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The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout
*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
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In this episode, I caught up with Victor Rodrigues, the chief software architect and user experience advocate for Cochlear, one of Australia's most loved and most successful innovation success stories. For anyone who is unaware, Cochlear produce implantable solutions for the profoundly deaf. And for anyone with their technological finger on the pulse may have seen late last year on all the tech websites a partnership between Apple and Cochlear.
This basically allows people with the device to stream audio from their Apple device directly to the Cochlear device. We discussed how this idea came about internally at Cochlear and how does a good idea enter the business conversation internally and what Victor did over a decade ago to get the design buy-in at the board level and what impact this had to the business overall.
Creators & Guests
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→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
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BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
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All episodes have been produced by This is Podcasting.
This is HCD is brought to you by Humana Design
In this episode, I caught up with Victor Rodrigues, the chief software architect and user experience advocate for Cochlear, one of Australia's most loved and most successful innovation success stories. For anyone who is unaware, Cochlear produce implantable solutions for the profoundly deaf. And for anyone with their technological finger on the pulse may have seen late last year on all the tech websites a partnership between Apple and Cochlear.
This basically allows people with the device to stream audio from their Apple device directly to the Cochlear device. We discussed how this idea came about internally at Cochlear and how does a good idea enter the business conversation internally and what Victor did over a decade ago to get the design buy-in at the board level and what impact this had to the business overall.
See omnystudio.com/listener for privacy information.
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout
*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________
In this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium.
Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast.
Creators & Guests
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________
All episodes have been produced by This is Podcasting.
SPONSORED ADS
The Service Design Global Conference 2026 (SDGC26) takes place 28-30 October in Frankfurt RheinMain region - onsite and online. Get 10% off by using 'HCDSDGC10' at checkout
*New* Listen to Marc Stickdorn's new podcast https://www.smaply.com/podcast
________________________
In this episode, we chat with the author of Ethnographic Thinking, Jay Hasbrouck. We go through what ethnographic thinking is and how it should be applied to inform richer contextual insights for design teams and how designers have abused or misunderstood ethnography and even touch on some retail rituals in the US and talk about how going off-piste in Jay's research plan in Japan led him to a shoe hotel and all the rich insights about the culture that followed.
Creators & Guests
________________________
BRING THIS IS HCD INTO YOUR ORGANISATION
→ Train my organisation https://www.thisishcd.com/training
→ Video Courses https://www.thisishcd.com/courses
→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members
→ Gerry's consultancy (Service Design and Design Research) https://humana.design/
________________________
BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this
→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)
https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management
→ Discover & Connect with others https://www.thisishcd.com/directory
→ Claim partner discounts https://www.thisishcd.com/partners
Gerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...
________________________
All episodes have been produced by This is Podcasting.
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