This is HCD is brought to you by Humana Design

In this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. 

Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up now 

Thanks to theRSA.org for being patrons of the podcast.

Links from this episode
This is Service Design Doing Book (There's a fantastic free PDF download of Free Methods)
This is Service Design Thinking Book Website
One of my favourite customer journey mapping tools - Smaply
Mobile ethnography tool - Experience Fellow
Who is Marc Stickdorn?
Follow Marc Stickdorn on Twitter
Read the transcript of this episode

See omnystudio.com/listener for privacy information.

This is HCD is brought to you by Humana Design In this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up now Thanks to theRSA.org for being patrons of the podcast. Links from this episode This is Service Design Doing Book (There's a fantastic free PDF download of Free Methods) This is Service Design Thinking Book Website One of my favourite customer journey mapping tools - Smaply Mobile ethnography tool - Experience Fellow Who is Marc Stickdorn? Follow Marc Stickdorn on Twitter Read the transcript of this episode See omnystudio.com/listener for privacy information.

This is HCD is brought to you by Humana Design

In this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium.&nbsp;

Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up now&nbsp;

Thanks to theRSA.org for being patrons of the podcast.

Links from this episode
This is Service Design Doing Book (There's a fantastic free PDF download of Free Methods)
This is Service Design Thinking Book Website
One of my favourite customer journey mapping tools - Smaply
Mobile ethnography tool - Experience Fellow
Who is Marc Stickdorn?
Follow&nbsp;Marc Stickdorn on Twitter
Read the transcript of this episode

See omnystudio.com/listener for privacy information.

Marc Stickdorn 'Embedding Service Design into Organisations'

This is HCD: The Podcast for Human-Centered Design Enthusiasts
Welcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion.
Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it means to excel in human-centered design, offering insights, skills, and perspectives to elevate your practice.
Whether you’re a seasoned professional or just beginning your journey, This is HCD is your destination for actionable ideas and inspiration to drive meaningful change through intentional design.
Join our growing, ethically conscious design community—connect, learn, and get involved. Together, we’re building a private LinkedIn-style network for human-centered designers ready to make an impact.
Tune in, get inspired, and shape the future with This is HCD!

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This is HCD: The Podcast for Human-Centered Design Enthusiasts Welcome to This is HCD, the premier podcast for human-centered design, with over 1 million downloads and hosted by Gerry Scullion. Our mission is to empower designers, changemakers, and innovators to craft a more inclusive and thoughtful future. Each episode brings you engaging conversations with leading voices across service design, UX, interaction design, product management, and more. Together, we explore the nuances of what it means to excel in human-centered design, offering insights, skills, and perspectives to elevate your practice. Whether you’re a seasoned professional or just beginning your journey, This is HCD is your destination for actionable ideas and inspiration to drive meaningful change through intentional design. Join our growing, ethically conscious design community—connect, learn, and get involved. Together, we’re building a private LinkedIn-style network for human-centered designers ready to make an impact. Tune in, get inspired, and shape the future with This is HCD!

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Marc Stickdorn 'Embedding Service Design into Organisations'

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