This week, Jon Haber, co-founder of Giant Spoon - the creative advertising juggernaut that stirs up attention via big, interactive marketing campaigns, sits in the spotlight for a rapid-fire round of questioning about how he works.

Jon divulges his sure-fire trick to beat procrastination, how to leverage naivety for early career achievement, and why he thinks following your dreams is the wrong way to succeed in the marketplace.

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