This is HCD: Human-Centred Design, UX & Service Design

This is HCD: Human-Centred Design, UX & Service Design

By Gerry ScullionBusinessArtsDesignManagement
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This is HCD: Human-Centred Design, UX & Service Design episodes

  • Jon Hicks 'Understanding the differences between brand design and icon design'

    SPONSORED ADS
    The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

    *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
    ________________________

    In this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.

    Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.

    Links

    • View Jons work at Hicks Design
    • Watch Jon talk about The Icon Design Process
    • Read Jons blog
    • Follow Jon on Twitter
    • Connect with Jon on LinkedIn
    • Connect with Aman Braich on LinkedIn

    Creators & Guests

    • Gerry Scullion - Host
    • Stef Murphy - Producer

      • ________________________
      BRING THIS IS HCD INTO YOUR ORGANISATION

      → Train my organisation https://www.thisishcd.com/training
      → Video Courses https://www.thisishcd.com/courses
      → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
      → Gerry's consultancy (Service Design and Design Research) https://humana.design/

      ________________________
      BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

      → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
      https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
      → Discover & Connect with others https://www.thisishcd.com/directory
      → Claim partner discounts https://www.thisishcd.com/partners
      Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
      ________________________

      All episodes have been produced by This is Podcasting. 

      39 min
    • Jon Hicks 'Understanding the differences between brand design and icon design'
      This is HCD is brought to you by Humana Design
      In this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.
      Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.
      Discuss this episode on the This is HCD Slack Channel.
      Read the transcript of this episode
      Links
      View Jons work at Hicks Design
      Watch Jon talk about The Icon Design Process
      Read Jons blog
      Follow Jon on Twitter
      Connect with Jon on LinkedIn
      Connect with Aman Braich on LinkedIn
      Support the show: https://thisishcdnetwork.supercast.tech
      39 min
    • Jon Hicks 'Understanding the differences between brand design and icon design'
      This is HCD is brought to you by Humana DesignIn this episode, we caught up with Gentleman designer himself, Jon Hicks. Jon is a graphic designer and illustrator but has worked across a broad spectrum of mediums in his career. Most of us will be familiar with Jons work, whether it be the first Firefox logo, or Spotify's icons, or ANZ customers in Australia will recognise his icons in their applications. Having worked with Jon many times over the years, I can honestly say he’s one of the best in the world at what he does, so was incredibly happy to have him on the show.
      Also joining in on the conversation was Principal Designer at Intuit, Aman Braich who is a brand expert and helping reshape the brand identity for Intuit both in Australia and the US. So I sandwiched between icon and brand gurus in this episode. We discussed the differences and similarities between icon and brand, governance of both, the importance of context in design, and much more.
      Discuss this episode on the This is HCD Slack Channel.
      Read the transcript of this episode
      Links
      View Jons work at Hicks Design
      Watch Jon talk about The Icon Design Process
      Read Jons blog
      Follow Jon on Twitter
      Connect with Jon on LinkedIn
      Connect with Aman Braich on LinkedIn
      39 min
    • Greg Bernarda 'Designing businesses for the new world'
      This is HCD is brought to you by Humana Design
      Hello! I'm Gerry Scullion, and in this episode, we have the brilliant Greg Bernarda, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today.
      So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com
      Read the transcript of this interview
      Business Model Design for 21st-century companies on Strategyser
      Connect with Greg on LinkedIn
      GregBernarda.com
      Free 100-page preview of Value Proposition Design book
      Buy the Value Proposition Design book
       
      Support the show: https://thisishcdnetwork.supercast.tech
      32 min
    • Greg Bernarda 'Designing businesses for the new world'
      This is HCD is brought to you by Humana DesignHello! I'm Gerry Scullion, and in this episode, we have the brilliant Greg Bernarda, who some of you might know of being co-author of the excellent Value Proposition Design book by Strategyser. This book has been adopted by many service designers, product managers and business designers around the world - so it should be familiar to a lot of the listeners today.
      So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com
      Read the transcript of this interview
      Business Model Design for 21st-century companies on Strategyser
      Connect with Greg on LinkedIn
      GregBernarda.com
      Free 100-page preview of Value Proposition Design book
      Buy the Value Proposition Design book
      32 min
    • Greg Bernarda 'Designing businesses for the new world'

      SPONSORED ADS
      The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

      *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
      ________________________

      So, today's topic is an absolutely massive one "most organizations still largely live in the 20th century, in a world where the key currency for success has been ‘exploitation’. But in the 21st century, the name of the game is ‘innovation’. Those are two very different capabilities. Exploitation is about excelling at executing, and scaling products and services in a largely known environment. Innovation is about navigating the unknown, exploring possibilities, and experimenting with new ways of creating value for people with ever-evolving needs." Service Design, Product Management, UX are all part of the later. I'm really excited to get into this. Also joining this episode is the wonderful Nick Coster, co-founder of Brainmates.com

      • Read the transcript of this interview
      • Connect with Greg on LinkedIn
      • GregBernarda.com

       

      Creators & Guests

      • Gerry Scullion - Host
      • Stef Murphy - Producer

        • ________________________
        BRING THIS IS HCD INTO YOUR ORGANISATION

        → Train my organisation https://www.thisishcd.com/training
        → Video Courses https://www.thisishcd.com/courses
        → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
        → Gerry's consultancy (Service Design and Design Research) https://humana.design/

        ________________________
        BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

        → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
        https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
        → Discover & Connect with others https://www.thisishcd.com/directory
        → Claim partner discounts https://www.thisishcd.com/partners
        Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
        ________________________

        All episodes have been produced by This is Podcasting. 



