These twin dentists from Libya had no connections. No outside funding. And still built a 9-figure empire by reinventing the most boring industry in the UK.

In this episode, the legendary Twin Dentists reveal how they transformed a dusty, outdated profession into a consumer-first juggernaut — using nothing but content, systems, and discipline. From 5 years of self-improvement in silence to scaling clinics and building a direct-to-consumer aligner brand, this is a masterclass in building legacy, not hype.

We talk:

Why they turned down $1M+ investors
Their 3-part framework for attracting top-tier talent
How they went from gym-rats to running a 100+ person team
The power of storytelling + strong hiring culture to build a real brand

This might be the most valuable business episode we’ve ever dropped — especially if you’re in this for the long-term.

Get a pen and paper out, because this will save you 10 years in business.

👉 Smash the like, drop your thoughts in the comments, and hit subscribe so you never miss an episode like this again.

00:00 - Intro  
01:20 - From gym rats to dentistry empire  
03:45 - Why they rejected investment offers  
06:10 - The biggest problem in UK dentistry  
09:30 - How they bootstrapped a DTC aligner brand  
12:00 - Creating a consumer-first dental experience  
15:45 - Scaling clinics while keeping service elite  
18:30 - The power of storytelling + media in boring industries  
21:00 - Building a brand that attracts top-tier talent  
24:10 - Their 3 rules for hiring A-players  
27:00 - Ibiza off-site, private jets & employer branding  
29:30 - Keeping staff motivated with vision + equity  
32:45 - Why they prefer slow, profitable growth over hype  
36:00 - The biggest hiring mistakes founders make  
38:15 - Running lean ops before delegation  
40:30 - Advice for people starting in unsexy industries  
43:00 - What they'd do differently if they had to start again  
45:15 - Final thoughts