expected but being remarkable is now the new must do.

Yes, you read that right. The art of human marketing. There's no longer B2B. Nor is there B2C. It's all about human-to-human marketing. Human Marketing 101. And it's been massively heightened and proven everywhere in the last few months. Old school marketing just doesn't cut it anymore. It's all about the subtle art of marketing from human to human. Increasing loyalty and trust. Helping people to buy from emotion and understanding how our brain chemicals decide how and when people will or will not engage and buy from us. Understanding the mentality and how engrained in science this is, is the first step. And knowing how to easily leverage this into your marketing is crucial if you're wanting to get the art of human marketing right and ultimately build and grow your business right now.

We all know the importance of leverage and the mentality about doing something once and never having to do it again. The good news is that for many people, systems are already a part of their business. But this goes much deeper, than just simply trying to systemise your business. It's the high-level thinking which makes a great business owner stand out from just a good business owner. The ability to take every task regardless of whether it's a "one off" and leverage / systemise / automate / education etc is crucial. To grow and not have busyness rule your life or enable time to be your biggest struggle right now, you really need to be able to do it once and never do it again and this podcast shows you exactly how.

We always hear about dumbing down our message or making it so easy that an 8-year-old could understand. But so many of us don't or if we do, we get it wrong. What's worse is that the mentality of dumbing something down to an 8-year-old level is actually the worst way of thinking about it. We actually need to smarten things down and it's a lot harder than simply making things appear easier from the outset. There's a real art to getting it right and having the time to make sure you get it right is crucially important. Jump in now to make sure step 1 of the process is achieved and all of us can have even more success by smartening down our message each and every time.

Whether its an awkward client, a weird client or just someone that makes your team member feel like something isn't quite normal. We all have them in our business at one point or another. The real challenge is being able to show strong leadership and do everything as your team members need, but at the same time not creating a difficult ongoing challenge with the client either. As a business owner and leader, we need to protect our team and that's not saying that these situations always become legal or difficult but there's many clients that probably have been seen in your business in the past years that are probably best if those types of clients aren't seen in your business in the years to come. The good news is that you can get the best of both worlds. You can be the strong manager and leader that your team needs, creating a safe and secure environment for them but also enable the client that's not the right fit for your team to be removed from your care in a safe and secure way that won't create any anger, frustration, or further complications ahead. It really is a delicate topic that's not spoken about enough but here's a great way that we've instructed one of our clients this week as to how to best deal with these situations.

It might sound funny to talk about birds when we're trying to build our business but the situation around what happens with eagles and ravens is the exact parallel to one of the challenges, you'll always face in your business journey. Ultimately, you can't stop the ravens and you want to be able to act like an eagle. The challenge is that we're always going to have the same outcome in and around our businesses as the eagle and raven find themselves in the sky. But it's all about how you deal with the situation that separates a good business from a great business. It's why it's important to soar like an eagle and not waste time with the ravens. But ensure that you still take the ravens with you because that's the true key to success and the podcast right now will show you exactly how you can easily achieve this.

Just like in the game of baseball where the batter gets 3 chances to make a run, we're often faced with the 3-strike scenario regarding staff members that might not be suited to be a part of our business. Now this is a delicate subject when we start talking about who should and shouldn't be a part of the team and business moving forward. But it's one that is crucial if you're wanting the best outcome on all levels for you and your team and business. The real challenge that we have here is that most business owners only work on a first strike policy and don't actually understand the other 2 strikes they need to be looking at before making a judgement call on staff members that may need to be either managed up or managed out. The strikes I'm referring to are not actually mistakes or formal warnings as you might be thinking. Instead, they are 2 crucial aspects that are often neglected by the business owner and are not reviewed as part of the process of deciding whether a team member should stay or go. So, step up to the plate right now as I pitch to you, this short and powerful podcast. No curve balls. Just a fast ball straight over the home plate for you to digest, reap the benefits from and ultimately hit a home run as a net result.

Yes, you read that right. We must go slow to grow fast. It's a little bit different from the old saying – go slow to go fast because this is about going slower to then actually grow faster. It doesn't matter how we slice and dice this concept and whether we look at how a practitioner works with a client, how a Manager works with admin and operations or how a business owner leads the team. The wording and lessons still stay the same. Go slow to grow faster. And in this podcast right now, we'll show you exactly the examples of all of those situations mentioned above and how you can easily implement this and reap the rewards as a result.