Back by popular demand, we are once again joined by Co-Founder of Beer Kulture and Author of This Ain't The Beer That You're Used To: A Beginners Guide to Good Beer, Dom Cook, Aka Doochie Dooch.

We discuss many things with Dooch including:

- The process behind the creating and releasing the book. 

- Approaches most beer books take.

- Some small wins during Tampa Bay Beer Week.

- Authentically teaming up with New Belgium Brewing.

- Going on tour but not a book tour.

- Heavy conversation about why craft beer won't open up new demographics.

- An example of how Hennessey successfully marketed to the black community.

- A return to beer flavored beer.

And much more.

We'd like to thank the sponsors of this show, if you are interested in sponsoring this podcast, please drop us a note at [email protected].

• CraftyShipping.com - Pack your box of beer with confidence using Crafty Shipping's specially made crate. Listen to the show for the 10% off promo code.

• El Segundo Brewing - Makers of some very fine hoppy ales near LAX, also check out their new digs, The Slice and Pint.

• Shelton Brothers Insiders Tour - Take a once in a lifetime guided beer tour of Barcelona or Franconia with the authority on World Class beer. Visit http://sheltonbrotherstours.com to book your experience now.

Music for The Full Pint Podcast is provided by our pal Ben Tuttle, check him out at tenderbubbles.com