The Human Centered Design Podcast (This is HCD) | Service Design & UX

Marc Stickdorn 'Embedding Service Design into Organisations'

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This is HCD is brought to you by Humana Design


In this episode we caught up with Marc Stickdorn, co-author of ‘This is Service Design Thinking Book’ and most recently the epic and one of the most important design books in yonks, ‘This is Service Design Doing’, a book that has been celebrated in the service design community like it’s the millennium. 

Update May 2018 - We have a number of copies of the book to giveaway to people subscribed to our fortnightly newsletter. Thanks to More than Metrics and O'Reilly Media in New York for their support of the podcast. Sign up now 

Thanks to theRSA.org for being patrons of the podcast.

Links from this episode


  • This is Service Design Doing Book (There's a fantastic free PDF download of Free Methods)

  • This is Service Design Thinking Book Website

  • One of my favourite customer journey mapping tools - Smaply

  • Mobile ethnography tool - Experience Fellow

  • Who is Marc Stickdorn?

  • Follow Marc Stickdorn on Twitter

  • Read the transcript of this episode

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