In this video, Harrison shares an intriguing story that\'s not just about finding the perfect cake, but also about smart business strategies. Discover how a baker\'s clever approach of offering 12 different flavored cupcakes at a fraction of the cost parallels with effective entry-level services in the MSP industry.

Learn how this \'cupcake strategy\' can be a game-changer for your business. Harrison draws parallels between tasting cupcakes and offering services like dark web scans, educational sessions, or training programs. This approach allows potential clients to sample what you have to offer at a lower cost before committing to bigger projects.

Get ready to explore innovative ways to attract and retain clients, and understand why offering smaller, low-cost services can lead to more significant, lucrative engagements. Whether you\'re a veteran MSP business owner or just starting, this video is packed with insights and real-life analogies to help you grow your business. Tune in and find out how you can apply the \'cupcake strategy\' to sweeten your business success!\"