        32 min
      • Andy Polaine & Simon McIntyre 'Service Designing Education' (Part 2 of 2)

        SPONSORED ADS
        The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

        *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
        ________________________

        This episode is the second part in a two-part series with Andy Polaine, the regional APAC design director for Fjord and Simon McIntyre who is the Associate Dean of Education in UNSW, formally COFA, the College of Fine Art and Design.

        In the first part, we spoke about the problems faced in education and spoke about some of the origins of these problems. This episode builds on that but goes deeper into the work that UNSW is undertaking about redesigning the university with a focus on enabling a culture that will better place their students for the future.

        What's so good about this combination of Andy and Simon is not only have they worked together before but is the relationship between Andy's service design history and his academic past in teaching in Europe. Together with Simon, they approach the subject of the future of education with pragmatism.

        Creators & Guests

        • Gerry Scullion - Host
        • Stef Murphy - Producer

          • ________________________
          BRING THIS IS HCD INTO YOUR ORGANISATION

          → Train my organisation https://www.thisishcd.com/training
          → Video Courses https://www.thisishcd.com/courses
          → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
          → Gerry's consultancy (Service Design and Design Research) https://humana.design/

          ________________________
          BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

          → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
          https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
          → Discover & Connect with others https://www.thisishcd.com/directory
          → Claim partner discounts https://www.thisishcd.com/partners
          Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
          ________________________

          All episodes have been produced by This is Podcasting. 


          33 min
        • Andy Polaine & Simon McIntyre 'Service Designing Education' (Part 2 of 2)
          This episode is the second part in a two-part series with Andy Polaine, the regional APAC design director for Fjord and Simon McIntyre who is the Associate Dean of Education in UNSW, formally COFA, the College of Fine Art and Design.
          In the first part, we spoke about the problems faced in education and spoke about some of the origins of these problems. This episode builds on that but goes deeper into the work that UNSW is undertaking about redesigning the university with a focus on enabling a culture that will better place their students for the future.
          What's so good about this combination of Andy and Simon is not only have they worked together before but is the relationship between Andy's service design history and his academic past in teaching in Europe. Together with Simon, they approach the subject of the future of education with pragmatism.
          Simons email mentioned in this episode [email protected]
          Connect with Andy on @Apolaine on Twitter, his website at polaine.com, via Fjords website at Fjordnet.com 
          Read the transcript of this episode at thisisHCD.com
          Join the This is HCD Newsletter and receive a fortnightly email with interesting design related and industry links
          Help the podcast grow by reviewing it on iTunes
          TIHCD is brought to you by Humana Design
           
           
           
           
          See omnystudio.com/listener for privacy information.
          33 min
        • Andy Polaine & Simon McIntyre 'Service Designing Education' (Part 2 of 2)
          This episode is the second part in a two-part series with Andy Polaine, the regional APAC design director for Fjord and Simon McIntyre who is the Associate Dean of Education in UNSW, formally COFA, the College of Fine Art and Design.
          In the first part, we spoke about the problems faced in education and spoke about some of the origins of these problems. This episode builds on that but goes deeper into the work that UNSW is undertaking about redesigning the university with a focus on enabling a culture that will better place their students for the future.
          What's so good about this combination of Andy and Simon is not only have they worked together before but is the relationship between Andy's service design history and his academic past in teaching in Europe. Together with Simon, they approach the subject of the future of education with pragmatism.
          Simons email mentioned in this episode [email protected]
          Connect with Andy on @Apolaine on Twitter, his website at polaine.com, via Fjords website at Fjordnet.com 
          Read the transcript of this episode at thisisHCD.com
          Join the This is HCD Newsletter and receive a fortnightly email with interesting design related and industry links
          Help the podcast grow by reviewing it on iTunes
          TIHCD is brought to you by Humana Design
          33 min
        • Chirryl-Lee Ryan 'Are we making things better with Design'

          SPONSORED ADS
          The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout

          *New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
          ________________________

          Hello, welcome to another episode of This is HCD. My name is Gerry Scullion, and I’m a Human Centered Design Practitioner based in Australia. The episode that you are about to hear was recorded in Melbourne CBD so would like to acknowledge the Boonwarung people of the Kulin nation as the traditional custodians of the land where we meet today and pay respect to their elders, both past and present.

          Chirryl-Lee Ryan is what she calls, a transdisciplinary design practitioner, merging many design disciplines into a super force. Anyone who is familiar with Chirryl will know she is a no-holds-barred speaker. She says what she means, and mean what she says and is a force to be reckoned with.

          We were recently together on a Design Panel about Designing for Social Impact for Academy XI in Sydney and had a whale of a time.

          Kelsey Schwinn (GM of Today), Gerry Scullion (Director of Humana), Chirryl-Lee Ryan (Transdisciplinary Designer), Andy Polaine (Regional APAC Design Director for Fjord) at the Academy XI ‘Design for Social Impact’ in Sydney, February 2018. Photo credit: Kimberley Ryan

          We caught up in Melbourne to extend that conversation and go deeper into areas that we touched on such as ‘are we making things better’ ‘what shoes would chirryl wear in a zombie apocalypse, and what the future of design looks like through Chirryl’s eyes.
          Creators & Guests

          • Gerry Scullion - Host
          • Stef Murphy - Producer

            • ________________________
            BRING THIS IS HCD INTO YOUR ORGANISATION

            → Train my organisation https://www.thisishcd.com/training
            → Video Courses https://www.thisishcd.com/courses
            → Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
            → Gerry's consultancy (Service Design and Design Research) https://humana.design/

            ________________________
            BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this

            → FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
            https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
            → Discover & Connect with others https://www.thisishcd.com/directory
            → Claim partner discounts https://www.thisishcd.com/partners
            Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
            ________________________

            All episodes have been produced by This is Podcasting. 

            38 min

          About This is HCD: Human-Centred Design, UX & Service Design

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          Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations.

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