Joaquin Oliver was murdered in the Marjory Stoneman Douglas High School shooting. His parents, Manuel and Patricia Oliver, recognize a pattern, both in how the US media covers mass shootings by rote, and in how Americans are able to look away once the news cycle ends.On this week’s Kicker, the Olivers, who founded Change The Ref, a nonprofit that works to raise awareness about mass shootings through reducing the influence of the NRA at the federal level, and Kyle Pope, editor and publisher of CJR, discuss how the media can drive urgency in the fight for gun control.Please visit inevitablenews.com to sign up for our virtual Gun Violence News Summit, which takes place on Tuesday, April 6. Join Kyle, the Olivers, and industry leaders from The New York Times, The Washington Post, The Trace, The Guardian, and others to determine a path forward in the face of never-ending gun violence and mass shootings.