This Co-Founder Doesn’t Read Books And Has A Mega Awesome SaaS Business ($50M+ Raised) With Multiple Revenue Streams

Today’s guest is Cory Capoccia, Co-Founder, Chief Business Development Officer, and President of Womply, a local commerce platform that provides apps, APIs, and marketing and financial tools for over 500 000 American businesses. Cory starts by giving us some background information about how he fell into the fintech space and joined part of the founding team of a bootstrapped company called Verify. From there, we talk about the mission at Womply and take a deep dive into the three tiers of services they offer as well as how they make money from each of these. Womply has raised over 50M in venture capital, and we chat to Cory about the choice to raise money coming from a bootstrapping background. The conversation turns to customer acquisition and Cory sketches out the mixture of inbound and outbound strategies used at Womply, also highlighting the company’s recent achievements in the area of organic reach. Toward the end of the show, we hear from Cory about why he does not read books and talk a little bit about the benefits of aggressive internet research and peer learning. For all this and some final words from Cory about how Womply is helping make PPP funds more accessible, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:45] Background info on Cory and the main mission at Womply.
• [03:04] Metrics for Verify, the bootstrapped company Cory helped found before Womply. 
• [04:06] A deep dive into the all-in-one suite of tools for small businesses Womply provides.
• [05:48] How Womply makes money through its SaaS, financial services, and enterprise API divisions.
• [10:27] Why Womply chose to raise capital; customer growth and R&D investment.
• [12:55] The evolution of the customer acquisition strategy at Womply.
• [16:14] Different tools Womply has used in its sales stack. 
• [17:45] A personal tool of Cory’s that adds value to his life.
• [18:16] Why Cory doesn’t read books and where he gets his information from instead. 
• [21:15] The benefits of peer learning and mentoring others.
• [22:00] How Womply is helping smaller businesses and gig workers access PPP funds.
• [21:37] The best way to connect with Cory online.

 

Resources From The Interview:

 

• Cory Capoccia on LinkedIn
• Cory Capoccia Email

 

• Verify

 

• Womply
• Salesforce
• 5Nines
• Zendesk
• Marketo
• YPO
• Redpoint Ventures
• Paycheck Protection Program

 

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